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Promoting Long-Acting and Permanent Methods of Contraception: Understanding and Addressing Client Concerns. Cindi R. Cisek, Demand Creation Adviser, Meridian Group International, Inc. 8 Different LAPM Communication Campaigns. Ghana: Vasectomy Honduras: VasectomyBangladesh: Vasectomy

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Promoting Long-Acting and Permanent Methods of Contraception: Understanding and Addressing Client Concerns

Cindi R. Cisek,Demand Creation Adviser, Meridian Group International, Inc.

8 different lapm communication campaigns
8 Different LAPM Communication Campaigns
  • Ghana: Vasectomy
  • Honduras: VasectomyBangladesh: Vasectomy
  • Kenya: IUD
  • Azerbaijan: Reversible FP Methods
  • Guinea: IUD
  • Uganda: IUD
  • Ethiopia: IUD
  • Tanzania: Multiple methods

Ghana: Vasectomy

Honduras: Vasectomy

Bangladesh: Vasectomy

Kenya: IUD

Azerbaijan: Reversible FP Methods

Guinea: IUD

Uganda: IUD

Ethiopia: IUD

Tanzania: Multiple methods

acquire kenya assessing the impact for iuds
ACQUIRE Kenya: Assessing the Impact for IUDs
  • Kisii District: “Now you know the Truth” campaign integrated mass media &

community outreach

    • National and local radio for 6 months
    • Poster and leaflets
    • Experiential marketing
    • 75 Peer Educators
    • 375 CBD Agents
acquire kenya higher acceptance upon message exposure
ACQUIRE Kenya: Higher Acceptance upon Message Exposure

Consideration for getting IUD in future

People exposed to IUD message vs. those not exposed

  • 1/3 of women & men who saw IUD messages reported they would consider getting an IUD in the future
  • Women who did not see messages were 1/2 as likely to report considering the IUD vs. those who did

Data indicates that messages and communication made

impact on consideration

acquire kenya the impact of communication 361 increase in 2006 vs previous year
ACQUIRE Kenya: The Impact of Communication 361% increase in 2006 vs. previous year

Communication Activities Start Launches

(July 06)

Radio Campaign Finishes (December 06)

Note: Q1 07 & Q2 07 are compensation radio spots that did not air as originally scheduled

acquire ghana assessing the impact for vasectomy
ACQUIRE Ghana: Assessing the Impact for Vasectomy
  • Accra and Kumasi Districts: “Permanent Smile” campaign integrates mass media (radio) and community outreach
    • National and local TV and radio for 5 months
    • Poster and leaflets
    • Telephone hotline
    • Nurses in the community
    • NSV Champions
ghana knowledge and attitudes shift after multiple exposures
Ghana: Knowledge and Attitudes Shift After Multiple Exposures

Knowledge and attitudes toward vasectomy among men

Correct knowledge

Positive attitudes

Negative attitudes