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PR 2.0: Revolutionizing Communication in the Digital Age

Discover the impact of PR 2.0 on modern communication strategies and learn how to leverage social media for effective public relations in the 21st century. Gain insights into engaging online communities and adapting to the evolving digital landscape. This book offers valuable lessons for students and professionals looking to enhance their PR skills and adapt to the new marketing mix. Explore the potential of PR 2.0 to transform traditional PR practices and engage audiences in innovative ways.

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PR 2.0: Revolutionizing Communication in the Digital Age

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  1. By Deidre Breakenridge Review by Phillip Edwards

  2. DierdreBreakenridge • President and Director of Communications at PFS Marketwyse, a marketing communications agency in New Jersey. • Professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program

  3. What I learn from PR 2.0 • PR 2.0 is the emergence of Public Relations and the Internet with potential to change how communications professionals reach customers and online communities with social media strategies. • PR 2.0 breaks the traditional mold and allows communications professionals to think, react and promote in a whole new way. • Today’s audiences are citizen journalists in social communities that are connected across the Internet.

  4. Suprises • I was surprised to see how Public Relations was actually effected by the social media networks. • Never realize that growing up in the Public Relations 2.0 Era gives me an advantage once I get into Public Relations skills.

  5. Recommendation • I would definitely recommend this book to another student because its gives the student a better outlook on how effective P.R. really is in the 21st century. • It also teaches students how to use the power of technology and a whole new range of social media resources to join in the new marketing mix. • PR 2.0 breaks the traditional mold and allows communications professionals to think, react and promote in a whole new way.

  6. What do you want to learn more about, now that this book has piqued your interest? • Since Public Relations has taken a bigger role in the all aspects of the marketing mix I’m interested to see how much Public Relations evolves in the digital age. • I also would like to keep track of how new social networks can effect the of Public Relations in the future.

  7. Contact Information • Phillip Edwards • Cell:478-960-0056 • Email: pedward4@georgiasouthern.edu

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