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Maximizing Web Analytics: Tools & Strategies for Campus Success

Discover powerful web metrics tools used by Buffalo State College for site traffic analysis, webmaster mail, surveys, search keywords, usability studies, and focus groups. Learn how to leverage insights to enhance campus engagement and performance.

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Maximizing Web Analytics: Tools & Strategies for Campus Success

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  1. Buffalo State College’s Web Metrics Toolbox Melissa Meehanmeehanme@buffalostate.eduSUNY/CUAD Annual ConferenceJune 2004

  2. So Many Tools, So Little Time • Site traffic analysis • Webmaster mail • Surveys • Search keywords • Usability studies • Focus groups

  3. "Action may not always bring happiness; but there is no happiness without action."- Benjamin Disraeli

  4. Site Traffic Analysis • Urchin • Aggregate clickpaths, referrers, user sessions, entry/exit pages, etc. • Reports available to campus Unique URLs: powerful benchmarking tool (www.buffalostate.edu/summer)

  5. Webmaster Mail • Oracle • Grouped by audience • Cross-referenced by message content Provides bird’s-eye view of campus at any given time

  6. Surveys • Zoomerang • Web-based; open to any user • Reminds campus that we’re here to help • Sample results Easy, easy way to collect quantifiable data

  7. Search Keywords • Ultraseek • Weekly “Top 30” • Monthly “Top 5” • Summer search results Able to create content calendar based on cyclical requests

  8. Usability Studies • Hands-on • Thorough, but quick • Developed to gauge the student experience Findings usually confirm existing data

  9. Focus Groups • Partnering with faculty moderators • Sessions for faculty/staff and current students Less rigid instrument allows for “ahas”

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