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What Does the Hybris-SAP CX Rebrand Mean for SAP Hybris Consultants

What Does the Hybris-SAP CX Rebrand Mean for SAP Hybris Consultants<br>As the SAP Brim Solutions community simmers down from #SapphireNow, some surprising revelations remain at the forefront of conversations, posts, and blogs. For more visit us: https://www.aciinfotech.com/services/sap-brim

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What Does the Hybris-SAP CX Rebrand Mean for SAP Hybris Consultants

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  1. WHAT DOES THE HYBRIS- SAP CX REBRAND MEAN FOR SAP HYBRIS CONSULTANTS AstheSAP Brim Solutionscommunitysimmersdownfrom #SapphireNow, somesurprisingrevelationsremainatthe forefrontofconversations, posts, andblogs. Tomany, SAP’s decisiontofullybringHybrisintotheSAPfamilyfoldwitha rebrandtoSAPCustomerExperience (nestledintothelarger C/4HANASuite) wasunexpected. Therebrandbroughtout strongemotionsand, forthemostpart, muchconfusion amongSAPHybrisconsultants. WhatdoestheSAPHybrisrebrandtoSAPCustomer Experience (CX) meanforSAPHybrisfreelancersand consultants? OurdedicatedSAPHybrisrecruitmentteam conductedashortsurveyontheinitialreactionsand feedbackfromconsultantsworkinginHybriscompetencies andfoundthefollowinginitialreactions. Itdoesn’tcomeasabigsurprisethatarebrandofthissize lacksanoverwhelminglypositiveresponse. Withsomuch uncertaintyasofyetonwhatthiswillmeanfortheday-to- dayandfuturecareersofSAPHybrisconsultantsmanyeither feelneutral, havereservedjudgmentorexpressedsome concern. ThesenumberswilllikelyshiftasSAPclarifiesthe salesstrategyfortheC4/HANAsuite.

  2. Weaskedthesesameconsultantsif (andhow) theythoughttherebrandmight impacttheirrolesconsideringbothpotentialnegativesandpositives. Wefound thefollowingtrendsinresponses: problematicname, generalconfusion, move awayfrome-commerce, successfulintegration, morediverseplatform, and increasedopportunity. Change to Customer Experience (CX) is problematic ThefirstandmostobviouselementoftherebrandtomanySAPHybris consultantswasthechangeinthename. Hybriswasawell-knownbrand namethatisnowbeingchangedtoSAPCustomerExperience. Somesee SAPCXastoobroad (aswellaslackingthecreativitythatHybrishad), but manycomplaintsgobeyondthenameitself. ThechangetoSAPCXhasa numberofimplicationsforcertifications, jobhuntsandultimatelyloyalty. Graphic Designer

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