Frontier1

1. Frontier1 • Reasons customers are taking the product (Sales) • Jump feature allows customers to conserve cell minutes • One number for important contacts (Children’s school, doctors, babysitter) Piece of mind • One voice mail simplifies getting messages • Reasons customers did not take the product • Product is difficult for customer to understand • Think it is call forwarding • ** options appear difficult to understand/remember • Customers don’t feel the need to be available for a call all the time • Customers thought the product included a cell phone (Don’t meet cell phone financial requirements)

2. Frontier1 • Customer Feedback • A lot of interest from small business and self-employed customers wanting the product • Customers use call forwarding to their cell when necessary • Customers are concerned about deactivating current cell phone voicemail • Confusion about the challenge feature and concern that calls will not get to them • Sales Tactics • Demonstrating the product reduces customer concerns regarding the complexity of the product • Interested customers taking the Frontier1 literature have come back to take the product after having time to review information • Follow up Calls to those customers that showed interest.

3. Frontier1 • Marketing Tactics (Middletown & Monroe Exchanges) • DM to all customers • Bill Insert • Val-pack, Advo, and Mail Marketing

4. Frontier1 • Galleria Mall Event