Hot ingredients in the sleep-relief market

1. Stress is an inevitable natural response to the tension of the human body and the human brain. In many cases, stress can interfere with healthy sleep patterns. For example, stress can make it difficult to fall asleep, worsen sleep quality, and shorten sleep time. In addition, sleep problems are also related to anxiety, depression, and stress. https://eu.echemi.com/ https://eu.echemi.com/ Relevant data shows that nearly 30% of adults and 20%-30% of children (all ages 0-18 years) worldwide are affected by sleep disorders, such as difficulty falling asleep, difficulty falling asleep after waking up at night, and poor sleep quality. Common problems. Persistent insomnia can have a negative impact on health, leading to an increased risk of depression and high blood pressure, and it can also reduce the quality of life (fatigue, emotional fragility, lack of energy, bad mood, etc.). The rapid growth of anti-stress sleep aid products In the "Tmall Medical Center Health Trend White Paper" released by Ali Health and CBNData, sports nutrition and gastrointestinal nutrition still dominate the nutrition and health categories in my country, but sleep-improving products are developing rapidly. In my country's sleep products, melatonin is still the dominant factor, followed by calcium and magnesium, Hypericum perforatum (St. John's wort extract) and hops (yeast flower, hops). Western and Asian consumers are also seeking more and more pressure relief products to cope with sleep and stress problems. According to the latest data from SPINS, sales of stress management supplements, including emotional support and sleep products, in mass channels and natural channels approached US$400 million from January to July 2020, compared to the same period in 2019 Only 294 million US dollars, equivalent to 35.7% growth. According to data provided by SPINS, most of the growth is in sleep products. From January to July 2020, sales of such products increased by 43% year-on-year to 48.6 million US dollars. So far, melatonin is still the most important sleep function component. Sales of mood-improving products in the first seven months of 2020 also increased by 9.6% year-on-year. SPINS defines this category of products as support products for anxiety, depression, stress and/or mood or stress. Compared with the same period in 2019, sales of such products in March increased by 32%, as consumers scrambled to stock up on these products. The market data of SPINS has also been verified by many manufacturers and brands. Andrew Laudato, chief operating officer of Vitamin Shoppe, said that sleep and stress products, like immune, basic health and sports nutrition products, have been the main products for sales growth in recent months. Adapting to the original herbal medicine becomes the innovation point of the product

2. Based on consumers’ perceptions of health and the increase in daily mental stress, SPINS listed the adaptogen herb innovation as the top ten trend of the year in 2018. After two years of development, it focused on plant raw materials with the concept of “adaptogen”. In the past two years, I have continued to circle fans. Adaptogens have emerged in a variety of food, beverages, and dietary supplement innovative products. Herbs and ingredients with adaptive effects are also an important part of folk medicine. This virtually adds a health aura to them, attracting Consumers in need of natural health products. It is expected that in the next few years, adaption innovation will continue, especially in the field of food and beverage, many brands have joined the development strategy of adaption innovation. Dan Richard, NOW's current vice president of global sales and marketing, said that consumer demand for some of the company's adaptive products and emotional support products has increased. Overall, sales of adaptogens have almost doubled from last year. At present, based on the increasing interest of consumers in adaptogenic herbal medicines, a large number of scientific researches are focusing on "adaptogen" product categories, with data proof to promote the market growth of such raw materials and products. With the emergence of more and more researches, adapting original herbal medicines are becoming a trend in the development of health products with the aid of traditional folk application history and modern

3. scientific research data. Ashwagandha, the group pet in the adaptogen Regarding the supply of raw materials, there is no doubt that Sabinza’s data shows that the number of adaptogenic herbs is increasing. Modern life is full of pressure, but now it seems that everyone’ s pressure has reached unprecedented heights. Stress can make people uncomfortable and destroy immune function. More and more consumers are using adaptive herbs to cope with and maintain their health. The most popular in the series of adaptogenic herbs is Withania somnifera, which is an Ayurvedic herb that has gained traction in the mainstream US market in recent years due to its health benefits. This herb has been used for emotional support and treatment of anxiety since ancient times. It has anti-anxiety activity, can relieve stress and anxiety, is an immunomodulator, helps relieve mood swings. The sales of Ayurvedic herbs are experiencing rapid growth, and this high-growth demand will cause some "chaos". When the sales of a herbal medicine increase rapidly, it is more prone to adulteration. Currently, Sabinesa has launched 2.5% USP Ashwagandha root extract to ensure compliance with the requirements of the United States Pharmacopeia-National Formulary (USP-NF). At the same time, Alkemist Labs has tested the ingredient to confirm that it meets the requirements of the United States Pharmacopoeia. Monograph. According to data from market research company SPINS, Ashwagandha's natural channel sales in the United States increased by 8.7% in 2019, with market sales reaching 13.3 million US dollars. According to Innova Market Insights data, from 2013 to 2017, the annual growth rate of new products with Ashwagandha extract added to newly launched products globally exceeded 18%. Rhodiola, an adaptogen from a fighting nation Rhodiola rosea can be traced back to Russia in the 1960s. The initial interest in it was to support emotions and sexual desire. It has only recently emerged as a potential adaptogen. American Gaia herbs launched this herbal supplement based on Rhodiola. Its main health claim is stress support. A 2017 pilot study, an uncontrolled, open-ended multicenter clinical trial, measured the stress effects of 100 long-term fatigue male and female subjects taking rhodiola supplements. Participants consumed 200 mg of Rhodiola extract Rosalin daily for 8 weeks. At baseline and after 1, 4, and 8 weeks, the researchers assessed the emotions of all participants, including Multidimensional Fatigue Scale 20, Beck Depression Scale II, Recent Perceived Stress Questionnaire, and other measures. After 8 weeks, participants said that their mood and energy had improved, and their stress had also decreased.

4. Although this preliminary study lacks a control group, it paves the way for future studies and confirms the safety and tolerability of Rhodiola. This adaptogen is still in a marginal state, but its good results in preliminary research lay the foundation for its market awareness. Ocimum tenuiflorum, an unknown adaptogen Ocimum tenuiflorum is a lesser-known adaptogen herb. It is a member of the mint family and is commonly used in Indian traditional medicine as a traditional herb. In Ayurveda, ocimum tenuiflorum is classified as "Lasayan", which means to extend life. This herb is also considered a rejuvenating agent, mood enhancing and anti-aging remedy. Multiple studies have found that basil helps fight anxiety, depression and stress, and effectively regulates cortisol levels. A 2017 literature review examined 24 clinical trials involving 1111 participants between the ages of 10 and 80. The duration of the trial review ranged from 2 weeks to 13 weeks, and the dose ranged from 300 mg once a day to 14 grams once a day. Of the 24 studies, 8 used a placebo. A literature review found that basil significantly reduced symptoms of stress in two studies. Three other studies report that long-term high-dose basil can significantly reduce stress and anxiety. As more and more consumers look for supplements that can relieve sleep, sleep aids will become one of the fastest growing dietary supplement categories in the next few years. Based on the clinical trial research of adaptogenic raw materials, brand owners can promote the rapid growth of anti-stress sleep aid products by promoting adaptogenic products, and further lead the growth of the health product industry.