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Specification – Sample Optimization Campaign: Product Page CTA

Specification – Sample Optimization Campaign: Product Page CTA. 20 December, 2019. Campaign Page & Elements. Campaign Page: http://www.conversioninteriors.com/products-page/accessories/holiday-candles/?product_id=175. A.

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Specification – Sample Optimization Campaign: Product Page CTA

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  1. Specification – Sample Optimization Campaign: Product Page CTA 20 December, 2019

  2. Campaign Page & Elements Campaign Page: http://www.conversioninteriors.com/products-page/accessories/holiday-candles/?product_id=175 A The screenshot on the right shows the Element to be used for this test. The visible content is the ‘Default’ that will be used as a control for this test. A Ensure all possible variations of the test page URL's are included in Page masks.

  3. Which “Add to Cart” button prompts the most users to click? Which variant of the “Add to Cart” button results in the highest number of clicks? • Campaign Variants A • The content displayed as Default isused as the control during the test • Please do not make any changes to the content of the test page once the test spec has been agreed. • If changes are required please notify Maxymiser. • Rationale • The hope is that a redesign of the “Add to Cart” will prompt more users to click on it. • It is anticipated that a redesign of the “Add to Cart” will prompt more users to click on it.

  4. Campaign Action Primary Action: ‘Add2CartClick’: track clicks on the ‘Add to Cart’ button.

  5. Campaign Action Secondary Action: ‘Add2CartClick’: track clicks on the ‘Add to Cart’ button.

  6. Prepared by Maxymiser e: support@maxymiser.zendesk.com

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