Technologists and journalists were among the first to get on Twitter. Yet, there are many from the media industry who find Twitter overwhelmingly noisy. Conversations hanging inexplicably in the air, an unfamiliar lingo, and a surfeit of annoying marketers and spammers have been enough to put off many journalists who would rather just do things the old way. /nAt the same time, media professionals are also using Twitter quite successfully to draw readers to their writing, to get information and opinion not available elsewhere and build brands, both for themselves and their newspapers or magazines. /nThis short guide from http://mindworksglobal.com demystifies Twitter for the Twitter-shy journalist. From setting up an account and getting the basics in place to media industry-specific pointers.