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The Canadian Apparel Market A Guide for Potential Colombian Apparel Exporters Prepared By

The Canadian Apparel Market A Guide for Potential Colombian Apparel Exporters Prepared By. Introduction. Purpose of today's presentation. Introduce Trendex North America. Review the history of Colombian apparel exports to Canada. Overview the Canadian retail apparel market

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The Canadian Apparel Market A Guide for Potential Colombian Apparel Exporters Prepared By

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  1. The Canadian Apparel MarketA Guide for Potential Colombian Apparel ExportersPrepared By

  2. Introduction Purpose of today's presentation • Introduce Trendex North America • Review the history of Colombian apparel exports to Canada • Overview the Canadian retail apparel market • Identify potential opportunities for Colombian apparel manufacturers in Canada • Describe what a Colombian apparel supplier has to do in order to enter and be competitive in the Canadian apparel market

  3. Trendex North America An apparel marketing intelligence and consulting company focusing on the Canadian and Mexican apparel markets. As an industry specialist Trendex offers companies unique value added insights based on both working with apparel retailers and suppliers and its continuous propriety research information services. www.trendexna.com

  4. What is Canada? Source: Statistics Canada/ CIA Fact Book

  5. What is Canada? Largest Provinces Ontario 13,472,000 Quebec 8,028,000 British Columbia4,606,000 Alberta 3,847,000 Largest Metropolitan Markets Toronto 5,839,000 Montreal 3,909,000 Vancouver 2,420,000 Calgary 1,265,000 Ottawa 1,259,900 Edmonton 1,196,340 Source: Statistics Canada

  6. Canadian Apparel Importing Patterns CANADIAN TOTAL APPAREL IMPORTS ($ Millions) 2012/2011 Change $9,118 +0.8% Source: Statistics Canada

  7. Canadian Apparel Importing Patterns Imports of Apparel Into Canada January – December 2012 Percent Change 14.6% Total Imports USA Vietnam Pakistan Cambodia Honduras Turkey Bangladesh Mexico China India Source: Statistics Canada

  8. Canadian Apparel Importing Patterns IMPORTS OF APPAREL INTO CANADA January – December 2012 ($ Millions) Source: Statistics Canada

  9. Canadian Apparel Importing Patterns Largest Latin America Apparel Exports to Canada 2012 C$ (000)

  10. Canadian Apparel Importing Patterns Colombia’s Apparel Exports to Canada Canadian Dollars (000) % Change 2012/2011 +16.1% Source: Statistics Canada

  11. Canadian Apparel Importing Patterns Colombia’s Apparel Exports to Canada 2012 Canadian Dollars (000) Hosiery/ Workwear/ All Other Children’s Men’s/Boy’s Women’s/Girl’s

  12. Canadian Apparel Importing Patterns Colombia’s Apparel Exports to Canada Canadian Dollars (000)

  13. Canadian Apparel Importing Patterns Largest Latin America Apparel Exporters to Canada 2012 Dollars (Millions) Men Women Juvenile All Other

  14. Canadian Apparel Importing Patterns Colombia APPAREL BALANCE OF TRADE WITH CANADA Thousands of Dollars Total Exports Total Imports Source:

  15. Canadian Apparel Suppliers • What can be said about Canadian Apparel Manufacturers? • The number of manufacturers and their sales have decreased by 35% - 45% over the past ten years

  16. Canadian Apparel Suppliers Canadian Apparel Manufacturing Sales Seasonally Adjusted (Millions of Dollars) % Change (N.A) (-27.2%) (-16.4%) (+3.8%) (-2.2%) (-13.9%) Previous Year

  17. Canadian Apparel Suppliers • What can be said about Canadian Apparel Manufacturers? • The number of manufacturers and their sales have decreased by 35% - 45% over the past ten years • Have changed from manufacturers to suppliers • Are focusing increasingly on exporting with mixed success • Have become more marketing oriented • Are totally dependent on the U.S. market, as they have been unable to develop consistent sales in other markets

  18. Canadian Apparel Suppliers TOTAL CANADIAN APPAREL EXPORTS ($ Millions) Total Exports United States Exports U.S. Share (91%) (89%) (88%) (85%) (83%) (81%) (80%) (80%) Source: Statistics Canada

  19. Canadian Apparel Suppliers Largest Canadian Apparel Suppliers 2012

  20. Canadian Apparel Suppliers Canadian Domestic Apparel Manufacturing Base

  21. Nafta Overview NAFTA MARKET OVERVIEW 2012 Population (Millions) GDP (U.S$Trillions)

  22. NAFTA Overview Total Retail Apparel Market 2012 (US$ Millions)

  23. NAFTA Overview TOTAL APPAREL MARKET 2012 Dollar Sales Department Stores Discount Stores Apparel Specialty Stores Sporting Goods Stores All Other Outlets

  24. NAFTA Overview CANADIAN RETAIL CHANNEL DEFINITIONS Other Clothing Chains Department Stores Discount Stores Better Clothing Chains Other Notable Stores Sears The Bay Walmart Aubiererie Superstore Target Winners Giant Tiger Croteau Holt Renfrew Harry Rosen Femme de Carrier H&M Mark’s Laura Northern Reflections Reitman’s Simons Zara Costco Sport Chek/Experts *Store Only

  25. MERCADO TOTAL MEXICANO DE ROPA PARA DAMAS 2012 Posicionamiento del Detallista Ingreso Familiar Alto Palacio de Hierro Liverpool Sears Zara TheBay Ilusion Vicky Form Suburbia Martí Andrea Sears Canadá Medio Avon Bershka Coppel C&A Comercial Mexicana Price Shoes Wal-Mart Soriana Bodega Aurrerá Bajo Más Joven Media Más Viejo Edad Media

  26. NAFTA Overview TOTAL APPAREL MARKET 2012 Dollar Sales Largest Retailers

  27. NAFTA Overview • How is Canadian apparel retailing different from American apparel retailing? • Compared to the United States, Canda: • Has sales disproportionately smaller at the better end of the market • Has fewer channels of distribution • Has a higher degree of retail concentration • Has more promotional activity • Has a higher percentage of independent apparel retailers (especially in Quebec)

  28. Canadian Retail Apparel Market CANADIAN TOTAL APPAREL MARKET2012 Estimated Canadian Retail Dollar Sales (C$Millions) $27,422

  29. Canadian Retail Apparel Market TOTAL CANADIAN APPAREL MARKET Retail Dollar Sales January - December Department Stores Apparel Specialty Stores Discount Stores Sporting Goods Stores All Other Outlets

  30. Canadian Retail Apparel Market Canadian Apparel Market 2012 Retail Dollar Share

  31. Canadian Retail Apparel Market TOTAL CANADIAN APPAREL MARKETJanuary - December 2012 Retail Dollar Sales Retail Concentration Largest Ten Retailers Walmart Sears (Total) The Bay Mark’s Winners Reitman’s Old Navy H&M Gap Moores 10.1% 9.5% 8.1% 5.8% 4.3% 3.8% 3.6% 3.3% 3.1% 2.5% Top Ten Retailers All Other Retailers 54% 46%

  32. Canadian Retail Apparel Market Canada’s Largest Apparel Retailers 2012 Retail Sales

  33. Canadian Retail Apparel Market CANADIAN WOMEN’S APPAREL MARKET 2012 Income High Holt Renfrew Banana Republic Independent Retailers Costco Laura The Gap The Bay Winners H&M Sears Mark’s Mexx Le Chateau Average Reitmans Dynamite Superstore Old Navy Penningtons Walmart Garage Aeropostale Low Average Young Older Age

  34. Canadian Retail Apparel Market CANADIAN MEN’S APPAREL MARKET 2012 Income Harry Rosen High Holt Renfrew Banana Republic Costco Sport Chek Eddie Bauer Tip Top The Bay American Eagle The Gap Winners Moores Average Mark’s Le Chateau Sears Retail Old Navy Superstore Zellers Walmart Low Average Young Older Age

  35. Canadian Retail Apparel Market Largest Apparel Specialty Chains 2012 Stores *Foreign Owned

  36. Canadian Retail Apparel Market Largest Apparel Specialty Chains 2012 Stores

  37. Canadian Retail Apparel Market Canadian Men’s Apparel Sales Retail Dollar Sales

  38. Canadian Retail Apparel Market Canadian Women’s Apparel Sales Retail Dollar Sales

  39. Canadian Apparel Retailer Profile Department Store Sears Canada

  40. Canadian Apparel Retailer Profile Department Store The Bay

  41. Canadian Apparel Retailer Profile Discount Store Walmart Canada

  42. Canadian Apparel Retailer Profile Apparel Specialty Store Reitman’s Canada Montreal Quebec www.reitmans.ca Sales (2012) C$1.1 Billion Stores Total 959 Stores

  43. Canadian Apparel Retailer Profile Apparel Specialty Store Mark’s

  44. Canadian Apparel Retailer Profile Apparel Specialty Store Simons

  45. Canadian Apparel Retailer Profile Apparel Specialty Store La Vie En Rose

  46. Canadian Apparel Retailer Profile Apparel Specialty Store Groupe Bikini Village Inc

  47. Canadian Apparel Retailer Profile Sporting Goods Store FGL Sports Ltd.

  48. Canadian Apparel Retailer Environment • Compared to the U.S. apparel retailers Canadian apparel retailers: • Have chains with a fewer number of stores • Are less dependent on their POS data for decision making purposes • Have not been able to build their private labels into true private label brands • Are not leveraging social media for marketing • Have either no loyalty programs or the ones they have do not effect a consumers shopping behavior • Charge higher prices/have greater margins

  49. Canadian Apparel Retailer Environment • Why are prices higher in Canada than U.S.? • Protectionist policies between Canada and other countries and between Provinces • Less advantageous economies of scale • Higher transportation costs • Bilingual packaging requirements • Higher mall rents • Higher labor costs for retail workers • Less competition

  50. Trend’s in Canadian Apparel Retailing • Increasing presence of international retailers

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