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Why Choose APS?

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  1. Why Choose APS? Diarmuid Daltún, Head of SaaS and Integration, 1&1 Internet AG Ed Anuff, EVP & GM Movable Type, Six Apart Soeren von Varchmin, Vice President SaaS, Parallels

  2. Agenda • Introduction • Movable Type • 1 & 1 • Closing • QA

  3. APS Introduction • APS standard is a set of specifications that covers provisioning, management & and integration of cloud-based services and applications. • APS is an open standard, all specifications/docs are free • Key Benefits • Providers: Central Location for Valuable Apps to offer Customers • ISVs: Low cost of Entry to a Huge Distribution Channel

  4. Agenda • Introduction • Movable Type • 1 & 1 • Closing • QA

  5. Six Apart Ltd. Six Apart Ltd. GROW REVENUE WITH MOVABLE TYPE

  6. Movable Type: Flagship of the Six Apart Family

  7. The Movable Type Advantage • All-in-one solution • Scalable • Proven • Supported

  8. Movable Type: The Most Complete Solution

  9. The Entire SaaS Ecosystem Benefits with APS • Addresses previous challenges with hosting • Develops the small/medium business market • Enter new markets: small/medium businesses • Value-add service increases differentiation & revenue • APS allows easy integration with existing infrastructure SaaS Services SaaS Clients • Get a turnkey application experience • Access the latest version of Movable Type in a high quality environment

  10. Movable Type is APS Packaged & Ready For Hosting • Packages for both shared and virtual private server hosting • Ready to use with Parallels Plesk Panel and Parallels Automation SaaS Module • Tested and supported configurations • Designed for maximum price/performance scalability

  11. Capture New Revenue with Movable Type • Differentiate with a value-added service to grow revenue • Generate more revenue per user • Increase customer retention • Movable Type is ready for hosting • Packaged as APS, easily plugs into your existing infrastructure • Designed for maximum scalability • The Movable Type SaaS market is untapped • Six Apart doesn’t offer a SaaS version • Movable Type is a Top 10 APS download

  12. Thank You Ed Anuff EVP & GM, Movable Type eanuff@sixapart.com

  13. Agenda • Introduction • Movable Type • 1 & 1 • Closing • QA

  14. Diarmuid Daltún – Head of SaaS and Integration 1&1 Internet AG

  15. Product business with 5 strong brands Countries Brand Positioning / Product Target group DE, US Mail, messaging,communication Consumers DE The Germaninternet portal Consumers DE, UK, USA, FR, AT, ES and Intl. Information Management,Webhosting, Internet Access Discerning private users,SOHOs and SMEs DE Webhosting products as white label ISPs in Germany UK, US Webhosting products as white label ISPs in UK

  16. 1&1: Webhosting Facts and Figures Source: own calculations

  17. SaaS @ 1&1 Dedicated Resources: Product Managers Software Developers Quality Managers Business Development Contract Management System-Administration Support Since January 2007 dedicated Software as a Service Department in Hosting Division • ....we take SaaS seriously!

  18. Once upon a Time @ 1&1….. • Prior to APS at 1&1: • Open source software has always promised great results, but their installation and operation often required experienced skills. • Our customers (mostly non-technical users) would also benefit from such applications. • The Original Wish • To offer SaaS as VAS (Value Added Services) to our customers. (offer them hosted solutions to better leverage their web space in order to improve customer satisfaction ). • To shield non-technical users from the need to get involved with complicated installations and maintenance of the open source tools • Deliver the open source tools ready to install and to apply within a few clicks. • The Difficulty: • Constant effort required into adapting our platform to integrate the open source applications.

  19. Products live and die with their Integration Integration of Third-Party Applications into 1&1 Hosting Infrastructure App 1 App 2 App 1 Adapter Standard Hosting Platform Hosting Platform Typical Situation Ideal Situation

  20. APS enables SaaS because APS arrived as the solution to: easily integrate open source web building tools within the hosting environment. and take advantage of the opportunity. ISVs, sticking to the APS standard, can easily deploy their SaaS applications to a potentially large customer base Hosters can offer new products faster and more flexible, at the same time realizing significant leveraging effects due to the saving of integration costs Customers benefit from APS-conform applications as these offer a standardized method for deployment and update

  21. Implementing APS @ 1&1 • Development of the infrastructural system containing: • App Repository • Soap Machines • Hosting Machines • APS Controller • Establish APS related Internal Processes • Quality Assurance • Application Choice • Communication • Update and Support • Continuous Improvement

  22. APS @ 1&1

  23. APS @ 1&1: Click & Build • Advertisement/Statistics • Communication and Content Noah’sClassified phpMyVisites Xoops PostNuke • Organization and Sharing • Learning/Information WebCalendar Brim PHProjekt • Business and Management • Planned for early 2009 • Drupal • Movable Type Joomla Mantis

  24. Facts and Figures Facts and Figures * Germany: 88.400 Installations by Nov. 2008 ** USA: 20.372 Installations by Nov. 2008

  25. 1&1 considers APS key for SaaS • APS 1.0 - A Packaging Standard • Allows us to manage customer web-space applications throughout the entire product life-cycle • Makes Seamless Security and Regular Updates possible to multiple customer instances while preserving their data • APS 2.0 - An Integration Standard • APS2 – the next major version of APS targeted for Fall of 2009 •   APS Identity: single sign-on technology based on identity federation •   APS Embedding: technology to support embedding management UI into UI of control of the hosting provider •   APS Integration: technology to publish and discover resources •   APS License format: a standardized envelope format for delivering and managing application licenses

  26. Agenda • Introduction • Movable Type • 1 & 1 • Closing • QA

  27. Summary • Progress since end of 2007 • 19 Apps to over 200+…and Growing! • Just Published APS 1.1 Specification • Providers Supporting APS • What to expect this year • Expansion of Website for more News, New Catalog, Industry Synergy • APS Logo Program in March ’09: download logos and web collateral • More Apps, but keeping an eye on Quality Vendors

  28. Summary • Call To Action for Providers • Get Applications at APS Catalog and offer to your customers for sell-up and customer retention • Call To Action for ISVs • Get Your Applications packaged and Certified and take advantage of the Service Provider Channel www. APSstandard.org

  29. APS Standard “10 for 10” Giveaway Enter to Win an iPod! • Find the Top 10 APS Applications and Win! • 10 iPod Shuffles to 10 Providers or ISVs • Answers in “News” at www.APSstandard.org Get Entry Forms at APS Lounge ** Only one entry per person

  30. Agenda • Introduction • Movable Type • 1 & 1 • Closing • Q & A

  31. Q & A Questions? Ed Anuff; eanuff@sixapart.com Diarmuid Daltún; Diarmuid.Daltun@1und1.de Soeren von Varchmin; varchmin@parallels.com