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ROMANIA in the eyes of German Tour Operators TIT October 2007 Dr. Winfried Hildebrandt PowerPoint Presentation
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ROMANIA in the eyes of German Tour Operators TIT October 2007 Dr. Winfried Hildebrandt Dr. Carmen Chasovschi. How we proceeded. Questionnaire to all 135 Tour Operators 28 Questions 36 % Answers Almost all with name and phone number. The Results in a Nut Shell.

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slide1
ROMANIA

in the eyes of

German Tour Operators

TIT October 2007

Dr. Winfried Hildebrandt

Dr. Carmen Chasovschi

how we proceeded
How we proceeded.

Questionnaire

to all 135 Tour Operators

28 Questions

36 % Answers

Almost all with name and phone number

the results in a nut shell
The Results in a Nut Shell.

Again very polarising answers.

Playing back the Positioning of Romania.

NATURA si CULTURA

Answers again with a Great Heart for Romania.

Positive with Emotion.

Even criticism with emotional affection.

not very amusing results first
Not very amusing results first.

A Number of Tour Operators

have dropped Romania:

Majors and Specialists.

majors giving up
Majors Giving Up.

FTI, Neckermann, TUI.

Two others will follow soon.

The reason: Litoral is not competitive.

specialists giving up
Specialists Giving Up.

Two main reasons:

  • Lack of client response
  • RO Aktiv stopped operations as wholesaler

and affected more than

ten niche operators for active tourism

which new themes
Which new THEMES.
  • Cultural hiking, Cities, Culture/History Study Tours (PCT)
  • More active holiday tours. Hiking tours.
  • Biking, Danube biking, Mountain biking.
  • Rafting, Horse trekking, Climbing.
  • Wellness.
  • Agriculture, Wine, Forestry.
  • Nature study tours (Delta, birds, game, flora)
  • Study tours. Round trips. City Breaks.
which new destinations
Which new DESTINATIONS.
  • Delta, Delta by Ship, Danube
  • Banat, Transilvania
  • Bucovina,Maramures
  • Bucuresti, Cities
  • Litoral (subject to improvement)
goals for info tours
Goals for Info Tours.
  • Turism rural, Turism cultural (PCT)
  • Bucuresti, Cities, Circuite
  • Active holidays, Hiking, Biking, Trekking
  • Banat, Bucovina, Transilvania, Maramures
  • Delta, Danube, Danube biking
  • Wellness, Litoral (subject to improvement)
  • All areas in order to gain enough knowledge
  • about the Country for Walking - Trekking - Culture
info tours for professionals
Info Tours for Professionals.
  • Infotours with Incoming Agents.
  • Info Tours with Travel Agencies (retail clients).
  • Info Tours to experience guides.
  • Info Tours for New Product Development.
client expectations positive
Client Expectations: POSITIVE.

Great nature, history, landscape, wonderful cities.

Excellent areas for active tourism, rural tourism.

Quite satisfied when clients don’t expect too much.

Pretty good price-quality ratio.

client expectations critical
Client Expectations: CRITICAL.

Infrastructure must be improved considerably.

Road conditions not tolerable.

Garbage problems everywhere.

Price-quality-ratio not always in balance.

Again: Service is a word from a foreign language.

Litoral full of problems without end.

Sibiu hopelessly overstressed by Sibiu 2007.

Expectations and promises after joining EC not fulfilled.

Missing professionalism of Romanian stakeholders.

hotels accomodation positive
Hotels - Accomodation: POSITIVE.

Many hotels/pensions renovated quite well,

sometimes without taste

or regarding service needs and functional necessities.

No problems. Nice and friendly service,

very hospitable (many).

Mostly better than expected.

Not generally a weak point.

Adequate price-quality ratio.

hotels accomodation critical
Hotels - Accomodation: CRITICAL.

More three and four star Hotels/pensions necessary.

Not sufficient high class accomodation in the country side.

No adequate price-quality ratio in the cities.

Bucuresti absolutely overpriced.

Hotels/pensions not always tidy, bad service,

breakfast not always good, too monotone.

Lack of service consciousness.

Service staff needs more service and language training.

Improvement of sanitary infrastructure in restaurants.

Camping infrastructure without international standard.

eating drinking
Eating - Drinking:

Natural products with great taste,

but not always available.

Replaced by international food stuff.

Good, but too monotone, cold.

Well tasting, but service must improve.

Meals in restaurants by far better than in hotels,

which are generally worse.

Poor preparation quality of meat and vegetables.

Poor breakfast quality.

Music too loud in restaurants.

nature
Nature:

Unspoiled nature, marvellous, wonderful, unique, dreamfully great.

Mostly absolute positive reactions,

but garbage, pollutionproblems without end.

Delta might soon be overcrowded.

culture sightseeing positive
Culture - Sightseeing: POSITIVE.

Very large variety of offers:

Churches, monasteries, arts, handicraft.

Absolutely great in all tourism destinations

of Romania.

Very diverse offer, but for individual holiday makers

not always easily to find.

culture sightseeing critical
Culture - Sightseeing: CRITICAL.

Lack of premium programs (PCT).

Better protection of historic monuments necessary

(fortified churches and deserted villages).

Lack of qualified guides,

who know what they are talking about!

RO Amt should know about precise opening hours and where to find guides and keys.

hospitality
Hospitality.

Ideal, great anywhere.

Absolutely great and very important,

always a highlight.

People incredibly friendly and helpful,

and hospitable hosts.

Yet the by far greatest asset of the country

is gradually loosing it‘s charme.

incoming agency
Incoming Agency.

Becoming steadily more professional.

Should be more client oriented.

More flexibility and phantasy for innovative

Product development required.

Should definitely keep promises.

“Capable of anything - reliable for nothing.”

public service frontier etc
Public Service, Frontier etc.

No longer a big problem.

With minor exceptions:

  • Night train Budapest - Bucuresti frontier service,
  • Sibiu 2007,
  • Baneasa renovation period,
  • Marking of hiking, biking, trekking trails.
low cost airlines
Low Cost Airlines.

LC Airlines of utmost importance,

Should connect more destinations in D and RO.

LC Airlines essential for attractive city tours

and dynamic packaging offers.

Ideal for large scale info tours.

Tarom still disastrous, spoiling business when it comes to booking changes and group bookings.

necessary additional support 1
Necessary Additional Support (1)
  • Regular monthly e-newsletter
  • on level of competing countries.
  • Better info brochures on international quality level
  • for ALL destinations and themes in sufficient quantities.
  • Road Shows throughout D, A, CH.
  • Info tours for tour operators and travel journalists.
  • PEP tours for counter people of travel agencies.
necessary additional support 2
Necessary Additional Support (2)
  • Photo and video library of international quality standard.
  • Permanent co-operative sales and marketing measures
  • with tour operators via e-newsletters.
  • Up to-date hotel data bank via RO Amt.
  • Regional/local event data bank, weekly update.
necessary additional support 3
Necessary Additional Support (3)
  • Road shows.
  • Web based promotion activities.
  • Website sweepstakes.
  • Regional/local event data bank, weekly update.
  • Support of training measures for local stakeholders
  • by MinTur.
prima dorin ta
Prima Dorinta:
    • Better roads and better tourism infrastructure.
    • More cleanliness in restaurants
    • Fundamental improvement of Litoral (see BG).
    • Client service orientation of staff in hotels/pensions.
    • Continuous public relation campaigns.
    • More Low Cost Airlines to Sibiu, Cluj, Targu Mures.
    • No garbage, no garbage, no garbage.
    • Better brochures/leaflets with tourism appeal.
    • More flight alternatives, more airline offers.
    • Information trips for tour operators.
  • Information trips for journalists.
prima dorinta 2
Prima Dorinta(2):
    • No late night disco noise on the beaches.
    • Better camping infrastructure on international level.
    • Better and permanent tourism info service.
    • Improvement of infrastructure, esp. better roads.
    • More promotions for the cultural assets.
    • More advertising in TV and magazines.
    • Attractive city tour offers for Bucuresti.
    • Improvement of traditional spas on HU/CZ level.
    • International business standards (reservation/confirmations etc) for all stakeholders
  • More reliable information.
secunda dorinta
Secunda Dorinta:
  • More journalist activities for all themes/destinations.
  • Better roads.
  • Price stability, better price-quality ratio.
  • More Low Cost airlines to more destinations in RO.
  • Clean nature, clean streets, clean parks, clean beaches.
  • Menues with more local/traditional dishes.
  • Qualified guides (Deutsch/English).
  • Better service.
  • Please maintain traditions and charm

of a still authentic country.

secunda dorin ta 2
Secunda Dorinta (2):
  • Why don’t they finally solve the Litoral problem?!.
    • Improvement of infrastructure along the Danube.
    • Newsletter.
    • Let all garbage disappear!!!
    • More upscale hotels all over the country.
    • Sufficient information material for ALL group participants.
    • Incoming workshops.
a treia dorinta
A treia Dorinta:
  • Co-operative sales measures MinTur + tour operators.
  • Better accomodation standard of hotels/pensions.
  • Improvement of Romanian Image abroad.
  • Better roads.
  • RO flights out of Berlin, more direct flights to RO.
  • Keep Romania clean.
  • Rural accomodation of four/five star level.
  • More TV promotion of Romania.
  • Development of innovative products on up-scale level.
a treia dorinta 2
A treia Dorinta (2):
  • More and better hotels with traditional/local style.
  • Attractive brochures supplied in required quantities.
  • Off-limits for loud speed and noisy motor boats

in the Delta.

  • Better qualification of guides.
  • Regular tourism newsletter.
  • More traditional food offers in restaurants

well cooked and well served.

  • Take care of cultural heritage.
great chances for romanian tourism which should finally be used

GREAT CHANCESfor ROMANIAN TOURISMwhich should finally be used.

We will continue our support.

At least until 2009.