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THE 2019 GUIDE TO ONLINE MARKETING SUCCESS

In the digital arena, Digital Marketing provides small and medium businesses the chance to compete and attract their share of targeted traffic. Adinn is one of the best digital marketing companies in Chennai that delivers on what you promised and help you to develop a better relationship with your targeted audience.

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THE 2019 GUIDE TO ONLINE MARKETING SUCCESS

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  1. THE 2019 GUIDE TO ONLINE MARKETING SUCCESS

  2. INTRODUCTION • At Adinn Digital Marketing, we understand how important it is to stay up to date with the latest digital marketing strategies and techniques. • That is why all of our digital marketing services are backed by our team of highly trained experts, who are always looking to improve their skills.

  3. UPDATE YOUR WEBSITE CONTENT • Writing new website content for your business will not only help your business remain relevant in its industry but it will also help to increase brand recognition and the overall appeal of your business. • Consider creating new pages that show off the business’ capabilities or updating old pages with more recent information. • Consistently updating content on your website so that it is fresh and relevant is an SEO best practice known as “evergreening”. • By incorporating evergreening into your content strategy, you will be equipping your content for long-term success online.

  4. PROVIDE A GREAT CUSTOMER EXPERIENCE • Websites with faster loading speeds, intuitive navigation, and strong cross-platform functionality often produce the best user experiences. • Providing a great user experience will not go unnoticed by search engines. • In fact, two of the most important search engine ranking factors in 2019 are website speed and responsive design (mobile-friendly design). • Making sure that your website is fast and responsive is imperative for online success in 2019.

  5. TAKE ADVANTAGE OF LOCAL SEO • In today’s market, most people tend to look for service providers close to home. • By targeting specific areas through the use of region-specific keywords and website content, your website will begin to rank higher in search engine results for those areas, allowing your business to grow in new cities and communities. • To succeed with this, ensure that you are using regional-specific keywords throughout your site and that your business NAP (name, address, phone number) is consistent across the web. • Regional landing pages, schema markup, and local link building strategies are super important for success in local markets.

  6. BUILD A GOOGLE MY BUSINESS PROFILE • Building a Google My Business listing can help you build a better online presence by allowing customers to easily find, call, and review your company. • All Google My Business profiles can be setup to link directly back to your website, which means that potential customers will have immediate access to all of your important company information. • A Google My Business listing will allow your business to take up more valuable real estate on search engine results pages and make it easier for customers to find your business on Google Maps. A business listing on Google will also allow you to obtain reviews and ratings from customers, which is becoming increasingly important to consumers searching for local businesses online.

  7. CREATE AN ONLINE REPUTATION MANAGEMENT STRATEGY • Asking customers to write reviews for your business on Google can help lead to potential leads from new customers. • Good reviews from past customers will increase your overall brand image and can convince potential customers to try your products or services. • If a customer chooses to leave a bad review, make sure to respond to their complaints as soon as possible. • Reaching out to disgruntled customers, promptly and positively, will show potential customers that you care about their concerns.

  8. UTILIZE SEO AND SEM TOGETHER • Utilizing both search engine optimization (SEO) and search engine marketing (SEM) together is the best recipe for search engine success. • It will help increase your online presence and can mean the difference between a customer choosing you or a competitor. • Having your website appear both on paid and organic search results allows you to dominate search engine results pages by taking up more real estate. • SEM tactics like pay-per-click campaigns can be a great way to bring in fast results and bring more attention to your company. • Even though SEM does not offer much in the way of increasing organic search rankings, it is still an important factor in ensuring digital marketing success in 2019.

  9. PROVIDE A STRONG CALL-TO-ACTION • Try to grab the attention of potential customers by providing a strong call-to-action or by offering free quotes, assessments, or newsletters. • Having a strong call-to-action can help funnel customers through the website, generating stronger, better leads.

  10. TRACK YOUR PERFORMANCE ONLINE • Using online analytics can help you better focus your digital marketing resources and budget, allowing you to invest wisely. • Through the use of an online analytics program, you will be able to gain valuable insights into the sources that generate traffic to the website, as well as the demographics and regions of people visiting the website. • This will allow you to assess which pages work the best on the website and which pages need improvement.

  11. BUILD AUDIENCE-SPECIFIC LANDING PAGES • Consider building landing pages that are designed to target specific industries and audiences. • These landing pages should rely heavily on keywords and content that that specific audience would search for online, while also providing informative and helpful information. • Make sure to include a strong call-to-action, as well as a link to the full website in case potential customers want to learn more about who you are and what you can do for them.

  12. CREATE A STRONG SOCIAL MEDIA PRESENCE • As one of the most inexpensive and effective ways of building brand loyalty and keeping customers informed, social media marketing using different platforms, such as Instagram, Facebook, and YouTube can be an effective way to boost a company’s brand and culture. • When using social media marketing, make sure to use a couple of platforms effectively rather than spreading yourself thin across several different platforms. • Make sure to share news articles, as well as pictures and videos, that will help build brand awareness and to connect with followers in a meaningful way.

  13. CONCLUSION • Adinn,Digital Marketing Service in chennai is the biggest key to a successful social media strategy is implementing a mixture of both paid and organic content on social media.

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