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Design Thinking Bill Park; Dr. Byron Bissell, & Ben Garland

Design Thinking Bill Park; Dr. Byron Bissell, & Ben Garland. MPowerU. Design Thinking For The Collision Repairer. EMPATHY. OPTIMISTIC. TWEAKER. COLLABORATOR. THEY GET CYCLES. Design Thinking For The Collision Businessperson. What Is Design Thinking?.

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Design Thinking Bill Park; Dr. Byron Bissell, & Ben Garland

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  1. Design ThinkingBill Park; Dr. Byron Bissell, & Ben Garland MPowerU

  2. Design Thinking For The Collision Repairer

  3. EMPATHY

  4. OPTIMISTIC

  5. TWEAKER

  6. COLLABORATOR

  7. THEY GET CYCLES

  8. Design Thinking For The Collision Businessperson

  9. What Is Design Thinking? A structured thinking method for creating a design of your business model that provides a practical, but creative business model that will enable your business to achieve your long-term wealth creation goals.

  10. Why Design Thinking? You know what I am? I’m a dog chasing cars, I wouldn’t know what to do with one if I caught it! You know, I just DO things.

  11. No Design Thinking With Design Thinking Note the Blindfold

  12. Why Design a New Business Model? If your business is not on track to achieve your long-term wealth creation goals, then maybe you need a new business model. Why are you still driving this, when to achieve your business/long-term wealth creation goals you need to be driving this?

  13. Assuming You Want or Need a New Business Model Where Do You Start? Step 1: Create a Long-Term Business Wealth Creation Timeline x$ x$ Golden Years 65 Age 25 50 30 40

  14. Step 2: Formulate a Business Vision What do you want your business to become by the time you retire?

  15. Visioning Step 7: Give your vision a title. Step 1: Get your head out of the office. Step 6: Make a personal commitment to your vision Step 2: Set a target year. Step 3: Construct a mental image. Step 5: Make modifications of vision. Step 4: Engage critical thinking.

  16. The Methodology of Design Thinking Consists of 5 Tasks This is what makes it a structured process for creating a design of your business model Define Empathize Ideate Prototype Test

  17. First Task: Define Establish Clarity of Your Concepts “the beginning of wisdom is to call things by their right names” Chinese Proverb

  18. Task 2: Empathy Customer Desired Purchase Experience Strategic Initiatives and Tactical Actions of Competition Customer Desired Service Experience Projected Industry Conditions Empathize

  19. Ideate In the context of your Business Vision, use deductive and inductive reasoning to analyze the information your gathered in the Define task, use your business intuition, propelled by creativity, generate business model hypothesis (ideas). Do Not Fear That Which Has Not Been Thought of Before Think Out of the Box

  20. Task: Prototype Your Business Plan The basic reason to write a business plan.

  21. A Major Component Your Business Model Design Is Your Organization System Management Marketing Fuel You have to have the right organizational system for your prototype. Finance Production

  22. Task 5: Test It is time to take her up to see how she flies.

  23. If It Flies: Stomp On It and Go

  24. Never Forget You Have To Have The Right People and The Right Work EnvironmentThat Will Enable Your Business Model To Operate At The Highest Level of Effectiveness and Efficiency Possible. Now, Ben is going to talk with you about designing your work environment that will enable your employees to choose work behaviors consistent with achieving your business goals.

  25. Applying design thinking to protect and enhance our greatest asset.

  26. Defining Our Greatest Asset • Quick Activity: • I’m going to ask a question and the members of the audience MUST shout out their answers based on the first response that comes to mind. • Question: When your customers leave your shop, what is the number one positive thing they remember?

  27. The Application Of Design Thinking • We can apply the five step process of design thinking to any aspect of our business/lives including our employee care model: • Define • Empathize • Ideate • Prototype • Test • Employee Care Model: The model that we create that defines how we care for our people

  28. What Makes Up The Employee Care Model? • Start viewing the things most shop owners hate to think about as the pieces to your design thinking puzzle: Competitive compensation plans Workers Compensation Workers Compensation Employee Health Plans Employee Retirement Plans Supplemental Benefits

  29. Paradigm Shift: A Case Study Shop: Collision Experts, Inc. Annual Workers Comp. Premium: $175,000 Experience Modification: 1.6 (OUCH!) So what if this employer stopped viewing workers compensation as a commodity to be ignored and started viewing it as an asset; a part of its employee care model, improved through design thinking, in an effort to inspire positive change and increased profitability? What If I told you they already did…lets take a look…

  30. Paradigm Shift: A Case StudyWorkers Compensation; A Closer look They recognized workers Compensation is not a commodity! • Claims do not cost the same to everyone • Claims do not have to be litigated • Claims costs impact experience modifications • Experience mods are affected by competitors • How we treat our injured employees creates a culture • Getting workers back to work faster saves us money

  31. Paradigm Shift: A Case Study • Define • Empathize • Ideate • Prototype • Test Shop: Collision Experts, Inc. Number of Employees: 117 When the company looked at workers comp as an asset and applied the five steps of design thinking in an effort to get more for their premium $$ they achieved the shift: • Note: • This shift cost the employer no extra $ to achieve • This shift made the employees feel more confident in their employer • This shift boosted retention and ability to recruit

  32. Paradigm Shift: A Case Study • The Usual Approach to Workers Compensation: • Annoyance • Aggravation • Hands-off • Pass-off • Short term decision making • Off-desk ASAP! • The Design Thinking Approach: • Excitement • Hands-on • Long term decision making • Enthusiasm for employee care • Accident prevention • Accident investigation • Claims management • Keep at work programs • Return to work programs • On going annual attention

  33. Paradigm Shift: Cost/Benefit Analysis • Benefits • Long term premium reduction (10-50%) • Protected/safe workforce • Satisfied workforce • More productive workforce • Reduced lost time • Increased retention • Improved recruitment • Reduced intangible costs • Costs • Your annual premium • Time • Focus

  34. Embracing the Importance Of People • Statistically, the most common answer is OUR PEOPLE. • We can all recognize that our people, unlike most assets, are something our shops simply can’t function without. They are more valuable to us than gold, or at least they should be.

  35. A comparison Of Value Paint Booth vs. • We consider our paint booths a major asset • What do we do to make sure this asset is protected and never out of working order: • Insurance • Replacement parts • Service plans • Repair plans • Back-up plans • The Painter • We have agreed that our employees are our greatest asset. • What do we do to make sure this asset is protected and never out of working order: • Workers compensation… • Employee benefits??? • …….???

  36. So Why The Disconnect? Why aren’t we allocating and investing more of our resources into what we know is most important?

  37. A Typical Shop’s Resource Flow Chart What is left for what is most important?

  38. Lets Apply Design Thinking To Change Our Resources Allocation If we start investing more into our employees, they will invest more into our business meaning that we need fewer capital resources to accomplish more! So where does design thinking come in? It comes in when we start designing a better employee care model that shows our people that we recognize just how important they are.

  39. My Challenge To You: Make The Shift • Recognize (if you haven’t already) the importance of your employee care model. • Use design thinking to improve you employee care model. • Embrace the financial and non-financial benefits of being an employee-oriented employer.

  40. Thank you for your time today! • At this time we will take a moment to answer any questions from the audience for any of our presenters. We hope you enjoy the remainder of the SEMA show and that you gained both excitement and applicable ideas to help you grow and improve your business! Mpoweru www.mpoweru.co www.youtube.com/mpoweru 480-331-6221 Your opinion is critically important to us; please remember to take a moment to complete and turn in your feedback forms so we can continue to and improve and refine our content

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