Welcome to Lillehammer Olympic Park. Lysgårdsbakkene Februar 12 th 1994 – Opening Ceremony. The XVII Winter Olympic Games.
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Lysgårdsbakkene Februar 12 th 1994 – Opening Ceremony
The XVII Winter Olympic Games • ”The XVII Winter Olympics did not exist. These were Fairy-tale Games, drawn from imagination, staged in the pages of a children book. They could not exist. Reality cannot be this good.” Time. Sport Illustrated 7. March 1994
LillehammerPromoting the History of Skiing Picture from the book ”100 years with Lillehammer Ski Club. 1883-1983.” By Rolf Kjærnsli.
Lillehammer A Complete Winter Sports Region The Lillehammer region aims to be the most complete region for winter sports activities in Northern Europe
4 Areas of Priority Sports Tourism and Activities High Performance Sport Sport and Education Sport Facilities and Sports Events
”Lillehammer has it all: Up to date sports facilities competence in sport Backing from public and private sectors and from NGOs - Unique nature and climate for skiing - Unique event competence National PositionNasjonal rolle • ”The most important prerequisite for development of high performance sport is daily training with high intensity . This requires optimum conditions for daily training all around the year «
Olympiaparken • Ski facilities: • The Bob and Luge Track (LOBA) • Håkons Hall (multi purpose hall) • Lysgårdsbakkene (ski jumping) • Birkebeineren Skistadion • (cross country and Biathlon) • Kanthaugen Freestyle Facility • 28 pax fully employed • 20 pax additional in peak seasons • Dual activities: • Sport activities • Commercial activities (concerts • etc
The Lillehammer Olympic Park LtdObjectives • The commercial objective is to own, operate and develop the sports facilities constructed for the Olympic Winter Games 1994 and activities related to this • Management guidelines for the board and the administration: • The Company’s primary task is to offer accessible high quality winter sport facilities to all target groups. It is agreed that operations of sport facilities alone is non profitable. • In addition, the Company shall undertake commercial activities in order to generate economic profit to support the operation of the facilities.
Strategies Sport Outreach • High quality arenas and facilities for winter sports competition and mass activities, leads to Commercial development • A profile which attracts international MICE and FF Markets, and consequently Outreach in the Society at Large • Stimulates regional economic growth and improves quality of life for the local population
Outreach in the Society • Economic outreach • 260 pax employed (35 i the Olympic park) • 200 mil. NOK in the Region • 100.000 guests7tourists • Sport competence • Ca 60 pax in the region (university + sport clubs) • National Winters ports cluster • Branding of Lillehammer internationally • 700 mill. TV-viewers • Estimated value 25 – 50 mil. NOK