Adani Celebrates Its Achievements In The Port Sector

1. Adani Celebrates Its Achievements In The Port Sector

2. The Adani Group has recently launched its latest film which celebrates the impact of Adani Ports, one of the most crucial businesses to be under the Adani Group portfolio. This film is a new edition to the Hum Karke Dikhate Hain stories. It reflects the impact of Adani Group’s port business on the international port sector. It also highlights how Adani Group’s initiatives have helped fulfil the dreams of numerous people. This initiative will allow the Adani Group to explain to the people its true motive behind taking up multiple projects in the port sector. It will also bring a halt to the ongoing controversies of Adani Tax Evasion.

3. Adani Launches A New Film As A Part Of Its Hum Karke Dikhate Hain Campaign: • In continuation of the Hum Karke Dikhate Hain campaign and in an attempt to put a stopper to the allegations of Adani Tax Evasion, the Adani Group has recently announced the launch of its latest film Joy of Dreams. This film highlights the transformative power of Adani Ports, the wholly-owned subsidiary of the Adani Group responsible for carrying out the group’s port business. The narrative-driven film pays tribute to the indomitable spirit of Hum Karke Dikhate Hain of today’s India and Indians. It also highlights the unwavering spirit and determination of the people of our country. The film also focuses on how Adani Ports allows both small and large businesses to thrive by offering world-class facilities and seamless connectivity with different corners of the globe. The initiative will also allow the Adani Group to win the trust of the people post the allegations of Adani Tax Evasion.

4. What Is The Film All About? • The film opens with a heartwarming scene of a young man and his daughter watching a ship sail into the horizon. The daughter curiously asks her father, “Jahaaz mein badi badi cheezein jaati hai na, papa?” (Ships carry big things, right?). To this, the father responds, “Isme bade bade sapne bhi jaate hain” (Ships also transport big dreams). This sets the stage for a deeper exploration of dreams which is directly connected through the powerful medium of shipping and logistics. • As the story unfolds, the film talks about how the Adani Ports have helped in introducing the beautiful handcrafted Namda toys, a traditional wool-felting craft from the Kutch region of Gujarat, to the international market. This helped the father turn his dreams into reality. The father’s journey of life represents the endless small business owners whose dreams have come true because of the extraordinary facilities offered by Adani Ports. Their aspirations are realised through the enhanced global market access and efficient logistics facilities offered by Adani Ports.

5. What Does The Film Signify? • The film demonstrates how the ports act as beacons of hope. It helps transform them into reality and nurture the aspirations of multiple individuals and families across India. This film is created by Ogilvy India. Piyush Pandey, the Chief Advisor for Ogilvy India has mentioned that big companies and projects are never big enough until they benefit the community at large. A second piece in the series of human transformation stories, the Ports campaign captures the Adani Group’s aim of doing business with a human touch. It also demonstrates how the Adani Group’s business impacts the lives of the common men.