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Social Media. A better way to manage your online profile! . The problem with social media. So many platforms, so little time LinkedIn, Facebook, Twitter, Pinterest , Google+ All about conversations – but conversations take time !

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Presentation Transcript
social media

Social Media

A better way to manage your online profile!

the problem with social media
The problem with social media
  • So many platforms, so little time
    • LinkedIn, Facebook, Twitter, Pinterest, Google+
    • All about conversations – but conversations take time!
  • Too many people use it for self-promotion, try thought leadership instead
common mistakes on social media
Common mistakes on social media
  • Not replying / delayed response
  • Creating an account for the sake of having one
    • Have a purpose
  • Infrequent posts
  • Uninteresting or untargeted content
  • Getting hostile to feedback
  • Inconsistent personality (make sure tone matches the brand)
  • Taking a side (politics, gender, race, religion)
  • Using the wrong social media platform
  • Mixing business with personal posts
  • Over promotion
how to manage your social time
How to manage your social time!
  • Create a schedule
    • Block out time on a daily basis to check your online profile, retweet/like and to write posts or blogs to add
  • Choose social media sites that will have most impact on your audience
  • Stick to your purpose (research, networking, promotion … i.e. not stalking)
  • Share social media responsibility with employees (but make sure they understand the brand values and tone)
useful tools
Useful tools
  • Ping.fm – allows you to update your status across many different social media platforms
  • TubeMogul – uploads video to multiple sites (not just YouTube) and provides viewing stats for each of them
  • FriendFeed – collect articles, blogs, photos, videos from various social media platforms on one solution
  • HootSuite – allows you to monitor all social media feeds in one place and schedule posts in advance (however, shouldn’t replace the human element)
  • Tweriod – generates a report to tell you when the best time to post to Twitter
  • Google Analytics – website traffic, where coming from, where bouncing, keywords, keywords tool
  • Statcounter – aims to identify visitors to site and where they came from, the search terms they used, how long they stayed, what they viewed
other useful ideas
Other useful ideas
  • Use Twitter lists to sort all people you know into distinct lists according to interests
    • Good for separating personal from business
    • Pick and choose the news more relevant for them
  • Build follower base
    • Email footers / Website social media badges / email clients / prospects asking them to join you online and remind them in every promotion you do
  • Twitter
    • Start following ‘influencers’ in the industry and respond to their tweets
    • Offer exclusive content / deals e.g. Twixclusives
    • Show appreciation – for likes / retweets
    • Don’t over hashtag content = 2 = magic number generates 21% more engagement than tweets with 3+ hashtags
    • Don’t over promote – be very targeted
  • Facebook
    • Don’t like own post
    • Don’t tag photos of clients/employees/fans without permission
    • Don’t ask for likes for no reason
  • LinkedIn
    • Don’t join groups to immediately start self-promoting
    • Don’t ignore the professional tone of LinkedIn
    • Don’t pester for recommendations