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Katie Bennett and Gina Ciavarro. Maria Yee Inc. Joining Financial growth with environmental Responsibility. Introduction to Maria Yee Inc. Current Issue.

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Presentation Transcript
current issue
Current Issue

Maria Yee Inc. is currently facing the challenge of building their business in a weak economy, while still staying true to her eco-friendly ideals.

supply chain goals and solutions
Supply Chain Goals and Solutions

Reduce Carbon Emissions

Reduce Internal Costs

Cooperative Shipping

Purchase Carbon Offsets

cooperative shipping
Cooperative Shipping
  • Aligning inbound and outbound shipments in conjunction with another manufacturer.
guangzhou limen furniture co ltd
Guangzhou Limen Furniture Co., Ltd.
  • Location, Location, Location
  • Non-Competitor
  • Green Oriented, People Focused
purchasing carbon offsets
Purchasing Carbon Offsets
  • Carbon offsets are a financial instrument aimed at a reduction in greenhouse gas emissions.

=

The Reduction of

1

1

Carbon

Offset

Metric Ton of CO2

purchasing carbon offsets1
Purchasing Carbon Offsets
  • Focus on strengths
  • Save money on a full scale solution
  • Use as a marketing tool
marketing goals and solutions
Marketing Goals and Solutions

Capitalize on Market Trends

Differentiate from Competition

Utilize Green Marketing

Enhance Website Design

green marketing
Green Marketing
  • Marketing that highlights an organization's environmentally friendly policies or achievements
retail level marketing
Retail Level Marketing
  • Retailers should make marketing materials available
  • View books, informational tags
website
Website
  • Certifications should be prominently listed
  • Online media is the most important place for brand image to be established, defended and grown
website mockup
Website Mockup

Twenty Years of EcoLuxury™

branding goals and solutions
Branding Goals and Solutions

Build Customer Loyalty

Develop Designer Recognition

Retail Venues Advertise Name

Rename Pieces After Maria Yee

Add a Signature Detail

signature detail
Signature Detail
  • This will be an identifiable detail on each piece of furniture
    • Alludes to sustainability and Chinese inspiration
    • Representative of her design aesthetic
slide24
The strategy we have outlined will allow Maria Yee Inc. to lead the green wave in the furniture industry while remaining profitable.
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