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Keep Flying: Empowering South Africa Post-World Cup Depression

"After the World Cup ends, host nations often experience post-event depression. South Africans have felt particularly high during this event, leading to the possibility of a concerning low afterward. 'Keep Flying' proposes a 30-day nationwide initiative to redirect the nation's spirit beyond the Cup. By encouraging loved brands to engage all staff in wearing badges and flying flags, the campaign aims to sustain the enthusiasm and unity experienced during the tournament. Media support is crucial to amplify the message and ensure widespread participation. This open-source initiative aims to symbolize national pride and unity, reminding citizens of their potential. Downloadable resources are available on www.keepflying.co.za. Let's embrace the spirit of unity and positivity together!"

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Keep Flying: Empowering South Africa Post-World Cup Depression

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  1. An idea that matters

  2. So, the World Cup is over. Now what?

  3. 100% of Host Nations suffer post-event depression. Fact.

  4. As South Africans we’ve experienced an unprecedented high.Which means an even lower low.

  5. But maybe not.

  6. What if we gave people the permission to remain enthusiastic?

  7. Gave them something to celebrate beyond the World Cup?

  8. Something they’ve been celebrating all along.

  9. Us.

  10. Us.With our flags.

  11. Introducing

  12. For 30 More Days.

  13. How?

  14. We use 30 days to reflect and redirect the nation’s spirit.

  15. South Africa’s loved brands initiate a massive internal drive with all their staff members.How?- Order “Keep Flying” badges for all staff members to wear everyday for 30 days- Amend your email signature to include the “Keep Flying” logo- Don’t take down the flags you’ve put up on your buildings/cars/homes.

  16. South Africa’s loved brands introduce and endorse the idea publicly.How?- Fly the flag literally in all communication – new and existing.- Start initiatives unique to your brand- Leverage existing activations that tells the message (on all ads)

  17. South Africa’s media get behind the campaign and give it the exposure it needs to be felt.How?- Adapting mastheads to incorporate the logo- Continuity stings with the animated logo- News readers and anchors to wear the flag badge- Using unsold inventory to run ads

  18. The goal: “Keep flying” everywhere.

  19. The idea is open-source. Not owned by one brand.It belongs to everyone.

  20. The logo’s, email signatures are available as downloads on www.keepflying.co.za

  21. So, why are we doing this?

  22. Cos, the flag hasn’t actually been a symbol of our soccer enthusiasm.

  23. It’s been a symbol of our enthusiasm for ourselves.

  24. Of what we can accomplish.

  25. Of who we are.

  26. We fly the flag to remind us of us.

  27. And that with One Spirit, we can do anything.

  28. An idea that matters. A Draftfcb initiative

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