8 Effective Cyber Monday Marketing Strategies

1. 8 Effective Cyber Monday Marketing Strategies CyberMonday isthebiggestonlineshoppingday ofthe year,andit’snosecretthat it’samassiveopportunityforbrandstogetmore sales.Butifyouwanttotake advantage ofthisopportunity,youneed toknowhowto marketyourproducts effectively.Here are eightstrategiesthatwillhelpyou boostsalesonCyberMonday. Create EmailCampaigns toBuild Expectations Email marketingis the most effective way to reach your customers during Black Fridayand Cyber Monday. Emails can be used to promote exclusive offers, new products, services,ornewcontentyou’relaunchingonthosedays. Anemailcampaignwillhelpyoubuild up expectations amongyoursubscribersso thatwhentheyreceivethe actualemails, theyknowwhatto expectand areeagerto takeadvantageofthepromotions. Inaddition,sendingoutan emailreminderabout yoursale offersallowsyou to reachoutdirectlyto peoplewhomighthavemissed the firstround ofadvertising. CreateaSenseofUrgency

2. Urgency, inmarketingterms,meansyouwantto encouragepeople to act • immediately.You’re notjusthoping yourcustomerswillbuy.You’re also hopingthat they’lldosoquickly. Tocreate thisfeelingofurgency, here are twostrategies: • Includeacountdowntimeronyourwebsiteorproductpagethatcountsdownuntilthe saleends.Thismakespeoplefeelliketimeisrunningoutandencouragesthemtoactfast beforeproducts sell outorpricesincrease. • Usewords like“only”and“final”whendescribingdiscounts orspecialoffers during CyberMondaysales.Usingthesetermsmakesshoppers thinkthey’remissingoutbynot makingapurchase. • ImproveYourSubjectLines • You should also makesure to create subjectlinesthatare relevanttoyourcontent. Thatway,you’llincrease the likelihoodthatpeoplewillopenyouremailsand engage. • Make sureyoursubjectlineisshort,sweet,andeasyto read. Ifasubjectlineistoo long, peoplemaynoteven readitbefore clicking“delete.” • You should also ensure thatyouremail’stitleis engagingandinterestingsothat recipientsfindvalueinopeningandreading itto the end.Makeuse ofkeywordswhen writingthesetitles,sothey’reeasyforGooglesearchenginesto indexthemproperly. • AdvertiseEarly • Ifyou’resmart,you’ll startadvertisingyourCyberMondaydealsassoonaspossible. You should have already created some pre-Cyber Monday buzz by this point, and a countdown timerwill helpkeepthe hypegoing(youcaneventieinthecountdown timertoyouremailmarketing).AdvertiseonsocialmedialikeTwitterandFacebook, butalsoonspecialtysitestoolikeRedditornicheblogs—justmakesureit’s relevant! • HighlightBenefits • To makeyourproductstand out, highlightthebenefitsofyourproduct.Thiscanbe done byusingbenefit-orientedlanguage,testimonials,casestudies,andimagesthat showyourproduct’sbenefits. Usingbenefit-oriented languageisonewayto emphasizewhatsets you apartfromyourcompetitors.

3. Testimonials are anotherwayto showcase howwellaproductworksforother customersbeforegettingintotoomanydetailsyourself.Usequotesfrom customers who have purchasedyourproductsso others knowwhattheycan expect. RunExclusiveOffers Customerswho seeyou runningexclusive offers are more likelyto contactyou. Exclusive dealscreate asense ofurgencyandgetthemexcitedaboutyourbrand. Theyalsomake customers feel likethey’repartofanelitegroup—andwhenpeople feelspecial, they’remorewillingto spendmoney. Buthowcanyouoffersomethingtrulyunique?Youcanholdacontestonsocial mediaorgiveoutone-of-a-kinditemsasprizesfornew memberswhosignupfor yourmailing list. CreateAnticipation Promotingalimited-time offerduringtheholidaysisagreatway to create anticipation. If you’re hosting a sale on your website or in-store, promote it heavily on social media and in emails. This will help you generate buzz and encourage customers tovisityou soonerratherthan laterso theydon’tmissout! Anotherwayyoucan create anticipationis byusingpop-upmessagesonyoursiteor app.Youcanusethesealertsaspartofyouremailnewsletterormarketing campaignoreven include them whenusers browse productsonyoursite/app. Usesocialmedia Socialmediaisagreatplace to marketonCyberMonday. The bestwayto use social mediaisbycreating adsand targetingspecific audiences.You can alsouse influencers to help promote deals andgettheword outaboutyourCyberMonday specials. Creating a community around your brand is another great strategy that can help build brand awareness, increase traffic to your website and ultimately increase sales during Cyber Mondaysalesseason. AnAward-WinningeCommerceAgency

4. Byfollowingthesestrategies,youcantakeadvantageofthebiggestshoppingdayof the yearand ensureyoureCommercecampaignissuccessful.You’llalso be ableto continue drivingsalesthroughoutthe holiday seasonand beyond. Agency Partner Interactivehelps businesses of all sizes and industries drive traffic, conversions, and sales at scale. Contactour digital marketing experts today to start yourCyberMondaycampaign strategy!