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Van Wilder 2- The Rise of Taj Film/Brand/Soundtrack Integration Marketing Plan Van Wilder 2 Soundtrack Artists Artists/Song (Label): The Skies of America/Shine (National Recorder) The Starlight Mints/Eyes Of The Night (Barsuk) Brandston/Who Are You Now? (The Militia Group)
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The Skies of America/Shine (National Recorder)
The Starlight Mints/Eyes Of The Night (Barsuk)
Brandston/Who Are You Now? (The Militia Group)
Rueben/I Could Have Been Someone Else (Xtra Mile Records)
Shannon Knoll/Shine (Sony BMG)- based in Australia (American Idol Winner)
Everclear/Hater (Eleven Seven Music)
Buckcherry/Crazy Bitch (Eleven Seven Music)
The Exies/Different Than You (Eleven Seven Music)
Punchline/Green Light (Fueled By Ramen)
The Alternate Routes/Aftermath
The Lashes/Pop Song (Columbia)
The Tossers/Buckets of Beer (Victory Records)
The Ordinary Boy/Boys Will Be Boys (Warner)
Hanson/Song TBD (3CG Records)
Jonny Lives!/Get Steady (Eleven Seven Music)
Phase II begins…
Artist/Label: Soundtrack Asset Integration:
Major New Media Website Campaign Partners
Major Television TV Targets:
National Publication Targets:
Local Publication Targets:
College Newspaper Targets:
Radio Station Partners:
Radio Promotions (all promotions will cross market Van Wilder 2 Film/Brand):
Radio Impression Index: Based upon promotions, star lounges, tour mkt, & artist spins
Description: A national promotion involving local radio stations, television stations and print outlets in top 30 markets. One winner will be chosen in each market to attend the Van Wilder II premiere. Winner will act as local correspondent and report back to local radio station (live) what occurred during the premiere.
Everclear & Jonny Lives! College Tour (Sept. 24-Oct. 20)
Van Wilder 2 “Teaser” Campaign
Objective:To create a buzz about upcoming Van Wilder II film/soundtrack.
Major Market Van Wilder 2 Tour Launch in Jan. of 2007 (Phase 2)
Objective: Leverage Van Wilder 2 tour to get exposure for DVD through all media channels (I.e. radio, national media, new media, tour marketing materials, etc)
Tour Markets: Atlanta Detroit Chicago
Cleveland Indianapolis Cincinnati
Dallas Los Angeles Kansas City
Denver Seattle San Francisco
New York Boston Philadelphia
Washington, D.C. Hartford Charlotte
2007 Van Wilder 2 Music Tour:
The Van Wilder 2 Music Tour will be heavily supported by an aggressive, national publicity & marketing campaign targeted to print and electronic media on the national and local level. The campaign includes, but not limited too:
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