Zest Mélange – We are here to Fashionize India

1. Zest MelangeWe are here to Fashionize India!

2. Don’t just talk, act now! It is already too late; we must decide our path to contribute towards saving the environment…

3. These are the lines emphatically articulated by DhruvKakadia, a dynamic young entrepreneur, who believes that if you are agitated don’t just keep talking, don’t even wait for others to join, but start on your own to act. Lead your path and make people understand your motives through your actions. SAVE ENVIRONMENT- SAVE THE WORLD is the topic raised by most of us but how to act and contribute, not many would know. The way forward is to show with your action’s seriousness, with the script of your mission and the attitude of responsibility, before projecting the objectives of business profitability, you will be able to build a community who will be in your support of your business vision.

4. The discussion was around the use of plastic and its rampant use in our lives. The pollution created by plastic has reached an unbearable level leading to irreversible damage to our eco-system. Dhruv, who initiated the thought of reducing dependency on plastic, especially the artificial fibre was not left alone, his motives of responsible business approach were understood by KevalNavadiya, another dynamic business leader, who became a powerful support for Dhruv to achieve his responsible business vision.

5. Keval says, “It’s no secret that too many of the plastic products we use end up in the ocean. Plastic pollution has a direct and deadly effect on wildlife. Thousands of wild animals, seabirds, sea turtles, seals and other marine mammals are killed each year due to plastic. Though it’s the Packaging industry who uses plastic the most, you may not be aware of the quantum of plastic pollution created by our clothes, manufactured with the fabric containing artificial fibers. Plastic products used by the textile industry in 2015 was 47 million tonnes, where recycling and incineration to reuse and reduce the waste was negligible till 1980. However, these days companies are using waste management technology to reduce or reuse waste plastic.

6. “Plastic fibers are a cheaper solution in fashion fabric but it contributes majorly in increasing environmental toxicity. The effect of climate change is at our doorstep now, we don’t have to look at the data anymore, our surroundings will show the sufferings of humans, animals, plants, mountains, rivers and the oceans”, says Dhruv. Nature is showing its fury and expressing loudly with harsh vengeful reactions… you can see the extremities of weather in cyclones, floods, tsunamis, earthquakes, a sharp rise in mercury levels and droughts.

7. Not only this, the rising levels of oceans, melting of glaciers, falling quality of breathable air and drying of underground water is no less than a loud warning of nature. No time left, we have to act now… either to mend our ways now or be ready to perish.

8. So the mission was clear, we had to do something to help people understand the gravity of this situation and show them how they can contribute to saving the environment. The momentum to act was set. We decided to propagate the message that our planet’s health is our health, the health of our land, water and air is the basic health needs of life to live. Though the message of conserving biodiversity was needed to be spread, instead of GYAN, we preferred to work out the way forward and give a solution, with what we can do, i.e. we fashionize people with natural material. We wanted to ask people to SAY NO TO USE OF PLASTIC, not even in their fabric. We wanted people to know that the clothes designed with artificial fibers had artificially made plastic yarn in them and they were cheap because they didn’t have the purity of nature but low quality artificial (plastic) products

9. Therefore, finding clothes made from natural fibers/ natural cotton, linen etc. would surely contribute to their direct participation in environment protection. We must tell them that to find such products of eco-friendly nature; they may visit www.zestmelange.com, where they can get products with no artificial (plastic) fibers. The finest quality according to us is fashionized quality developed in Zest Mélange products, created with the purity of nature, with naturally grown material to FASHIONIZE INDIA.

10. Dhruv and Keval have created Zest Mélange, an online fashion store, to achieve the vision of ‘Make in India’, to develop the finest International quality, trendiest designs and to FASHIONIZE men and women. Zest Mélange products don’t use artificial/ plastic fibres in their material but the finest EGYPTIAN GIZA cotton and linen. Zest Mélange is a missionary attempt of Dhruv and Keval, who believe that the high-quality products of natural origin developed under quality parameters of European standard, will fill their consumers with a sense of pride, confidence and responsibility.

11. Having understood that the Earth’s eco-system, including marine life, wildlife and human life is under a severe attack of pollutants, the indiscriminate action of the past generations is now directly impacting our lives. A deadly mix of chemical pollutants, gaseous emissions, harmful radiations and unconcerned destruction of forests, their vegetation, wildlife and marine life has created an alarming health risk. It is time to adapt eco-friendly behaviour, responsible products and a firm resolve to consume less, consume natural and consume only bio-degradable products.

12. Thanks! Visit Online Fashion Store www.zestmelange.com