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Market Opportunities for Telecare Products and Services: Overcoming Barriers

Explore market opportunities for telecare products and services amidst barriers such as cost, fear of technology, losing independence, growing old, privacy, and confidentiality. Discover how to address vulnerabilities, labelling, and effectively engage potential users like Pam, a 78-year-old woman in Essex.

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Market Opportunities for Telecare Products and Services: Overcoming Barriers

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  1. bbbbb Market opportunities for products and services Barriers • Cost • Fear of technology • Fear of Fear of losing independence • Fear of growing old • Privacy • Confidentiality

  2. bbbbb Which one looks most vulnerable

  3. bbbbb Labelling

  4. bbbbb Case Study Pam is 78 years old and lives in Essex, she has one daughter in Great Yarmouth and another in Middlesex. Pams’ family believes she would benefit from telecare and it would be piece of mind for them.

  5. bbbbb Case Study Pam feels she is able to cope and does not need any extra help. • Does not want complicated modern equipment in her home • Does not want people knowing her business • Does not want people interfering in her life

  6. bbbbb Where is the Market Pam or ………?

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