The Island of Gozo Tourism Branding Project. The Brand of Gozo. Aims . To exploit economically the strength of Gozo’s image in order to safeguard the artistic and natural heritage of the town To promote worldwide the new official brand of the town
Tourism Branding Project
Equivalent Branding Projects
A brand for Venice and Capri Municipalities
Art direction: Philippe Starck
Logo's Brand Artists
Costa, the ex Major of Venice presents the new brand of the city to the president of Italian Republic, Carlo Azeglio Ciampi
Philippe Starck and the designer Thibeaut Mathieu present the new brand of Venice to the press
Date of presentation:
The Brand of Gozo
Gozo, which in Maltese is called Għawdex (pronounced: Awdesh), is a derivation of other older names such as Gaulos. It has an area of 67 square kms, is 14 kms long and 7 kms wide. With a coastline of 43 km, it is the second largest island of the Maltese Archipelago that, together with the smaller isle of Comino and the main island of Malta form the Republic of Malta. Gozo is popularly called The Island of Calypso, that is a nickname originating from the Greek mythological location of Ogygia referred to in Homer's Odyssey. In this epic poem, the fabled island was controlled by the nymph Calypso, who had detained the Greek hero Odysseus for seven long years as prisoner of love.
The structure of the brand
Homeware / Tableware
Café – Restaurant - Hotels
wine, coffee, grappa, …enogastronomic products
Licensee (Tourism Operator) of the brand of Gozo will sell the services and the travel packages of the Island of Gozo with an exclusive right for their own country/market:
village’s Municipalities / Local Councils
The licensee Tour Operators will have an “exclusive availability” of seats/invitations/tickets for all great events and representations taking place at:
The licensee Tour Operators will have the opportunity to sell the VIP’s Cards*
The licensee Tour Operators will receive benefits for the organization of:
MUSEUM OF ARCHAEOLOGY
OUR LADY OF LOURDES
TA' KOLA WINDMILL
OUR LADY OF SOLEDAD
NATURAL SCIENCE MUSEUM
GĦARB FOLKLORE MUSEUM
Gozo's history is twined up in the general story of its sister Island of Malta. As a result, Gozo shared the same influences of cultures bestowed on by the number of dominators and events that touched the Maltese Islands during the last seven thousand years.
Until now, pre-historic archaeological remains in the Maltese Islands date back to some 5000 B.C. and the oldest ones were discovered in Gozo. This makes sense when one considers that man first arrived in Malta from Sicily, being the closest land, just over 88 kilometres to the North of Gozo. In this early age, man had enough skill and courage to construct the Ġgantija temples that we find in Xagħra, and other Neolithic temples dating between 4100-2500 BC.
History starts with the Phoenicians, the famous Mediterranean traders from today's Lebanon who introduced cloth dyeing and maritime trade. Their close relatives, the Carthaginians, superseded them and, after the three Punic Wars, our islands became part of the Roman Empire. The Roman era had also followed a brief period of Greek influence. The Romans introduced the code of law and used our islands as a hub for honey and olive oil exports.
Christianity was brought to Malta and Gozo in 60 A.D. by St. Paul, but was consolidated under the Byzantines, from the Eastern Roman Empire. In the late 9th Century A.D. the Arabs after taking Sicily took control of the Maltese Islands. They introduced the Water Mill and the cotton plant that proved to be the mainstay of the islands' economy for centuries to come. The Arabs influenced our present language, gave us the present names of Malta and Ghawdex (Gozo), together with the oldest village and family names.
The Normans re-established Christianity in Malta and Gozo in 1090. Then followed a period when the new masters of the Maltese islands came, in turn, from the aristocracy of Germany, France and Spain: the Swabians (1194); the Angouvins (1268); the Aragonese (1283) and finally, the Castilians (1410). The two islands were often leased in fiefdoms, the same as the contemporary feudal system practised throughout Europe. There are few records about this feudal period, but in Gozo, the Angouvins had a cemetery in today's Victoria, where various French nobles and crusader casualties were believed to be buried. Several tombstones and artefacts from the period were saved from destruction and could still be found at the Museum of Archaeology in Victoria.
Ta’ Kola Windmill
Museum of Toys
Gharb Folklore Museum
By Sea- Gozo Channel
Santa Verna Temple
Ta’ Ghejzu Cave
Borg L-Imramma Cave
Ta’ Marziema Temple
The North Cave
The Xaghra Circle
Qala Standing Stone
Roman Domus at Ramla
Dawwara Standing Stone
Gozo was first inhabited before the Neolithic Period (ca. 4th Millenium BC). Even so, according to archaeological finds, this means that Gozo received its first inhabitants from Sicily before mainland Malta. Today's Gozitan has typical Mediterranean features that closely match with Spanish or Italian looks. Gozitans are renowned hard-workers, religiously influenced and with an admirable sence of hospitality. The population of Gozo stands at about 31,000 and is distributed amongst Victoria and the surrounding thirteen villages
Explore the true colours of Gozo through these sites and means of transport
Fee / Royalties
€ £ ¥ $
Corso Plebisciti, 15,
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