ISDH Social Marketing Training and Support. Jane Ellery, Ph.D. Associate Director Fisher Institute for Wellness and Gerontology Ball State University . Introductions. Individuals: “Jovial” Jane… Projects: General description and ongoing projects Previous experience with Social Marketing
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Jane Ellery, Ph.D.
Fisher Institute for Wellness and Gerontology
Ball State University
Balancing caloric intake and expenditure through:
“You don’t build it for yourself. You find out what the people want and you build it for them”
- Walt Disney
Stretch Goals for Management – Management Lab Summit
Participants will be able to:
Social Marketing Tutorial – Division of Nutrition and Physical Activity (CDC)
The first phase is describing the problem, situation or health issue.
Tool: Planning Questions
Note: At this point you are making educated guesses that are supported by existing data. Don’t become set in your thinking!