What are Ethics? - PowerPoint PPT Presentation

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What are Ethics?
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What are Ethics?

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  1. What are Ethics? • Ethics are the moral principals that govern the conduct of individuals and organizations. • The moral basis we use to resolve dilemmas. • Ethics is not about laws. • Journalists must always conduct themselves ethically

  2. Elements of Ethics 1. Accuracy 2. Credibility 3. Objectivity

  3. Accuracy • Accuracy means getting all the facts right and always seeking the truth. • From something as simple as getting the correct spelling of a name • The smallest mistake reduces credibility • Never guess, always double check if you are not sure. PLAY – Richard Jewell

  4. Credibility • Credibility is the reputation for being right. • It is the ability to be believed and trusted. • Without credibility a Newspaper or News station loses its audience

  5. Objectivity • Objectivity is to be fair and impartial..to present both sides. • Avoid any conflict of interest. • No matter what your personal feelings are, you must remain objective. • Always set aside personal feelings

  6. Ethics Violations • Plagiarism • Fabrication • Lack of objectivity • Deception

  7. Plagiarism • Plagiarism is copying the work of others and passing it off as your own. • Computers and the internet make it easy to cut and paste and pass things off as your own. • There are no excuses for plagiarism

  8. Jayson Blair PLAY • 27-year-old rising star at the New York Times • Fired in 2003 after he was caught plagiarizing and fabricating stories about the Washington-area sniper case • Editor Howell Raines and Managing Editor Gerald Boyd resigned after failing to catch the fraud.

  9. Fabrication • Making up a story that never happened • Making up quotes • Making up details • Fiction

  10. Stephen Glass • a 25-year-old former superstar at the New Republic • fabricated quotes, sources and stories to rise to the top. • He attempted to substantiate his wrongdoing by inventing phony business cards, creating a bogus Website and crafting notes from interviews that never took place. • His con ended in 1998 when a Forbes online reporter unmasked the serial liar's "Hack Heaven" story as a fraud. PLAY

  11. Lack of objectivity • Not keeping personal opinions to yourself. • Not just in stories, but in the public • Not being balanced

  12. Juan Williams • Commentator for NPR • Fired for making statements about muslims on Fox News • Has a right to his opinion • Doesn’t have a right to continue being employed by NPR PLAY

  13. AVOID LIBEL & SlANDER • Libel is printed false defamation of character • Slander is spoken defamation of character • Libel is rarely considered a crime, it is a civil action • Only the truth is a defense against libel • Attribution is no defense

  14. Case of Richard Jewell • American police officer • While working as a security guard became known in connection with the Centennial Olympic Park bombing at the 1996 Summer Olympics in Atlanta, Georgia. • Discovered a pipe bomb on the park grounds and alerted police. • Helped to evacuate the area before the bomb exploded, saving many people from injury or death. • Initially hailed by the media as a hero, Jewell was later named as a suspect through the media. • Jewell's case became an example of the damage that can be done by reporting based on unreliable or incomplete information. • He was never charged • Eventually he was exonerated completely. • In 2006, Governor Sonny Perdue publicly thanked Jewell on behalf of the state of Georgia for saving the lives of those at the Olympics. PLAY – Getting it Wrong