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Google Ads Expected Click Through Rates

Learn here about Google Ads expected click through rates and its importance to improve your ads performance.

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Google Ads Expected Click Through Rates

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  1. Learn About Expected Click Through Rates in Google Ads By AdOptics

  2. What is Expected Click Through Rate in Google Ads? Expected Click Through Rate (ECTR) predicts how likely the ad viewers will click on your ads. It is one of the three components to your Google Ads Quality Score and is very important to help reducing the Cost Per Click.

  3. Difference between ECTR and Ad Relevance Generally, Ad Relevance is how closely your ad text is to the targeted search terms. And Expected Click Through Rates (ECTR) is how likely the ad viewers are going to click on the ads. An exaggerated example would be someone searching for "White Shirt" and an ad with the headline "We Don't Sell White Shirts" is in the ad auction. It is relevant to the keyword because it is tightly aligned with they keyword searched on, but it will surely have a low CTR because we know that someone searching for that term is likely researching or looking to buy white shirt.

  4. Ad Winner In more realistic, competitive ad auctions, an example may be the following two headlines for the same "White Shirt" search: Ad 1 Headline: "White Shirts in Stock - Ships Free Today" Ad 2 Headline: "White Shirts for Sale" The first headline should be an obvious winner to anyone looking to buy white shirt.

  5. Tips to Drive Higher ECTR Here are some examples that can help driving higher click through rates, these are only a few phrases and there are many: Free Shipping Ships Today Get Started Sign Up Start Now In Minutes Guarantee Instantly

  6. Contact Website: https://blog.adoptics.com/ Facebook: https://www.facebook.com/AdOptics-112647230511487 Twitter: https://www.facebook.com/AdOptics-112647230511487 LinkedIn: https://www.linkedin.com/company/67519604/

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