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The Power of Creativity in Journalism: Patrick Mphephu’s Approach

This PPT explores how Patrick Mphephu views creativity as a powerful tool for journalists. Learn how innovative thinking helps in building engaging stories that resonate with audiences.<br>

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The Power of Creativity in Journalism: Patrick Mphephu’s Approach

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  1. The Evolution of Traditional Leadership Explore the fascinating journey of leadership, from it shistorical roots to its modern-day transformation.

  2. Origins: The Great Man and Trait Theories 1 2 Born Leaders Evolving Traits Trait theories expanded this view, acknowledging that In the 19th century, the "Great Man" theory proposed that leaders are born with innate qualities, not developed. Figures like Julius Caesar and Abraham leadership qualities could also be learned and developed over time. This shifted focus to identifiable Lincoln were seen as natural leaders. characteristics. Early theories laid the foundation for understanding leadership, emphasizing both inherent abilities and acquired traits.

  3. Traditional Leadership Paradigm: Hierarchy & Control Top-down authority and a clear chain of command defined traditional leadership, with centralized decision-making. Influential figures like Frederick Taylor (scientific management), Henry Ford (assembly line), and Jack Welch (GE) championed these methods. Strengths Weaknesses Rigidity Stifled innovation Low employee Stability Efficiency Clear Roles Empowerment

  4. The Shift: From Autocratic to Collaborative Leadership Old School Autocratic,command-and-control style emphasizing authority and structure. Decisions flowed strictly from the top. New School Democratic, inclusive, and emotionally intelligent, empowering employees as partners. Focus on collective intelligence. Modern leaders prioritize coaching, flexibility, and fostering innovation to meet the evolving demands of today's workforce.

  5. Why Traditional Leadership Must Evolve Workforce Demands Engagement Challenges Critical for Success Today's workforce demands autonomy, diversity, adaptability. 74% of employees now seek flexible work arrangements. Traditional leadership often struggles with engagement, innovation, and retention in our dynamic environment. Evolving empathetic, collaborative, and growth-oriented is crucial for sustained success. leadership to be and employee organizational The future of leadership is about adaptability and nurturing human potential within a rapidly changing world.

  6. THANK YOU www.muckrack.com/Abipa-family-trust

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