1 / 11

Mondelez International

Mondelez International. Company Overview. Spin-Off of Kraft Foods, Inc.; name then changed to Mondelez International in October, 2012. Global net revenues of $35.0B.

afric
Download Presentation

Mondelez International

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Mondelez International

  2. Company Overview Spin-Off of Kraft Foods, Inc.; name then changed to Mondelez International in October, 2012. Global net revenues of $35.0B. Holds #1 leading market shares in biscuits (cookies and crackers), chocolate, candy, and powdered beverages as well as #2 position in gum and coffee. Operates in over 80 countries and competes in ~165 countries around world.

  3. Strategy Market Growth Strategy: Mondelez has been seeking to expand to different countries around the world, primarily to emerging markets. Seeks to develop best-in-class sales and distribution capabilities across key markets in both developing and developed markets.

  4. Strategy • Financial Growth Strategy: Expand margins through overhead discipline and by leveraging lean/simple cost management programs within supply chain. Then reinvest savings. • Sustainability: • Create foods that fit the way people eat today and provide balanced snacking choices  create healthier snacks as demanded. • Empower farming communities to deliver innovative solutions throughout ingredient supply chain. • Drive resource efficiency and design sustainability into operations.

  5. Customers Supermarket chains, wholesalers, supercenters, club stores, distributors, convenience stores, gas stations, drug stores, value stores, etc.

  6. Products • Five consumer sectors: • Biscuits, chocolate, gum and candy, beverages, and cheese and grocery. • Owns some of best known industry products including Jacob’s coffee, Oreo, Ritz, Triscuit, Nabisco, Honey Maid, Macaroni and Cheese, Velveeta. • Over past five years company has seen an increase in demand for its products. • Past 5 years  increases in prices of wheat, sugar, coffee beans have been passed onto consumer in form of higher prices.

  7. SWOT Analysis

  8. Performance Measures

  9. Sales Growth 2008-2012

  10. RNEA = EPAT/AvgNEA

More Related