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Power of Video Online. How video is changing the way we find prospects and convert sales online. Agenda. Is Video Right for your Business? Type of Video to Use How to Market Your Videos YouTube Channels & Videos Questions. What is taking Place?.

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Presentation Transcript
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Power of Video Online

How video is changing the way we find prospects and convert sales online


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Agenda

  • Is Video Right for your Business?

  • Type of Video to Use

  • How to Market Your Videos

  • YouTube Channels & Videos

  • Questions


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What is taking Place?

84.8 percent of the total U.S. Internet audience viewed online video

The average online video viewer watched 9.8 hours of video

The duration of the average online video was 3.8 minutes

If YouTube were a country it would be the 3rd biggest in the world

125.5 million viewers watched nearly 10.3 billion videos on YouTube

20 hours of new video content is added to YouTube every minute of every day.


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Social Tool

48% of companies say online video is their 2nd most important social media tool


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Video Integration

16% of SMBs in the US have integrated video to their website in the last year



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Video Production

Advantages

  • Cost Efficient

  • Personal

  • Authentic

VS

  • High Quality

  • Professional

  • Saves Time


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Video Production

Disadvantages

  • Low Quality

  • Additional Work

  • Time Consuming

VS

  • Expensive

  • Lower Conversion


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Factors to Consider

  • Depends on Industry

  • What Goals are for Video

  • Type of Video

  • Customer Base


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Conclusion

For Most Companies In-House

Video Production is the

Best Route to take


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So, You’re Making Your Own Video Now What?


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Topics For Video

The Golden Rule: Produce Value!

  • Promote an Upcoming Event

  • Create a Video Power Point to Explain a Whitepaper

  • Create Product Reviews

  • Help Customers Match Accessories with Your Products

  • Create Video ‘How To Guides’


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3 Types of Video to Improve Conversion

  • Introductions

  • Video Testimonials

  • Tips and Advice


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30 Second Introduction

  • First Impressions are Crucial!

  • Engage your audience

  • Build more rapport and trust with customers


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Video Testimonials

  • Build Credibility for your business

  • Place video testimonials in key decision making areas (checkout, form submission)


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Tips and Advice

“Offer your customers free tools and resources. It will increase the level of trust and encourage your customers to view you as a go to place for information.”


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Search Engines

Getting indexed, building rankings and getting traffic


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Getting the Most Juice

Title Tags 1) Catchy Title2) Use Keywords


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Getting the Most Juice

Other Ways toBuild Authority…

Comments

Transcription


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Video Optimization

  • SEO Tagging for Video

  • Link back to site

  • Keyword Rich Description

  • Video Ranked ahead of Website!


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Video Optimization Case Study

  • Quicker Results on Search Engines

  • Video placed on Home Page

  • Multiple listings for site


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Going Viral?

Allow for Embedding

Syndicate Your Content!

1) Tube Mogul 2) Traffic Geyser 3) Clip Syndicate

<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/dlU1OASIFI&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dlU1OA-SIFI&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>


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Marketing Your Content

Email Marketing

Display Advertising

Content Syndication

Press Releases

Blogging


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Email Marketing

Engaging with video has been proven to

extend the amount of time viewers spend

reading your emails.


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Display Adverting

A study by OTX….

  • Revealed online video ads far more effective in terms of brand recall when compared to Television. 

  • User attention 1.5 times more than TV ads.

  • Brand recall through YouTube amplified approximately 140% compared to TV.


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Syndicating Your Video

  • Syndication places video in multiple places

  • Videos appear more and more often in search results

  • Rank Multiple times for keywords

  • Send more referral traffic to your site.


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Syndicating Your Video

  • Share videos, photos & more

  • Over 100 websites

  • Easy to Upload videos

  • Better Analytics

  • Limited to Videos

  • Great Reporting


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Press Releases

  • Embed video in your press releases

  • Recent studies tested between releases with and without video and found that those with video had much lower bounce rates and higher click through rates.


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Blogs

  • Blogs are companies voice

  • Keep your videos in the ‘sweet spot’ (around two minutes)


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YouTube

Channel Design


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YouTube

  • YouTube channels archive all of your videos for users to be able to watch.

  • Customize the look and feel of your channel to be unique and representative of your business





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Growth of Video Content Online

Statistics…

  • 178 million people watched 33.2 billion videos

  • Average viewer watching 187 videos per month in the U.S.


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Moving Forward

Five Steps to Market

Your Business Better with Video


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Moving Forward

Aim for Authentic, Actionable Content


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Moving Forward

Optimize Video for Google Search


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Moving Forward

Add Video to Your Facebook Page


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Moving Forward

Get your Video on YouTube and Third Party Video Sites


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Moving Forward

Add Video to Your Google Local Business Listing


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Conclusion

  • Online video has been and will continue to grow in 2010.

  • Simple, in house videos have a greater impact than professionally designed video.

  • Video is an inexpensive way to increase your company’s exposure and better market your business online


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Questions?


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