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Financial Results for half-year 1 of 2008/2009 August 2008 – January 200 9

Financial Results for half-year 1 of 2008/2009 August 2008 – January 200 9. Strategy of operations under recession: controlling costs and boosting performance. 31 March 200 9. COMPANY IN HALF-YEAR 1 of 2008 / 2009 1 August 2008 to 31 January 2009.

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Financial Results for half-year 1 of 2008/2009 August 2008 – January 200 9

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  1. Financial Results for half-year 1 of 2008/2009 August 2008 – January 2009 Strategy of operations under recession: controlling costs and boosting performance 31March 2009

  2. COMPANY IN HALF-YEAR 1 of 2008/20091 August 2008 to 31 January 2009 • Retain a positive sales dynamics compared to previous half-year • Generate a positive net result for half-year 1 • Reduce operating costs • Restructure operations in Ukraine • Discontinue work on consolidation with Vobis and PC Factory • Launch the new release of A.pl e-commerce site based on ASP.NET MVC

  3. COMPANY IN HALF-YEAR 1 of 2008/20091 August 2008 to 31 January 2009 • PRIZES AND AWARDS • ACTION Pillar of Polish Economy • Rank 5in Businessman.pl's ranking list of top ICT companies • Best Distributor 2007 and Company of the Decade according to the CRN magazine • Second Quality of the Yeartitle for ActiveJet (Silver Quality Mark) • Rank 2 for ActiveJet website in the 3rd Virtual Industry Leader competition • Rank 3 among IT industry's largest companies, according to CBSF (Social and Financial Research Centre) research ordered by Gazeta Prawna. a popular Polish legal daily 3

  4. HALF-YEAR FINANCIAL RESULTSRevenue on sales (thousand PLN) Half-year 1 of 2008/2009 Quarter 2 of 2008/2009 • Sales revenue decreased quarter-on-quarter by 6.3% • Sales revenue increased compared do half-year 1 of previous year by 4.9%

  5. HALF-YEAR FINANCIAL RESULTSGross margin (%) Half-year 1 of 2008/2009 Quarter 2 of 2008/2009 • Gross margin increased quarter-on-quarter by 4.2 PP • Gross margin increased compared to half-year 1 of previous year by 3.6 PP

  6. HALF-YEAR FINANCIAL RESULTSNet profit (thousand PLN) Half-year 1 of 2008/2009 Quarter 2 of 2008/2009 • Net profit increased quarter on quarter by57.2% • Net profit decreased by 82.6% compared half-year 1 of the previous year

  7. DETAILED FINANCIAL INFORMATION

  8. STRATEGY IMPLEMENTATION1 August 2008 to 31 January 2009 • INCREASING DYNAMICS OF DISTRIBUTION • Compared to the first half-year of 2007/2008, the number of customers served increased by 6.08% (averaging to 8,940 per month). • The number of products offered by ACTION reached 14,899. The Company discontinued non-profitable items and distribution. • An average invoice contained 4.35% more items than in the first half-year of 2007/2008 (monthly average: 525,737 items). • Product description pages of the I-serwis platform recorded over 5.2 million hits per month, which is an increase by 22.64% compared to the first half-year of 2007/2008.

  9. STRATEGY IMPLEMENTATION1 August 2008 to 31 January 2009 • INCREASING DYNAMICS OF DISTRIBUTION • Compared to the first half-year of 2007/2008, the average number of items per order increased from 8.83 to 9.41 (i.e. by 6.57%). • The Company started the process of deployment of its new warehouse management system, which will be put to operation on 31 August 2009 and is expected to as much as triple the efficiency of logistics processes. • The changes to methods of calculation of transport fees introduced in September 2008 resulted in more than doubling the participation of customers in the costs of transport. 9

  10. STRATEGY IMPLEMENTATION1 August 2008 to 31 January 2009 • ACTION UKRAINA • Sales volume per square metre of shops was increased by approx.27%. • Sales value per employee was increased by approx.55%. • Planned improvements in the efficiency of the retail channel, given the continuous growth of performance and the investments in enhancing customer service levels. • Planned launch of a new sales channel: • Distribution of IT products • Supply for the Ukrainian market directly from the logistics centre at Zamienie via sales offices in Kiyev and Lvov • Special version of the electronic sales platform is being prepared for the Ukrainian market 10

  11. STRATEGY IMPLEMENTATION1 August 2008 to 31 January 2009 • SFERIS • 8 new shops opened: in Białystok, Dąbrowa Górnicza, Katowice, Konin, Łomża, Piła, Rzeszów, Wrocław • "Island" stalls purchased, primarily intended for sales of consumables • More "island" stalls to be opened in 2009 • Changes of the Company's Management Board

  12. STRATEGY IMPLEMENTATION1 August 2008 to 31 January 2009 • A.PLWEBSITE • A new release of the A.pl e-commerce site opened, based on ASP.NET MVC technology, which makes it the first such application in Poland • Launch of the recipes section, which allows adding ingredients from the selected recipe directly to the basket • Launch of the small household appliances section • Start of an affiliation scheme with Tradedoubler, starting co-operation with Onet.pl and Wirtualna Polska. the largest Polish Web portals • An increase in the number of orders exceeding 220% (January 2009 compared to January 2008) and a 15% increase in the number of customers • Expanding the range of products by adding premium delicatessen category • A delivery platform is planned to be launched within 2 months, which would allow goods to be shipped to customers in entire Poland 12

  13. VISION OF DIRECTIONS OF TRADE DEVELOPMENT • Manufacturer • Logistics • Online technology • End customer

  14. THANK YOU FOR YOUR ATTENTION Contacts for the press and representatives of the capital market Ms Anna Bielińska – Corporate Communication Director telephone: +48 22 332 16 96. email: anna.bielinska@action.pl Ms Dominika Lenkowska – Martis Consulting telephone: +48 22 244 57 09. email: malgorzata.dezor@mc.com.pl

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