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AI in Social Media Presented by AFEEFA RAFEEQ
INTRODUCTION AI in social media marketing is the utilization of machine learning and natural language processing-advanced technologies in order to analyse user data and interaction patterns on social media. Therefore, marketers may leverage these AI tools in order to create content, conduct social media listening, establish brandawareness, target, manage their ads, as well as research influencers, enabling the making of data-driven decisions for shaping a social media strategy. The ideal situation for any consumer of social media is that they find their feed filled with content that is relevant and useful - including ads. That’s what AI has the potential to do for digital marketing through hyper-personalization
SCOPE Content writing Influencer search Monitoring real time trends Viral content prediction Social media ads Sentiment analysis Analyzing best social media posting schedule Generating videos and image Social media posts from existing content
ChatGPT • Midjourney and DALL-E • Brandwatch • Sprout Social • AdEspresso • Chatfuel • Upfluence • CapCut • Grammarly • Canva • Whimsical Diagrams custom GPT in ChatGPT • Ubersuggest Chrome Plugin • Answer The Public • ManyChat Meta automation Best Tools for AI in Social Media
Examples of Brands Using AI in Social Media • Sephora & Ora Heinz A.I Ketchup • Ryan Reynolds & Mint Mobile • Ray-Ban & Meta
Conclusion: Social Media & AI The AI market in social media will reach $3.7 million by 2026 according to Mordor Intelligence, largely driven by the need of increased integration of AI into social media for advertisements as well as companies who look forward to achieving a competitive edge.Withso many options of using AI in social media marketing, it can easily overwhelm. That is why the skills and knowledge needed areAIskillsandknowledge. You canexperiment with any AI tool or platform to learn what you can do with your socialmedia,whetherthat involves generatingandoptimizingsocialcontent or doing social listening or even automating advertising on platforms
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