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Turning Data into Intelligence and Harnessing Social Marketing. House-keeping arrangements. PLEASE – turn off your phone Fire Alarms Smoking Toilets Tea breaks Lunch Workshops. Alcohol Strategies. Criticism of 2004 strategy Lacked a target Lack of a focus for the NHS

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house keeping arrangements
House-keeping arrangements
  • PLEASE – turn off your phone
  • Fire Alarms
  • Smoking
  • Toilets
  • Tea breaks
  • Lunch
  • Workshops
alcohol strategies
Alcohol Strategies
  • Criticism of 2004 strategy
    • Lacked a target
    • Lack of a focus for the NHS
    • No clear outcomes to reduce health harm
  • 2007 strategy
    • A clear focus on those most at risk
    • Aim to reduce harm
  • Public Service Agreement (PSA 25)
    • To reduce alcohol related harm
    • Measured by reducing the rate of alcohol-related hospital admissions
why hospital admissions
Why Hospital Admissions?
  • Alternatives
    • Numbers in treatment
    • Numbers given IBA
  • NWPHO work demonstrated that alcohol is responsible for a wide range of conditions
    • Alcohol contributes to 48 conditions
      • 13 conditions are wholly attributable to alcohol consumption
      • 35 conditions are partially attributable to alcohol consumption
why hospital admissions1
Why Hospital Admissions?
  • Alcohol harm is
    • Not restricted to Dependent drinkers
    • Much harm happens in Higher-Risk drinkers
  • Meets the Treasure rules
    • Outcome focus
    • Robust data collection
    • At least a 5-year baseline
  • Responsive to interventions
high impact changes
High Impact Changes
  • Work in partnership
  • Develop activities to control alcohol misuse
  • Influence change through advocacy
  • Improve the effectiveness and capacity of specialist treatment
  • Appoint an Alcohol Health Worker
  • IBA - Provide more help to encourage people to drink less
  • Amplify national social marketing priorities


our aspiration
Our aspiration
  • To reduce alcohol harm
    • Measure by slowing the ever rising rate of alcohol-related hospital admissions
  • See the NHS play its part
    • Focus on the interventions and treatment that will have the greatest impact
    • Setting and working towards local targets
  • Recognise that the NHS can not do it all
    • Price & promotion
    • Legislation
    • Other Government departments
story so far
Story so far
  • Commitment to reduce the increasing rise in alcohol-related hospital admissions
    • 67 Local Authorities
      • Local Area Agreements (LAA - NIS 39 )
    • 92 PCTs
      • NHS Operating Framework (Vital Signs - VSC 26)

National Alcohol Improvement Programme

Alcohol Interventions Improvement Centre

Learning Centre

Collects, co-ordinates and disseminates learning and good practice. Tools: SIPS toolkits, HuBCAPP, e-learning resource

Enabling change

Priority support to Early Implementation PCTs.

Tools: Learning sets, collaboratives, etc


Planned delivery on RA-RHAs

Start delivering RA-RHAs

Receive priority support from AIIC

Implement High Impact Changes


Early Implementation PCTs

PCTs (Unplanned) delivery on targets through implementation of elements of the high impact actions




Support Influence

Review Support

Priority access



Supports 18 struggling PCTs P.A.

Strategic reports & follow-up visits

Regional co-ordinators (DH/SHA)

Responsibility to ensure delivery of targets


DH branded


DH Policy Team

Role: Work with outside bodies to facilitate frontline delivery. Develop policy, Develop Guidance, Commission, co-ordinate and contract manage support projects and channel expertise

Social Marketing Insight, evidence, products and interventions


Provide local data on need and key evidence

Trailblazers (SIPS), ANARP

Effectiveness review, HES data, etc