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  1. HP ProLiante-Series and p-Series Defined September, 2013

  2. Innovating to maximize performance and uptime with superior ROI 5 monthsTo return on investment 30 daysMore for innovation ~DoubleData center capacity/watt HP ProLiant Servers

  3. HP ProLiant: Built-in intelligence and automation Servers so intelligent that they virtually take care of themselves HP Smart Update HP Smart Storage Give every system administrator back 1 month a year to focus on innovation 3X faster system updates resulting in 93% less downtime 9X faster SSD performance for applications HP Discovery Services HP Insight Online 66% faster time to resolution with 1stcloud-based support Reclaim 70% more compute per watt

  4. The next generation ProLiant DL/ML Portfolio Defining the ‘new’ value of rack and tower HP ProLiant servers 900 & 500 Series Scale-up servers for your most demanding, compute-intensive workloads 300p Series THE datacenter standard with leading performance and versatility 300e Series Redefining essential and easy-to-use computing MicroServer Ideal first server with essential features for small business

  5. Conveying the value of p-Series vs. e-Series Built on ProActive Insight Architecture e-Series (essential) p-Series (performance) Redefining essential and easy-to-use computing THE datacenter standard with leading performance and versatility • Right-Sized I/O Bandwidth and memory • Essential Storage Performance • 1Gb Embedded Ethernet • Gold Level 92% Power Efficiency • Industry Leading Mgmt with Insight Control3 • Key Serviceability features • Standard Warranty offering • Top Performance with 2x I/O and memory • Leading Storage Performance • Most FlexibleintegratedNetworkingoptions • Best Power Management and 94% Efficiency1 • Industry Leading Mgmt with Insight Control2 • Enhanced User Experience and Serviceability • Premium Warranty offering 1Intelligent Power Discovery Built-in 2Bundled on all Performance models3Insight Control is available on the e-Series 2P rack performance server models only

  6. HP ProLiant 300pSeries Delivering new levels of performance and user experience for HP ProLiant servers DL380p THE no compromise datacenter standard DL385p Performance and flexibility that mean business DL360p Performance driven compute and storage density ML350p Best-in-class performance with maximum expandability for tower or rack

  7. Communicating the 300p-Series value Comprehensive ProLiant innovation, focused on Total Cost of Ownership • Target Customer • Businesses that value: • Servers designed for performance and capacity • Manageability that simplifies the datacenter • A premium ownership experience and a comprehensive feature set • Businesses running previous generation ProLiant 300 Series • Key Selling Points • Performance and versatility • Industry leading management with iLO ME and Insight Control • Design optimized for power and cooling efficiency • Competitive Advantages • Efficient power and cooling • HP Smart Storage technologies designed to boost workload performance

  8. HP ProLiant 300eRack Series Delivering new levels of performance and user experience for HP ProLiant servers DL380e Compute and storage, ideal for essential datacenter needs DL360e Essential features in an optimized design DL320e Ideal single-application and IT infrastructure server DL320e Gen8 v2 Compact single-application server suitable for deployment anywhere

  9. HP ProLiant 300eTower and MicroServer Series Delivering new levels of performance and user experience for HP ProLiant servers ML10 1P tower with the right performance and features at exceptional value MicroServer Gen8 Ideal first server solution for collaboration, centralization and command of your business ML350e Essential performance with room to grow ML310e Essential availability and expansion in a 1P tower ML310e Gen8 v2 Full featured 1P tower with enterprise-class manageability

  10. Target Customer Growing businesses looking for: lower cost of acquisition Simple upgrade options Businesses ready to update ProLiant 100 Series servers Key Selling Points Industry leading management with iLO ME and Insight Control Faster deployment via Intelligent Provisioning Highly configurable and expandable to keep up with growth Competitive Advantages Enterprise level management and scalability Gen8 marquee features With ProLiant Gen8 ‘essential’ supersedes ‘entry’ HP ProLiant 300e-Series servers redefine ‘essential’

  11. HP is redefining ‘entry’ as ‘essential’ Pushing the envelope again ProLiant 300 e-Series Gen8 ProLiant 100 G6 ProLiant 100 G5 and earlier • Hot Plug : Hard Drives and Fans* • Intelligent Provisioning • Common slot power supplies • HP iLO Management Engine, Insight Control • Smart Storage (RAID 5,6,ADM) • HP BIOS • Easy Setup CD • Common slot power supplies • Lights-Out 100 Remote Management • HP Smart Array (RAID 5) • 3rd Party BIOS • IPMI Base Management Controller • 3rd Party Storage (RAID 0,1) • 3rd Party BIOS ProLiant 300 ‘essential’ Series ProLiant 100 ‘entry’ * Select Models

  12. HP ProLiant e-Series vs. Competition How HP ProLiant redefined essential servers 1 Included on all e-Series 2P Towers and Rack servers

  13. Price optimized for business needs Helping you deliver the best value on the market $1397* 2 Port NIC • HP ProLiant DL380e Gen8 server • Enterprise RAID ready • 2X the storage capacity • 2X networking bandwidth • Core lifecycle management built-in • Hot-plug power standard Core Mgmt Hot-Plug Power $1299* $960* $1149 EntrySmart Buy Dell R520 Net ~$ 100 Savings over the Dell configuration * Representative Sample. Prices will vary by configuration and geography

  14. Call to action Where to go for additional information

  15. Where to go for more information HP Employees • ISS Sales Portal • Gen8 Positioning Guide • Gen8 Quick Reference Card • Gen8 Competitive Presentation • and more…..

  16. HP ProLiant Gen8 Servers Single portal for all ProLiant Gen8 Product Quick Links Data Sheets QuickSpecs YouTube Videos HP ProLiant Gen8 p Series vs e Series HP ProLiant Gen8 300 p-Series and e-Series servers HP ProLiant Gen8 Portfolio and Technology Guide HP ProLiant Family Guide HP ProLiant e-Series Brochure Where to go for more information HP External Audience www.hp.com/go/proliant

  17. HP Partner Portal Selling Through Curiosity – Americas Strategy2Revenue – EMEA, APJ HP Product Bulletin Latest QuickSpecs at all time Additional resources Access via the HP Partner Portal

  18. Back up

  19. 10 Marquee features in ProLiant Gen8 1. 6. Elegant System Design Smart Socket Guide to eliminate bent pins, designed-in quality throughout Thermal Discovery Services pinpoint precision with 3D Sea of Sensors 7. Power Discovery Services 10% power savings with Platinum Plus Power Supplies 2. Active Health 1600+ System Level Parameter monitoring for 5x faster provisioning 8. Location Discovery Services automated inventory & workload tracking 3. Intelligent Provisioningwith early video & agentless management—45% fewer steps for 3x faster deployment 9. Smart Update Manager Sequence, stage & schedule consistent updates across 100’s of servers at once—69% less admin time 4. Smart Memory faster throughput with less power & advanced error detection 10. Insight Online Cloud-based portal—anywhere, anytime, any-device access to track warranty/support 5. Smart Storage Smart drive carriers & solid state optimized

  20. HP ProLiant e-Series management vs. Dell Dell 200-500 Series Important note: The iDRAC7 Express does not support graphical console redirection (i.e. Virtual Console). Virtual Console is only available with iDRAC7 Enterprise. The only exception is Express for Blades, which allows for a single user Virtual Console with remote launch. To enable all features of iDRAC7 Enterprise an additional SD card and licenses MUST be purchased . Source: Dell iDRAC7 with Lifecycle Controller Feature Guide

  21. HP is redefining the ‘entry’ as ‘essential’ server Transitioning existing 100 series customers, and reaching new ones… 100-Series (entry) e-Series (essential) Versatile, general purpose servers for the budget conscious Redefining essential and easy-to-use computing • Basic Storage performance (RAID 0,1) • 4 HD’s / controller • Easy Setup CD • Non Redundant Power Supply • Support for IPMI 2.0 Standard • Entry remote management w/ Lights Out 100 • Entry 1-1-1 Warranty • Dynamic SmartArray RAID 5, Array Config Utility • 6 HD’s / controller, 512MB Cache, Faster Rebuild • Intelligent Provisioning (Smart Start) • Redundant, Gold Level 92% Power Efficiency • Full Insight Controlsupport • Industry leading mgmt. w/ iLOManagement Engine • Essential 3-1-1 Warranty

  22. HP ProLiant DL380e Gen8 Server Compute and storage, ideal for essential data center needs 8SFF Model w/locking bezel • What’s new • Great choice of hardware and software-based controller options • Double memory capacity with up to 12 DDR3 1600 MHz slots (up to 384GB) • Simplified IT management with HP iLO Management Engine (iLO4) • Easy installation with sliding ball-bearing rails that snap in place 8SFF Model 8SFF Model w/optional 8SFF 25SFF Model 8LFF Model • Additional Options: • 4 or 6LFF • 12LFF (1:1) Model • Optional (2) LFF or (2) SFF Rear Drive 12LFFModel

  23. Partner/HP Sales use only, not customer facing HP ProLiant DL380e Gen8 (2P 2U) www.hp.com/servers/dl380e-gen8 Compute and storage, ideal for essential data center needs • Key Selling Points • Competition • Dell R520 : ProLiant DL380e Gen8 offers more storage capacity with a choice of controllers, more slots and more ports. • IBM X3630 M4 : ProLiant DL380e Gen8 offers options and flexibility, smart technologies and management. • Handling Objections* • Industry leading storage capacity* • Balanced price performance server* • Flexible design and options to upgrade* • Ideal for… • General purpose applications, storage servers • Essential compute and dense storage environments • Web Infrastructure & other workloads where storage upgradability is critical Key Competitive Advantages • Unmatched storage options 25(+2)SFF & 12(+2) LFF drives with industry leading capacity. • Supports up to 6 PCIe Slots & GPU support – beats both Dell and IBM. • More standard management features than either Dell or IBM. • Price Positioning • Initial interline pricing to ProLiant DL380p Gen8 • Starting list price $1,859 (hp.com)* • Dense storage capacity over ProLiant DL380p Gen8* * Please see speaker notes

  24. HP ProLiant DL380e Gen8 competitive Compute and storage, ideal for essential datacenter needs Blue text designates new or improved feature over a previous generation product

  25. HP ProLiant DL360e Gen8 Server Essential features in an optimized design • What’s new • Increase in internal storage capacity with up to 16TB • Simplified IT management with HP iLO Management Engine (iLO4) • Easy installation with sliding ball-bearing rails that snap in place • Enhanced serviceability with fast access PCIe riser solutions, clear air baffle, improved cable management, and HP Smart Socket guides 8SFF Model w/locking bezel 8SFF Model 4LFF Model

  26. Partner/HP Sales use only, not customer facing HP ProLiant DL360e Gen8 (2P1U) www.hp.com/servers/dl360e-gen8 Essential features in an optimized design • Key Selling Points • Competition • Dell R420 : ProLiant DL360e Gen8 offers double the NW ports, better serviceability, smart technologies and embedded management. • IBM X3530 M4 : ProLiant DL360e Gen8 offers better serviceability smart technologies and management. • Handling Objections* • Simplified IT management with HP iLO ME* • Enhanced serviceability with fast access PCIe risers, clear air baffle, HP Smart technologies* • Ideal for… • IT infrastructure and collaborative workloads for SMBs and budget conscious enterprises • Web infrastructure workloads for hyperscale customers focused on value and efficiency Key Competitive Advantages • More standard management features than either Dell or IBM. iDRAC Express license starts at $199. • More serviceable design and HP smart technologies. • Better GPU support than both IBM and Dell. • Price Positioning • Standard 3-1-1 warranty, 1GbE NW, std SATA, optimized compute/ memory density over ProLiant DL360p Gen8. • Starting list price $1,789 (hp.com) * Please see speaker notes

  27. HP ProLiant DL360e Gen8 Gen to Gen compare Essential features in an optimized design Blue text designates new or improved feature over a previous generation product

  28. HP ProLiant DL360e Gen8 competitive Essential features in an optimized design Blue text designates new or improved feature over a previous generation product

  29. HP ProLiant DL320e Gen8 Server Ideal single-application and IT infrastructure server What’s new • Increase in internal storage capacity with up to 16TB • Improved memory performance with HP SmartMemory • Simplified IT management with HP iLO Management Engine (iLO4) • Save IT expenses with 94% Platinum Plus power efficiency options • Enhanced serviceability with fast access PCIe riser solutions 8SFF Model w/locking bezel 8SFF Model 4LFF Model • Additional option: • 4LFF NHP Model

  30. Partner/HP Sales use only, not customer facing HP ProLiant DL320e Gen8 (1P1U) www.hp.com/servers/dl320e-gen8 Ideal single application and IT infrastructure server • Key Selling Points • Competition • Competition • Maximum configuration flexibility to meet varied computing needs • Enterprise-class manageability - automates and simplifies system provisioning and updates • Built-in ProLiant Gen8 technologies secure critical data, increase system uptime and reduce operational costs • Dell R320: A more expensive platform with Intel® Xeon® E5-2400 series processors and 6 DIMM slots. ProLiant DL320e Gen8 offers broadly equivalent capability in terms of configurations (4LFF/8SFF), storage options, high efficiency PSUs with RPS capability . • Ideal for… Key Competitive Advantages Key Competitive Advantages • Utility/web applications • Infrastructure (Grid, security, load balancing) • Application Servers • Hosting • ProLiant DL320e Gen8 is more economical than Dell R320, as it is available with lower priced, entry level Pentium/Core processors. • Also offers a wide, comparable range of options for maximal flexibility. • More standard management features than Dell. iDRAC Express an additional cost. • Price Positioning • Sell up from 1P DL120G7 as it has better performance and options across the board • Starting list price $959 (hp.com) * Please see speaker notes

  31. HP ProLiant DL320e Gen8 Gen to Gen compare Ideal single-application and IT infrastructure server Blue text designates new or improved feature over a previous generation product

  32. HP ProLiant DL320e Gen8 competitive Ideal single-application and IT infrastructure server Blue text designates new or improved feature over a previous generation product

  33. HP ProLiant DL320e Gen8 v2 Server Compact single-application server suitable for deployment anywhere What’s new • 15.07" compact 1U chassis depth to meet mobility and space requirements • Latest Intel Xeon E3-1200v3 series processors supported • Standard 300W 80% power supply for lower power consumption. • NEBS compliance with 750W common slot power supply for telecom environment 2LFF Model • Additional option: • 4SFF Model • 2LFF NHP Model

  34. Partner/HP Sales use only, not customer facing HP ProLiant DL320e Gen8 v2 (1P1U) www.hp.com/servers/dl320e-gen8-v2 Compact single-application server suitable for deployment anywhere • Key Selling Points • Competition • Affordable, short chassis depth ( 15.07”) to meet budget, mobility and space requirements • Latest processing power and options to handle a variety of workloads • NEBS compliance ideal for the telecom environment • Dell R210-II : ProLiant DL320e Gen8 v2 offers newer processors, better serviceability, 1 extra PCIe slot, hot plug capability, embedded iLO management, embedded hardware RAID. • IBM X3250 M4 : ProLiant DL320e Gen8 v2 offers newer processors, more SAS storage capacity in SFF, more flexibility with SAS in LFF, smart technologies and management. • Ideal for… • Enterprise (Utility/Web Hosting/Infrastructure/Single IT Applications) • Small business/Chain stores (space limitation) • Embedded Markets- Networking/Automation/ Transportation/Military Key Competitive Advantages • Latest technology - E3-1200v3 series processors, PCIe Gen 3 slots and USB 3.0 ports all packaged into a short rack . Supports LFF Drive cages configurations with HP and NHP for greater customer choice and flexibility. • More standard management features than either Dell or IBM. iDRAC Express an additional cost ($64). • ProLiant Gen8 reliability with Smart Technologies. • Price Positioning • Priced lower than ProLiant DL320e Gen8 • Target ILP for Base BTO at $999, 11% lower than ProLiant DL320e Gen8. Entry BTO to be introduced post launch when latest desktop processors available. * Please see speaker notes

  35. HP ProLiant DL320e Gen8 v2Gen to Gen compare Compact single-application server suitable for deployment anywhere Blue text designates new or improved feature over a previous generation product

  36. HP ProLiant DL320e Gen8 v2competitive Compact single-application server suitable for deployment anywhere Blue text designates new or improved feature over a previous generation product

  37. HP ProLiant ML350e Gen8 Server Essential performance with room to grow 18 LFF or 24 SFF Tower Model w/locking bezel • What’s new • Maximum internal storage flexibility for future growth of up to 72TB • Improved memory performance with HP SmartMemory • 2X more write cache capacity for indefinite data retention • Simplified IT management with HP iLO Management Engine (iLO4) • Additional options: • 8 or 16SFF Models • 12 or 18LFF Models

  38. Partner/HP Sales use only, not customer facing HP ProLiant ML350e Gen8 (2P5U) www.hp.com/servers/ml350e-gen8 Essential performance with room to grow Key Selling Points Competition • Dell T420: ProLiant ML350e Gen8 offers better storage, serviceability, smart technologies* and embedded management. • IBM X3300 M4 : ProLiant ML350e Gen8 offers better storage and serviceability, smart technologies and simplified management. • Handling objections* • True 2P server optimized for price performance* • Less upfront investment while allowing growth in the future* • Reduced overall complexity of server deployment and management* • Lower acquisition costs* Ideal for… Key Competitive Advantages • Growing businesses running general applications such as file/print, web messaging, and small vertical applications or databases. • Larger HDD footprint with support for twenty-four 2.5-inch drives and eighteen 3.5-inch drives. • Simplified IT management with HP iLO4. • Greater storage capacity. Price Positioning • Fit in price and feature between ProLiant ML310e Gen8 and ProLiant ML350p Gen8 • Standard 3-1-1 Warranty • Starting list price $1,519 (hp.com)* * Please see speaker notes

  39. HP ProLiant ML350e Gen8 Gen to Gen compare Essential performance with room to grow Blue text designates new or improved feature over a previous generation product

  40. HP ProLiant ML350e Gen8 competitive Essential performance with room to grow Blue text designates new or improved feature over a previous generation product

  41. HP ProLiant ML310e Gen8 Server Essential availability and expansion in a 1P tower • What’s new • New more affordable Entry BTO model • Support for latest Intel Pentium G2020 and Celeron processors 8SFF Model w/locking bezel 4LFF Model

  42. Partner/HP Sales use only, not customer facing HP ProLiant ML310e Gen8 (1P4U) www.hp.com/servers/ml310e-gen8-v2 Full featured 1P tower with enterprise-class manageability • Key Selling Points • Competition • Maximum system uptime and productivity with built-in Gen8 innovations • Industry leading management with HP iLO ME* • Flexible options to meet changing business needs • Dell T110 II : ProLiant ML310e Gen8 v2 offers better storage, smart technologies,* embedded management. • IBM x3100 M4 : ProLiant ML310e Gen8 v2 offers network flexibility, smart technologies and management. • Handling objections* • Ideal for… • Established businesses with remote branch offices • File/print, web messaging and small vertical applications or databases Key Competitive Advantages • More standard management features than either Dell or IBM. Dell’s iDRAC Express license starts at $199. • Supports LFF & SFF (SAS/SATA/SSD) drives to meet both capacity and performance needs over Dell and IBM. • Greater storage capacity over IBM. • Price Positioning • Standard 1-1-1 Warranty • Starting list price $599 (hp.com)* * Please see speaker notes

  43. HP ProLiant ML310e Gen8 Gen to Gen compare Essential availability and expansion in a 1P tower Blue text designates new or improved feature over a previous generation product

  44. HP ProLiant ML310e Gen8 competitive Essential availability and expansion in a 1P tower Blue text designates new or improved feature over a previous generation product

  45. Introducing the HP ProLiant ML310e Gen8 v2 Full featured 1P tower with enterprise-class manageability • What’s new • Latest Intel Xeon E3-1200v3 Series processors • Dedicated iLO connection for faster and more secured data transmission • Windows Server 2012 compatibility • Energy efficient ethernet network adapter • Seamless network connectivity extending benefits of converged infrastructure 8SFF Model w/locking bezel 4LFF Model

  46. Partner/HP Sales use only, not customer facing HP ProLiant ML310e Gen8 v2 (1P4U) www.hp.com/servers/ml310e-gen8-v2 Full featured 1P tower with enterprise-class manageability • Key Selling Points • Competition • Maximum system uptime and productivity with built-in Gen8 innovations • Industry leading management with HP iLO ME* • Flexible options to meet changing business needs • Dell T110 II : ProLiant ML310e Gen8 v2 offers better storage, smart technologies,* embedded management. • IBM x3100 M4 : ProLiant ML310e Gen8 v2 offers network flexibility, smart technologies and management. • Handling objections* • Ideal for… • Established businesses with remote branch offices • File/print, web messaging and small vertical applications or databases Key Competitive Advantages • More standard management features than either Dell or IBM. Dell’s iDRAC Express license starts at $199. • Supports LFF & SFF (SAS/SATA/SSD) drives to meet both capacity and performance needs over Dell and IBM. • Greater storage capacity over IBM. • Price Positioning • Standard 1-1-1 Warranty • Starting list price $599 (hp.com)* * Please see speaker notes

  47. HP ProLiant ML310e Gen8 v2Gen to Gen compare Full featured 1P tower with enterprise-class manageability Blue text designates new or improved feature over a previous generation product

  48. HP ProLiant ML310e Gen8 v2competitive Full featured 1P tower with enterprise-class manageability Blue text designates new or improved feature over a previous generation product

  49. HP Innovations - Glossary

  50. HP Innovations – Glossary cont.