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Bud Light NFL Challenge

Bud Light NFL Challenge. Blair Trusler. Game Concept. Throw Bud Light bottles into targets in the style of an American Football Quarterback. =. Score + Advertising. Influences. Mix between Angry Birds and Paper Toss. 650 million downloads (May 2012) . 50 million downloads (Mar 2011) .

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Bud Light NFL Challenge

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  1. Bud Light NFL Challenge Blair Trusler

  2. Game Concept Throw Bud Light bottles into targets in the style of an American Football Quarterback

  3. = Score + Advertising

  4. Influences • Mix between Angry Birds and Paper Toss 650 million downloads (May 2012) 50 million downloads (Mar 2011)

  5. Game Mechanics Throw Bud Light bottles into targets in the style of an American Football Quarterback • Facebook/Browser Game • First-person view, 3D plane • Aim by moving mouse • Adjust throw power by holding down right mouse button

  6. Game Mechanics Throw Bud Light bottles into targets in the style of an American Football Quarterback • Targets • Recycling Bins – reward 3 points • Regular Bins – reward 1 point • Hit target in the End Zone = x4 point score • Hit target in Red Zone = x2 point score • Static, dynamic, varying distances and wind speeds/directions • 3 Lives • Lose a life when target missed • Hit target in end zone, gain a life • Maximum 3 lives

  7. Game Mechanics Throw Bud Light bottles into targets in the style of an American Football Quarterback • Aim: earn the highest score possible before losing all 3 lives • Further game modes: • Time Attack • Hardcore (1 life only) • 1-on-1 Competitive Multiplayer (Score Attack)

  8. Research • American Football games are popular! • Madden NFL 13 topped overall game sales in USA for September 2012 • Beating Borderlands 2, Guild Wars 2, WoW: Mists of Pandaria • Reached 6th in the UK charts

  9. Research • No 3D, interactive NFL games exist on Facebook • Fantasy/Stat-based games only • NFL is the most popular sport in the USA • 111.3 million people watched Super Bowl XLVI in the USA (166.8 worldwide) • Rapidly growing in popularity internationally • Particularly in UK, annual game at Wembley, 2 games from 2013 onwards

  10. Target Market • 18-24 year old males • American Football fans • Primarily US/UK markets • Beer drinkers • 67% of the US population consume alcohol (2010) • 69% of men drink an alcoholic beverage at least once a week in the UK (2009) • Bud 66 (UK branding) becoming more readily available in shops and pubs in the UK

  11. Feasibility • Time: 12 Weeks • Development Cost: £63,000 • Producer: £12,000 • Designer: £10,000 • Programmer (x2): £18,000 • Artist: £8,000 • Unity Pro Licenses (x3): £3,000 • 3DS Max License: £3,000 • Computers & Accessories: £6,000 • Office Space: £3000 (5 desks, £250 pw) Salary figures from Game Developer Survey 2012 – Develop

  12. Feasibility • Technically feasible - implement with Unity • Quick & Easy 3D implementation • Unity allows game to be built in Flash • Easy integration with Facebook/Browser • Easy to port to other platforms – iOS, Android etc

  13. Early Prototype Screenshots

  14. Summary • Throw Bud Light bottles into targets in the style of an American Football Quarterback • USPs: • Simple controls using only mouse input • Only interactive, 3D NFL game on Facebook • Green initiative – promoting recycling

  15. Questions

  16. References - 1 • Slide 1: • NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif • Bud Light Logo: http://brazilianarts.org/images/home/flipbook/budlight.gif • Slide 2: • N/A • Slide 3: • NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif • NFL Grass Logo: http://4.mshcdn.com/wp-content/uploads/2011/07/nfl-logo.jpg • Bud Light Logo: http://www.raceboone.com/wp-content/uploads/2012/06/BudLight.13180739_std.jpg • Bud Light Bottle: http://www.productwiki.com/upload/images/bud_light.jpg • Bud Light Bottles at NFL game : https://www.facebook.com/photo.php?fbid=10151007925665095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1 • Bud Lightning: https://www.facebook.com/photo.php?fbid=10151224328315095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1 • Green Recycling Bin: http://thumbs.dreamstime.com/thumblarge_428/12501334550vO8e8.jpg • Recycle Logo: http://www.harrogate.gov.uk/PublishingImages/Recycle%20logo.jpg • Black Bin: http://www.cheshireeast.gov.uk/images/black_bin_postro.jpg • Drew Brees: http://www.lowprofilerecords.com/wp-content/uploads/2012/07/drew-brees-throwing-1.jpg • NFL Ball: http://www.markthompson.us/gameballs/NFL/NFL2006LG.jpg • Flick QB Game: http://wpuploads.appadvice.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-21-at-9.01.21-PM.png • Madden 13 Screenshot: http://www.pastapadre.com/wordpress/wp-content/uploads/2012/05/madden13zoomedcamera.jpg • First-Person NFL Game: http://gameolosophy.com/games/action/nfl-pro-2013-will-be-released-for-android/ • Facebook Logo: http://brandthunder.com/wp/wp-content/uploads/2012/07/Facebook-skins-post.png • Scoreboard: http://www.sportstemples.com/Football/Pro/Pittsburgh/2009%20NFL%20Playoffs%20-%20Chargers%20at%20Steelers%20011109%20-%20Scoreboard%20-%202.jpg

  17. References - 2 • Slide 4: • Paper Toss: https://itunes.apple.com/gb/app/paper-toss/id317917431?mt=8 • Angry Birds: http://2.bp.blogspot.com/-7IfG3m0sHP4/TWaBC4QacnI/AAAAAAAAAPE/fgGSzqUYgDQ/s1600/AngryBirdsHD1q.jpg • Papertoss Figures: http://techcrunch.com/2012/05/07/rovios-big-year-angry-birds-helps-gaming-company-soar-to-106m-in-sales648m-downloads/ • Angry Birds Figures: http://www.idownloadblog.com/2012/05/07/rovio-2011-revenue/ • Slide 5: • N/A • Slide 6: • NFL Field: http://www.teamandsportrugs.com/shop/nfl-homefield-rugs/buffalo-bills-nfl-home-field-rug/ • Slide 7: • High Score: http://seobyswaby.files.wordpress.com/2010/04/foursquare_score.jpg • Slide 8: • Madden Figures US: http://uk.gamespot.com/news/npd-madden-nfl-13-tops-us-september-sales-6398137 • Madden Figures UK: http://www.xbox360achievements.org/news/news-12918-This-Week-s-UK-X360-Top-20-Charts.html • NFL Money Logo: http://www.insidesocal.com/tomhoffarth/nfl-money-logo.png • Football with Money: http://bloguin.com/thisgivensunday/images/stories/Football%20With%20Money.jpg • Slide 9: • Superbowl Viewership: http://sportsillustrated.cnn.com/2012/football/nfl/02/06/tvratings.record/index.html • Madden NFL Superstars Facebook: https://apps.facebook.com/maddennflsuperstars/

  18. References - 3 • Slide 10: • Global Alcohol Figures: http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles.pdf • US Alcohol Figures (including graph): http://www.gallup.com/poll/141656/drinking-rate-edges-slightly-year-high.aspx • UK Drinking Figures: http://www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/Alcohol_2011/NHSIC_Statistics_on_Alcohol_England_2011.pdf • Oakland Raider Fans; http://larrybrownsports.com/wp-content/uploads/2010/12/raiders-fans.jpg • Slide 11: • Develop Salary Survey: http://www.develop-online.net/features/1529/Develop-Salary-Survey-2012-The-results • Office Space: http://www.gumtree.com/office-space/London • Slide 12: • Unity Logo: http://www.eyeballistic.com/wp-content/uploads/2011/06/Unity_logo.jpg

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