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Benchmarking for GU10 lamps. Ledison versus Osram & Philips. Two types of GU10 lamps. Philips calls the GU10 short a GU10 Perfect fit Osram calls all GU10’s Par16 lamps Ledison calls the long GU10’s Par16 and the short version MR16-GU10

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benchmarking for gu10 lamps

Benchmarking for GU10 lamps

Ledison versus

Osram & Philips

two types of gu10 lamps
Two types of GU10 lamps
  • Philips calls the GU10 short a GU10 Perfect fit
  • Osram calls all GU10’s Par16 lamps
  • Ledison calls the long GU10’s Par16 and the short version MR16-GU10
  • Sylvania calls the short GU10’s “ES50” (extra short 50mm) and the long GU10’s “Par16”
  • Short lamps have to be compared with short lamps and long lamps with long lamps
  • It is much easier to build long GU10’s /Par16’s since the heatsinks are much larger and can dissipate more heat
  • The driver can also be less sophisticated as it has a lot more space
  • It is the ultimate goal of Philips and Osram to eliminate the long GU10 lamps (par16) but in the absence of suitable short GU10 they keep on selling the old lamps
best short gu10 lamps per brand
Best short GU10 lamps per brand

Philips

6W GU10

Perfect fit

Dimmable

Single focus

320 Lumen

Ledison

7.5W MR16 GU10

Ultra-Dimmable

Single focus diamondcut optics

450 Lumen

Sylvania

7.5W Par16 short

Limited Dimmable

Multi focus

350 Lumen Dimmable

430 Lumen non-dim

Osram

5.2W Par16 short

Dimmable

Multi focus

310 Lumen

best long gu10 lamps per brand
Best long GU10 lamps per brand

Philips 8W

Dimmable

440 Lumen

Multi focus

55lm/w

Osram 10W

Dimmable

450 Lumen

Multi focus

45lm/W

Ledison 8W

Dimmable

400 Lumen

Multi focus

50lm/W

comparable options
Comparable options
  • To compete with Philips and Osram on the short GU10 ; customer can buy the following lamp

6.5W

350 Lumen

Ultra Dimmable

Single Focus Optics

25D and 40D

USP versus competition;

better output, better efficacy, better dimming, better price, single focus

real value lies in retrofit size ledison out performs competition on all features
Real Value lies in retrofit sizeLedison out performs competition on all features !

Best Philips, Osram, Sylvania & Ledison lamp – comparison;

Osram 10W

Non-perfect fit

Dimmable

Multi focus

450 Lumen

45lm/W

Philips 8W *

Non-perfect fit

Dimmable

Multi focus

440 Lumen

55lm/W

Sylvania 7.5W

Perfect fit

Ltd Dimmable

Multi focus

430 Lumen

57lm/W

Ledison 7.5W

Perfect fit

Ultra Dimmable

Single focus

450 Lumen

60lm/W

trends for gu10 lamps
Trends for GU10 lamps
  • GU10 lamps are preferably “perfect fit”, long lamps (Par16) do not fit in 30% of the fixtures with GU10 base
  • All LED reflector lamps are preferably single focus if possible with a “halogen-look-alike” optical lens
  • All GU10 lamps preferably dim from 100-0%
  • All GU10 lamps preferably work on both leading- and trailing edge dimmer types
why are ledison gu10 lamps better than the competitors lamps at all levels
Why are Ledison GU10 lamps better than the competitors lamps at all levels?
  • Ledison GU10 lamps are “perfect fit” sized yet they come with output levels of the long GU10 lamps of Philips and Osram
  • GU10 lamps are single focus and come with a highly desired “halogen-look-alike” optical lens. The best GU10’s of Osram, Philips & Sylvania all come with multi LED , multi focus optics
  • Ledison GU10 lamps dim from 100-0%
  • Ledison GU10 lamps work on both leading- and trailing edge dimmer types whereas Philips, Osram and Sylvania lamps do not work well on both types. On many dimmers they flicker.
conclusion
Conclusion

Ledison has the perfect fit short form GU10 lamps that out-perform all specifications of short form lamps of the competition

Ledison does not need to promote long Par16’s as their short form lamps are matching the performance levels of the Par16 long lamps of the competition

Customer has two options;

  • Sell a much better lamp than the competition
  • Sell a comparable lamp as the competition but at a better price point