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How to Write a Winning Business Plan. By: Jessica, Melanie and Mehr . Today’s Workshop. Small Introduction Break up into groups Presentations. The Business Plan . A formal document outlining the foundations, strategies and goals of a business or organization

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how to write a winning business plan

How to Write a Winning Business Plan

By: Jessica, Melanie and Mehr

today s workshop
Today’s Workshop
  • Small Introduction
  • Break up into groups
  • Presentations
the business plan
The Business Plan
  • A formal document outlining the foundations, strategies and goals of a business or organization
  • Used to demonstrate why these plans and goals are attainable both financially and strategically
  • Includes background information and company structure
  • Split up into several sections
1 the executive summary
1. The Executive Summary
  • Most important part
  • Should touch on all other aspects of the plan in a summarized, brief and effective manner
  • Contains an overview, descriptions, and main conclusions regarding the key points of the business
  • Should be tailored to prospective audience
2 business team summary
2. Business/Team Summary
  • Description of team
  • History
  • Governance and Structure
  • Past Achievements
3 product robot description
3. Product/Robot Description
  • Detailed description of product or service sold by the business
  • Benefits and ability of product to satisfy needs
  • Product Life Cycle
  • Research and Development
4 market analysis
4. Market Analysis
  • Description of industry and target market
            • Size, Characteristics, Trends
  • Market Research
            • Surveys, Correlational Studies, Interviews
  • Competition
5 strategy and implementation summary
5. Strategy and Implementation Summary
  • Competitive Edge
        • Differentiation Techniques
  • Growth Strategy
        • How will your business grow?
  • Marketing Strategy
        • How will you promote your business?
6 financial information
6. Financial Information
  • Section should prove why fore-mentioned goals are attainable financially
  • Historical Financial Data
  • Current Balance Sheet, Income Statement
  • Prospective Financial Details
remember
Remember…
  • Use professional and concise language
  • Don’t be afraid to “show-off”
  • Include lots of visuals – graphs, pictures
  • Have fun and be creative!
activity
Activity
  • Split into groups
  • Create an innovative robot that helps around the house
  • Pretend you are a start-up business and write a 2-page (max) outline of a business plan for your innovation
  • Present your business plan and idea to the judges!
judging criteria
Judging Criteria
  • Presentation
  • Quality of Business Plan
  • Feasibility of product