Social Media Integration in State Emergency Management

1. Social MediaAnd State Government (they can co-exist, really!)

2. Social Media in an Emergency

3. “In an emergency, you must treat information as a commodity as important as the more traditional and tangible commodities like food, water, and shelter.” • -Jane Holl Lute, Deputy Secretary, Homeland Security (Lesperance, et. al, 2010:3)

5. When creating your message… • 90% of people trust word of mouth • National Weather Service: no one reacts to the first warning • Emphasize a person’s “ability to recover”

6. The Derecho

7. FEMA is sending generators!

8. Where can I get my generator?

9. These are BIG generators

10. Don’t Forget Your Roots

12. Getting Your Toes Wet Setting up Social Media

14. The Rules of Social Media • The rules are set by the platform • Everyone/no one is a social media expert • “The click is the bonus.” • -Adam Connor, Associate Manager of Public Policy for Facebook • Google: Adam Connor from Facebook gives 10 tips for using Facebook for government

15. Social Media in Government • Establish Policies & Guidelines • For the Public • For Employees • Set Up Sites • Fan Pages • Who To Follow/Like • Trusted Sources • Stakeholders

16. How to Develop a Policy

17. Social Media Policies • Who is your target audience? • Who are your administrators? • Who are your users? • Do you allow employees to access?

18. How to Develop a Policy • Beg • Borrow • Steal (with permission, of course)

19. Social Media The Ohio Department of Health

20. Facebook

21. ODH Facebook Page • Established during H1N1. ODH was the pilot for state agencies. • Was a one-way street of communication. • Now a tool for engaging and listening to the general public, local health departments, employees and stakeholders.

26. Program Pages Grant Projects: • Ohio Healthy Beaches • Get Vaccinated, Ohio

27. Managing Program Pages • Programs must apply for the page • They identify an administrator, and allow me as an administrator • At least three posts per week, no more than an average of one per day • Post approval

28. Who to Like • Other ODH pages • Other government agencies • Local Health Departments • Trusted sources of public health information (CDC)

29. Facebook Groups • Communicate information to stakeholders • Information would not benefit the public • Public: Everyone can see the group, find it in a search and make posts • Closed: Everyone can see the group, but only members can see and make posts • Secret: Only members can see the group/posts and make posts

30. Twitter

31. Emergency Communication • Stakeholder Engagement

34. Dangerous Waters • Your content is clean…. But don’t forget about what else is out there! • When you click ‘share’ un-click the box that says ‘show suggested videos.’

35. Your Biggest Fansor Your Biggest Concerns? Employee Usage

37. Tessie.Pollock@odh.ohio.gov 614-644-8562