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Manufacturing and Services in the TPCC: Promoting the Competitiveness of the RE&EE Industry through Interagency Collaboration. Ryan Mulholland Renewable Energy Trade Specialist U.S. Department of Commerce. Working with the International Trade Administration.

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slide1

Manufacturing and Services in the TPCC:

Promoting the Competitiveness of the RE&EE Industry through Interagency Collaboration

Ryan Mulholland

Renewable Energy Trade Specialist

U.S. Department of Commerce

slide2

Working with the International Trade Administration

ITA is organized into four business units – each offering programs and services to U.S. companies involved in trade. The four business units include Manufacturing and Services; Market Access and Compliance, the U.S. Foreign and Commercial Service; and the Import Administration.

Industry Expertise

Subsector analysis

Market research

Advisory committees

USG Coordination

Market Access

Country expertise

Trade agreements

Bilateral dialogues

IPR protection

Trade Promotion

Export assistance

Trade missions

In-country expertise

Firm–specific advocacy

AD/CVD

Anti-dumping duties

Countervailing duties

Protection against unfair trade practices

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide3

National Export Initiative (NEI)

ITA is focused on achieving the goals of the President’s National Export Initiative to double total U.S. exports by 2015. The NEI has redoubled efforts to promote high-growth industries like renewable energy and to focus on small-and-medium-sized enterprises. The NEI is continuing to make historic progress toward achieving President Obama’s goal of doubling exports by 2015.

FACT #1:

Most American businesses do NOT export their products or services.

FACT #2:

95% of consumers live outside the United States.

FACT #3:

87% of the world’s economic growth will occur outside the United States to 2015.

FACT #4:

Exports supported 9.7 million jobs in 2011, an increase of 1.2 million jobs since 2009.

The NEI is focused on five key principles:

Improving trade advocacy

Increasing access to credit

Removing trade barriers

Robustly enforcing trade rules

Pursuing policies that promote sustainable, balanced growth

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide4

Targeting a Fast-Growing Sector with Strategic National Importance

International Trade Administration

U.S. Department of Commerce

Renewable energy costs more than traditional fossil fuels, but prices continue to decline.

“The nation that leads the world in creating new energy sources will be the nation that leads the

21st-century global

economy.”

-- President Obama

As a result, the industry is still reliant on government policy to be competitive.

President Obama has challenged the U.S. Government to position the country as a leading exporter of clean energy technologies and has called for ending subsidies to fossil fuels.

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide5

Global Growth Remains Positive

International Trade Administration

U.S. Department of Commerce

Bloomberg New Energy Finance predicts $7 trillion will be invested in renewable energy globally by 2030. Growth is expected in every subsector and offers the ability to support significant job creation in the United States.

Global Capacity of Renewable Energy Technologies

Global Geothermal Capacity (GW)

Global Wind Capacity (GW)

Global Solar Capacity (GW)

238 GW

70 GW

11.2GW

Global Biofuels Capacity (Ktoe)

Global Hydropower Capacity (GW)

Global Biomass Capacity (GW)

970 GW

56,000 Ktoe

72 GW

Source: BP Statistical Review of World Energy June 2011

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide6

The Global Renewable Energy Opportunity

Global renewable energy investment has grown 30% annually since 2004, even during a strong recession. As economic growth continues to expand globally, further investment is likely. Much of the industry’s growth will occur outside of the United States.

Global Private Sector Investment in Renewable Energy

China to lead global investment

While the United States attracted the most global investment in renewable energy in 2011, China should attract the most investment to 2015 and beyond.

Most rapid growth to occur in developing world

The Middle East, Africa and Latin America should see growth rates of 10-18% per year in the decade between 2010 and 2020.

Off-shore wind to lead other technologies

On a percentage basis, off-shore wind is expected to grow faster than any other renewable energy technologies globally.

$230 bn

$188bn

$135bn

$130bn

$97bn

$68bn

$43bn

$36 bn

Source: Bloomberg New Energy Finance

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide7

The Global Renewable Energy Opportunity

Global renewable energy investment has grown 30% annually since 2004, even during a strong recession. As economic growth continues to expand globally, further investment is likely. Much of the industry’s growth will occur outside of the United States.

Global Private Sector Investment in Renewable Energy

Off-shore wind to lead other technologies

On a percentage basis, off-shore wind is expected to grow faster than any other renewable energy technologies globally.

China to lead global investment

While the United States attracted the most global investment in renewable energy in 2011, China should attract the most investment to 2015 and beyond.

Most rapid growth to occur in developing world

The Middle East, Africa and Latin America should see growth rates of 10-18% per year in the decade between 2010 and 2020.

$395bn

Source: Bloomberg New Energy Finance

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide8

Renewable Energy and Energy Efficiency Export Initiative (RE4I)

The Renewable Energy and Energy Efficiency Export Initiative (RE4I) is a “principal component” of the larger National Export Initiative. Developed through the TPCC Working Group on Renewable Energy and Energy Efficiency, the initiative involves 8 separate agencies and includes 23 deliverables across four issues areas.

Increased Financing for RE&EE Exporters

ExIm Renewables Express

OPIC energy efficiency debt product

Budget support from USTDA

Enhanced Market Access for U.S. RE&EE Products and Services

Trade Policy Staff Committee

RE trade policy missions

USTDA Capacity Building

RE4I

Improved Trade Promotion to

Link Buyers and Sellers

Additional RE&EE reverse trade missions

Increased RE&EE trade missions

Green Embassies Program

Strengthened Export Promotion Services

RE&EE Advisory Committee

Export.gov/reee

RE&EE Exporters’ e-newsletter

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide9

MAS’ Contribution to the RE4I – Leadership and Action

MAS leads the implementation of the interagency Renewable Energy and Energy Efficiency Export Initiative (RE4I) through the TPCC Working Group on RE&EE. In total, the RE4I includes 23 commitments from 8 separate U.S. Government agencies designed to significantly increase U.S. renewable energy and energy efficiency exports.

RE&EE Top Prospects Study:

MAS’ RE Top Prospects Study identifies those markets and technologies most likely to result in U.S. exports over the NEI time frame.

RE&EE Advisory Committee:

MAS manages the Secretary’s RE&EE Advisory Committee, which announced 22 recommendations in its first charter.

RE&EE Trade Policy Missions:

MAS organizes RE&EE trade policy missions to create future export markets through policy development.

Information Resources:

MAS manages export.gov/reee and a monthly e-newsletter on upcoming events, research, and trade leads.

RE&EE Exporters Web Portal

News, information, market research from across the U.S. Government specific to RE&EE exporters

www.export.gov/reee

Monthly RE&EE Exporters’ Update

Provides links to registration for upcoming events, as well as reports and market research on export opportunities abroad

MAS’ Market Intelligence Briefs

Country-specific renewable energy market reports with detailed information on market structure, as well as opportunities and challenges for U.S. exporters.

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

renewable energy top prospects study
Renewable Energy Top Prospects Study

In the RE4I, ITA committed to developing a top market prospects study to aid in the targeting of trade promotion activities. The first edition of the prioritization has been presented to the Principals of the TPCC Working Group on RE&EE. ITA has begun work on the second edition of the study to be released in Spring 2013.

  • Goals:
  • Target trade promotion activities at those markets most likely to result in exports
  • Provide a tool that TPCC agencies can use for all renewable energy technologies, or by subsector
  • Provide an assessment tool for identifying markets on which to focus market access work
  • Benefits:
  • In a time of limited resources, allows U.S. Government to focus on most promising export markets
  • Brings a methodological approach to export promotion
  • Improves the effectiveness of U.S. Government efforts

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide11

Combating Negative Short-Term Trends

International Trade Administration

U.S. Department of Commerce

Persistent over-supply of renewable energy equipment globally and the reduction of policy support both in the United States and around the world has led to falling prices and increased competition between firms and between governments.

  • Key Global Trends:
  • Feed-in tariffs and fiscal issues in Europe causing incentives to be reduced
  • Growing interest in deploying renewable energy as a job-creating technology
  • Over 100 countries now have incentives, but many are tying incentives to domestic production requirements
  • Price declines in wind and solar are significant

Manufacturers are being squeezed by price declines, causing many firms to turn to governments for support.

Many countries now act inconsistently with their trade obligations.

  • Key Domestic Trends:
  • Exhaustion of Section 1603 Treasury Cash Grant Program
  • Manufacturing Tax Credit (48c) no longer available
  • No national level energy policy in foreseeable future
  • Production Tax Credit set to expire (could severely limit wind industry)
  • Natural gas limiting investment in renewables

Trade enforcement measures have therefore become an important facet of the industry’s near-term calculations.

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide12

Positioning U.S. Exporters for Success Requires Coordinated Government Action

International Trade Administration

U.S. Department of Commerce

The short-term challenges faced by U.S. RE&EE exporters requires tight coordination across agencies and the nuanced understanding of how policy and promotion fit together to create opportunities for U.S. firms.

Domestic Manufacturing Capacity

Must ensure that the United States produces the technologies being bought and sold worldwide.

Competitive U.S-Based Exporters

When markets are open, U.S. exporters must have the tools necessarily to be competitive in foreign markets.

Three Pillars of a Globally Competitive U.S. RE&EE Industry

Open and Growing Global Markets

Markets must be kept open to U.S. products and, when possible, future markets should be seeded for growth with policy development.

What and Why?

Tax Credits (ex: 48c; 1603; PTC; ITC)

State level incentive programs

Renewable portfolio standards

Net-metering/interconnection

Manufacturing Extension Partnership

Loan guarantees

R&D programs

Free trade agreements

Bilateral dialogues

Energy policy dialogues

Trade policy missions

Technical assistance

Feasibility studies

Market Access Program

MDCP Program

Export credit loans

Working capital loans

Political risk insurance

Investment support

Trade missions

Reverse trade missions

Websites/Trade leads

Exporters’ guides

Examples of Interagency Tool Kit

Congress, State Governments, DOE, Treasury, Commerce (NIST), SBA

USTR, Commerce (ITA), USTDA, USDA, State, DOE

ExIm, OPIC, Commerce (ITA), USTDA, State, DOE, SBA

Key Agencies

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide13

Current RE Trade Promotion Process

International Trade Administration

U.S. Department of Commerce

Unfortunately, when the competing goals of USG agencies collide, policy paralysis is too-often the result and U.S. exporters are not as empowered as they otherwise could be.

Policy Paralysis

  • Connect R&D to job creation in the United States
  • Manage WTO challenges
  • Negotiate TPP, APEC EGSA

Energy

USTR

Policy Paralysis

  • Stop LCR proliferation globally
  • Address IPR violations
  • Maintain positive foreign relations with key markets

USTR

State

  • AD/CVD ruling against Chinese solar panels and wind towers

Policy Paralysis

  • Millions of dollars invested using Chinese panels

ITA

OPIC

  • Desire to increase use of tied-aid war chest to aid RE&EE exports

Policy Paralysis

  • Maintain laissez-faire economic system globally

ExIm

Treasury

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide14

TPCC Role in Promoting RE Export Competitiveness through Collaboration

International Trade Administration

U.S. Department of Commerce

TPCC leadership can create a cross-government strategy centered on U.S. competitiveness. TPCC collaboration can bring disputes to resolution and can facilitate high-level engagement when necessary.

Energy

USTR

  • TPCC Role:
  • Bring parties together and push interagency process.
  • Provide advice to both agencies, recognizing both importance of competitiveness and trade rules.
  • Anchors R&D programs with domestic competitiveness goals
  • Works with DOE to craft policy that is defensible within WTO

USTR

State

  • TPCC Role:
  • Develops strategy, working with all sides to gain approval for WTO action while being mindful of commercial consequences in other sectors.
  • Articulates global need to arrest global LCR trends
  • Works with TPCC on strategy
  • Helps develop strategy and delivers messages to local government officials

ITA

OPIC

  • TPCC Role:
  • Educate OPIC on AD/CVD ruling, informing future transactions.
  • When AD/CVD case is finalized, alerts other agencies so others can adjust accordingly
  • Maintains development bent, but not at expense of trade rules

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration

slide15

Thank You

International Trade Administration

U.S. Department of Commerce

Ryan Mulholland

Renewable Energy Trade Specialist

U.S. Department of Commerce

(202) 482-4693

Ryan.Mulholland@trade.gov

TPCC Officer Training, September 25, 2012

Manufacturing and Services – International Trade Administration