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Overview of the Communication Plan for the Virginia Medicaid Preferred Drug List Program. Presentation to: PDL/PA Implementation Advisory Group. Cheryl J. Roberts Department of Medical Assistance Services. September 11, 2003 Richmond, Virginia. Communication Plan.

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Overview of the Communication Plan for the Virginia Medicaid Preferred Drug List Program


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overview of the communication plan for the virginia medicaid preferred drug list program

Overview of the Communication Plan for the Virginia MedicaidPreferred Drug List Program

Presentation to:

PDL/PA Implementation Advisory Group

Cheryl J. Roberts

Department of Medical Assistance Services

September 11, 2003

Richmond, Virginia

communication plan
Communication Plan
  • Communication and information dissemination will be a key component of Virginia’s new pharmacy program
  • Our goal is to execute a communication plan that focuses on:
    • Informing the affected parties early
    • Utilizing various communication and training methods
    • Providing a clear and simple message
    • Targeting the information to major stakeholders
    • Providing help and assistance throughout the process
    • Minimizing disruption
    • Developing a plan to follow up on interventions
focused communication effort
Focused Communication Effort
  • A task force of DMAS and FHSC are formalizing the communication and education plan that will be launched in late October 2003
  • DMAS is utilizing both training and operational staff and FHSC has designated education specialists to the project
  • The PDL communication plan will be focused on 4 major groups
    • Prescribers
    • Pharmacists
    • Enrollees
    • Associations/Advocacy Groups/Agencies
proposed communication strategy for prescribers associations
Proposed Communication Strategy for Prescribers/Associations
  • Multiple mailings:
    • informational
    • targeted by drug class
  • Communication will be targeted to top 150 prescribers by volume and regionalized
  • Web cast
  • Video conferencing
  • Site visits
  • Telephonic contact
  • Training Meetings for major health systems
proposed communication strategy for prescribers associations1
Proposed Communication Strategy for Prescribers/Associations
  • Information meetings with key agencies and associations
  • Meetings with nursing homes and associations
  • Possible PDA access
  • Open the call center in November in order to handle calls and training issues
  • Web site access for basic information: Virginia.FHSC.com
  • Materials submitted to association newsletters and web sites
  • Medicaid memos
  • Focused pre- and post- implementation surveys
proposed communication strategy for pharmacists
Proposed Communication Strategy for Pharmacists
  • Mailings
  • Targeted long term care meetings
  • Targeting communications to top 100 pharmacists
  • Call center availability
  • Access to prescriber meetings
  • Information cards for pharmacy
  • Soft edits and messaging prior to implementation
  • Work closely with the Virginia Pharmacy Association
  • Utilize experts: Pharmacy Liaison Committee, PDL/PAIAG, DUR Board
proposed communication strategy for enrollees advocates agencies
Proposed Communication Strategy for Enrollees/Advocates/Agencies
  • Inform and train groups who influence or educate enrollees
  • Meetings with affected Agencies
  • Mailings to affected enrollee population
  • Develop materials with simple clear message
  • Culturally sensitive materials in English and Spanish
  • Targeted meetings and posters at group sites, i.e. community centers and senior centers
questions for committee
Questions for Committee
  • What additional groups or areas do you believe need special attention?
  • How do we best communicate to these targeted groups?
  • What simple message should be communicated to each group?
  • Which private (commercial) or public entity has communicated these changes successfully?
  • Timing - what is the appropriate timing of the release of this information, i.e. 180 days to 1 day?
  • How should the rollout be communicated after the first wave of implementation?
  • How can you assist in the creations and dissemination of information?