Will SEO Ever Rule the World

1. “Search engine optimization, or SEO, can be extremely complex and confusing if you’re not familiar with the industry jargon, but it doesn’t have to be that way. In fact, SEO boils down to a few simple principles that are useful to follow whether you’re doing your own SEO or hiring an expert to take care of it for you. This article will tell you all about these basic principles and how they can help your business get more customers from search engines like Google and Bing.” The Simplest Ways to Make the Best of SEO for Your Business

2. Understand what SEO really means “SEO stands for search engine optimization, which is a strategy that webmasters use to make their websites rank higher in search engine result pages, or SERPs. Basically, this means that when someone types a keyword into Google or Bing, your website will come up as one of the top results. However, it can be difficult to know where to start with SEO because there are so many different factors involved. There are two main ways you can go about optimizing your site: on-page and off-page optimization. On-page optimization refers to changes made directly to your website's content, like keywords and meta tags. Off-page optimization is anything outside of your website that affects its ranking--like social media shares or links from other sites.”

3. Create a great content strategy “There are a lot of great and simple ways to get started with your content strategy, no matter what type of business you have. The first thing you should do is make sure that your website has a blog. This will not only encourage people to visit your site more often, but it will also provide new content that is easy for search engines to index. Next, make sure that any social media profiles you have on Facebook and Twitter are up-to-date and active. You want to include keywords in your profile and post descriptions so that when someone searches for those words or phrases, they can find your profile. Finally, don’t forget about local listings! Put yourself out there by listing your business on Yelp and other directories in order to increase the chances of being found by potential customers who are looking for services like yours in their area.”

4. Choose your keywords wisely “If you're a business owner and don't know anything about search engine optimization (SEO) or how to optimize your website, it's time to learn. Search engines are constantly changing their algorithms, so you'll never know where they'll rank your site in the future. But that doesn't mean there isn't some low-hanging fruit you can take advantage of right now. Keyword selection is one of the first things you need to think about when optimizing your website. Don't just choose any word as your keyword—choose words that are related to what you do and what customers might be searching for. For example, if you have an animal hospital, then animal hospitals, veterinary clinics, and pet care would all be good keywords to target on your site. You should also make sure each page includes its own keywords too, with titles like Pet Care Services. It's important not to overdo this though, because too many keywords crammed into one sentence can sound spammy.”

5. Link out “In order to make your business a success, you need to have an effective plan in place. The best way to get your business noticed is through the use of Search Engine Optimization (SEO). With this knowledge, it's easy to see how simple these techniques can be. To rank high on Google and other search engines, there are some simple steps that you can take that will significantly improve your rankings and get your business noticed. To start with, find out what keywords people are searching for when they're looking for services or products like yours. Then create content about those topics and include the keywords in your title tags, headings, and text throughout your content. It also helps to link out within your content to other helpful sources related to the topic of interest. Finally, use social media sites like Facebook and Twitter to post links back to any blog posts or pages with original content on them.”

6. Mobile Optimization “- Keep your website design as simple and uncluttered as possible. This will make pages load faster and be easier to navigate on small screens. - Avoid complicated HTML or JavaScript code, this can interfere with page speed on some browsers.  - Focus your marketing efforts on mobile devices by optimizing content and making sure all links are responsive.  - Prioritize smartphone compatibility when browsing plugins, widgets, third-party tools, etcetera;  - Include Mobile in the title tag if you know your site is being accessed by a mobile device (and it supports that feature).”

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