Introduction the double logic of remediation and immediacy hypermediacy and remediation
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“Introduction: The Double Logic of Remediation” and “Immediacy, Hypermediacy , and Remediation”. Remediation. What is it ?. Remediation. Bolter and Grusin define it simply as “the representation of one medium in another” or as a kind of “refashioning” of a medium (45). Remediation.

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Introduction the double logic of remediation and immediacy hypermediacy and remediation

“Introduction: The Double Logic of Remediation” and “Immediacy, Hypermediacy, and Remediation”


Remediation
Remediation

What is it?


Remediation1
Remediation

Bolter and Grusindefine it simply as “the representation of one medium in another” or as a kind of “refashioning” of a medium (45).


Remediation2
Remediation

But wait a minute…what exactly is a “medium”?


Remediation3
Remediation

Later on, Bolter and Grusin define it as: “a medium is that which remediates. It is that which appropriates the techniques…


Remediation4
Remediation

…forms, and social significance of other media and attempts to rival or refashion them in the name of the real”(65).



Remediation6
Remediation

Bolter and Grusinnote that Marshall McLuhan once remarked that “the ‘content’ of any medium is always another medium…”(45)


Remediation7
Remediation

But if you think about it, McLuhan seems to be right.


Remediation8
Remediation

I mean, we see this going on all the time…


Remediation9
Remediation

…in movies…


Remediation10
Remediation

…in movies…


Remediation11
Remediation

…in video games…


Remediation12
Remediation

…online…


Remediation13
Remediation

…and with all sorts of technology…


Remediation14
Remediation

So, if “remediation” is the representation of one media in another, and a “medium” is that which remediates…


Remediation15
Remediation

…then I guess it makes sense when Bolter and Grusin say that all media remediates.


Remediation16
Remediation

Does it?


Remediation17
Remediation

In other words, the process of remediation is a part of every kind of media we can think of.


Remediation18
Remediation

Thus, as both rhetors and future editors and digital media designers, an awareness of the processes of remediation at work would be useful.


Remediation19
Remediation

Wouldn’t it?


Remediation20
Remediation

Bolter and Grusinalso tell us that remediation is comprised of two “oscillating” logics: a logic of immediacy and a logic of hypermediacy.


Immediacy
Immediacy

What is that?


Immediacy1
Immediacy

Bolter and Grusin define it as the desire to “erase all traces of mediation”(5)


Immediacy2
Immediacy

“[T]he logic of immediacy”, Bolter and Grusin argue, “dictates that the medium itself should disappear and leave us in the presence of the thing represented” (6)


Immediacy3
Immediacy

Immediacy promises an “experience without mediation”(23)


Immediacy4
Immediacy

…but it never quite succeeds.

Why?


Immediacy5
Immediacy

Because no matter how hard media tries to makes itself invisible, there are always moments in which we are reminded that we are using media.


Immediacy6
Immediacy

Think about the last time you saw a 3-D movie…


Immediacy7
Immediacy

…so immediacy inevitable leads us back to…


Hypermediacy
Hypermediacy

What is it?


Hypermediacy1
Hypermediacy

Bolter and Grusinexplain that “the logic of hypermediacy acknowledges multiple acts of representation and makes them visible”(33-34).


Hypermediacy2
Hypermediacy

They also say that this logic “multiplies the signs of mediation and in this way tries to reproduce the rich sensorium of human experience”(34)


Hypermediacy3
Hypermediacy

Bolter and Grusin give the CNN website as an example…how is this hypermediacy?


Hypermediacy4
Hypermediacy

However, hypermediacy stands in conflict with our desire for immediacy, which brings us right back to…


Immediacy8
Immediacy

. . .immediacy--which Bolter and Grusin define it as the desire to “erase all traces of mediation”(5)…


Part i theory immediacy hypermediacy and remediation
Part I: Theory“Immediacy, Hypermediacy, and Remediation”

Editor’s Notebook

As readers and editors of this book, what feedback do you have on these chapters?

What works? What doesn’t? What needs to be updated? What needs to go? Take a few minutes to write down your thoughts/flip through the chapter again. Then, take a few minutes with your group to each talk a little about your responses.


Keyword review
Keyword Review

As a group, let’s get a complete list of all the terms we’ve encountered so far. Let’s use the smart board…


Website analysis
Website Analysis

Now we’re going to see how all these terms apply to rhetorical artifacts in the real world.

Each group has been given a card with a URL. As a group, investigate the site and you’ll have fifteen minutes or so to do three tasks:

  • Uncover how the website employs as many rhetorical strategies (ie keywords) as possible—try to outdo other groups! Ftw! ;

  • Choose a definition of rhetoric (either your own or someone else’s) that your group sees as connecting to your website;

  • Demonstrate how the processes of immediacy, hypermediacy and remediation might be at work (find at least one of each)

    When the fifteen minutes are up, elect a new spokesperson and present your findings to the class, using the Smartboard.


Introduction the double logic of remediation and immediacy hypermediacy and remediation1

“Introduction: The Double Logic of Remediation” and “Immediacy, Hypermediacy, and Remediation”