Carnival Cruise Lines 1998. Case Analysis By RU Consulting Nick Morgan Laura Pynn Jenna Ramberg Brenna O’Regan James Morrison. Mission Statement.
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By RU Consulting
Norwegian Cruise Lines
Disney Cruise Lines
Royal Caribbean Cruise Lines
American Hawaii Cruises
Commodore Cruise Line
Dolphin Cruise Line
Radisson Seven Seas Cruises
Royal Olympic Cruises
Royal Cruise LineIndustry Competitors
Based in Santa Clarita, California, Princess Cruises is a leader in the premium market, operating 15 modern ships renowned for stunning interiors, design innovations and wide array of choices in dining, entertainment and amenities, along with exceptional customer service. The new Emerald Princess and Royal Princess join the fleet in 2007.
Seabourn Cruise Line epitomizes luxury cruising aboard each of its three all-suite ships targeted primarily to North America. The Yachts of Seabourn are lavishly appointed with virtually one staff member to every guest. www.seabourn.com
Headquartered in Seattle, Windstar Cruises offers North American consumers an experience that is “180 Degrees from Ordinary.” It’s 3 sailing yachts accommodate 148- 312 guests, offering all ocean view staterooms, pampering five-star service, and cuisine by celebrity chef Joachim Splichal. www.windstarcruises.com
Seattle-based Holland America Line operates a fleet of 13 five-star ships, including its newest ship, ms Noordam, which debuted February 2006. Exquisitely appointed ships, delectable cuisine, and impeccable service has enabled Holland America Line to earn its position as a premium cruise leader. www.hollandamerica.comBrands Around the World
Britain’s leading cruise line, P&O Cruises combines innovation, professionalism and unrivalled experience to offer passengers the most stylish and contemporary holidays afloat. Ventura, the largest ship built for the British market, launches in 2008 and another new build is set to debut in 2010. www.pocruises.co.uk
Free-spirited and unconventional, Ocean Village is a far cry from traditional cruising. Created for 30- to 50-somethings who like to explore new places and try new things, an Ocean Village holiday is a heady mix of pulse-racing action and chilled-out relaxation.
Headquartered in Italy, Costa Cruises is the number one cruise line in Europe and South America. Cruising for nearly 60 years, the Genoa-based cruise line operates in the contemporary market offering state-of-the-art ships with Italian ambience to an international clientele. www.costacruise.com
Based in Rostock, Germany, AIDA is the best-known brand in the fast-growing German cruise market, catering to a young, active clientele through its distinctive “club ship” concept. AIDAdiva, the latest addition to the fleet, is the first in a new generation of ships for this rapidly expanding contemporary operator. www.aida.de
P&O Cruises Australia pioneered Australian cruising in 1932, offering festive seagoing holidays for Australian and New Zealand passengers aboard its contemporary fleet. The company will expand this year with the introduction of the Pacific Dawn, Australia’s first super liner. www.pocruises.com.auBrands Around the World, cont’d
Strong Consumer Demand in Europe
In 2006, all operating companies achieved ISO 14001 Standards
Tons of entertainment aboard all fun ships
Hurricanes and Other Bad Weather
Rising Cost of Fuel
Less disposable income available
Shifts in Currency Exchange RatesSWOT Analysis
Expand Luxury Liners
Offer more destinations
Expand presence in China
Expanding into Alaskan rail road market & Motor Coach market for sightseeing and tourism
Royal Caribbean Cruise Lines
Star Cruise Lines
Less patronage on cruise ships due to unpredictable hurricane seasonsSWOT Analysis
Carnival Cruise Campaign
CCL: Carnival Cruise Lines Stock Report
Current Price: $46.25
RCL: Royal Caribbean Cruises Ltd.