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Claire Grusin Kaufmann, MBA

Claire Grusin Kaufmann, MBA

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Claire Grusin Kaufmann, MBA

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  1. Claire Grusin Kaufmann, MBA Website and Interactive Design Internet Marketing PPC, SEO, UI Design, Analytics, 1:1 Communications, Social Media

  2. Kettle Foods, Inc. Web Marketing and Public Relations Manager

  3. Fan Engagement – Kettle Foods 25th Anniversary – “Where do you fit in the Kettle Universe?” – Home Page Graphic – Slide 1 of 4

  4. I also wrote, designed and produced this groovy bumper sticker. Fan Engagement – Kettle Foods 25th Anniversary – “Where do you fit in the Kettle Universe?” – Home Page Graphic – Slide 2 of 4

  5. Fan Engagement – Kettle Foods 25th Anniversary – “Where do you fit in the Kettle Universe?” – Home Page Graphic – Slide 3 of 4

  6. Fan Engagement – Kettle Foods 25th Anniversary – “Where do you fit in the Kettle Universe?” – Home Page Graphic – Slide 4 of 4

  7. E-Commerce –– Kettle Foods E-store – Managed vendor selection process, contracts, shipping negotiations, and backend inventory set-up. Created custom “Mix n Match” interface – Slide 1 of 1

  8. Project Management - “People’s Choice V: Fire and Spice” – Managed design development, wrote copy, conducted all site testing, analytics, and daily maintenance – Slide 1 of 5 Campaign received Grocery Manufacturers Association “Award for Creativity and Innovation”

  9. Project Management - “People’s Choice V: Fire and Spice” – Designed user experience, designed and produced site, including custom fan voting mechanism– Slide 2 of 5 People’s Choice generated 10,000 new leads and information for future flavor development

  10. Project Management - “People’s Choice V: Fire and Spice” – Results Page– Slide 3 of 5

  11. Project Management - “People’s Choice V: Fire and Spice” Box Design – Managed design, managed fulfillment of “Party Packs” with fulfillment house – Slide 4 of 5

  12. Project Management - “People’s Choice V: Fire and Spice” – Custom Fan E-Blasts – Managed design, wrote copy– Slide 5 of 5

  13. Generated over 16,000 new business leads Interactive Game Design, User Engagement, Co-Branding - “Fill ‘er Up!” – Partnership with launch of the Smart fortwo – Interactive designer, producer, and overall project manager - Slide 1 of 3

  14. In this interactive game the car fills up over and over again and the car can be maneuvered back and forth. In order to achieve this effect, I flew to LA to work with the Smart car photographers and actually fill up the car, one bag of chips at a time. Interactive Game Design, User Engagement, Co-Branding - “Fill ‘er Up!” – Partnership with launch of the Smart fortwo – Interactive designer, producer, and overall project manager - Slide 2 of 3

  15. Interactive Game Design, User Engagement, Co-Branding - “Fill ‘er Up!” – Partnership with launch of the Smart fortwo – Interactive designer, producer, and overall project manager - Slide 3 of 3

  16. Product Naming and Package Design – “Tag the Bag” - “Death Valley Chipotle” Package Design – “Backyard Barbeque”

  17. One Economy Corporation Marketing Director for One Economy California Co-Marketing Director for One Economy Global

  18. Text Messaging - “Text IKEHELP” for Hurricane Ike Recovery – Managed campaign and daily messages – Slide 1 of 1

  19. SEO, Copywriting, User Experience - MyFreeTaxes.com – Slide 1 of 1

  20. SEO – Managed all SEO for www.thebeehive.org with over 500,000 visitors, as well as thirty other websites written in 25 different languages – Slide 1 of 1

  21. SEO – Managed all SEO for www.pic.tv with over 50,000 visitors per month – Slide 1 of 1

  22. Additional Projects at One Economy Included: • Market Research • Site Usability Research • Demographic and Psychographic Research • Monthly Analytic and Strategic Reports • E-Newsletters and Facebook account management