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umalumni.com and Club Websites

umalumni.com and Club Websites. Overview. New Website Public/Member Experiences Club Leader Section Club Websites Next Steps Quick Social Media tips. For Potential Members. Designed to promote membership Engaging photos, clean design Explain benefits vs. assumptions

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umalumni.com and Club Websites

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  1. umalumni.comandClub Websites

  2. Overview • New Website • Public/Member Experiences • Club Leader Section • Club Websites • Next Steps • Quick Social Media tips

  3. For Potential Members • Designed to promote membership • Engaging photos, clean design • Explain benefits vs. assumptions • Decrease confusion between member and non-member pages • Join section is new • Master calendar

  4. For Members • Programs and services listed as menu of member benefits and connections • Highlight information specifically for members • Easier to find discounts • Offers a reason to return to the site • New HTML pages of Alumnus

  5. What’s different? • Events, travel trips, student recruitment are open to all • Mentoring, volunteering, clubs • Career has some services open to member and all alumni • News and trips now have blog-like updates

  6. Club Leaders Section • Now on main site • umalumni.com/clubleaders • Updated information • Branding guidelines • Resources, images

  7. Existing Club Websites Surveyed club leaders • Issues • Better management system (formatting text) • Difficult to add events • Ability to add photos • Needs • Photo galleries • Analytics • Club personalization

  8. New Club Websites • Tie in with Association brand • Standard navigation • Consistent messaging • Modern look with fonts, colors, formatting • Different levels of content management • More visual, more photos • Analytics reports

  9. Entering Events • Decreasing number of entries • AAUM Master calendar • Club Website • Regional eTrueBlue • eWeb Sales • ListServ • Social Media

  10. Timeline • On development server now • Testing and feedback in next few weeks • Launching late June/early July • Admin manual, recorded video training to come

  11. Social Media • To come: Tutorials, best practices • Power of the logo/new brand • When to create a network • Photos and videos

  12. Examples

  13. Should We Create A … • Facebook page, Twitter account, Instagram, etc.? • Answer these questions: • Who will manage/monitor? • How often will you post? • Is your audience there? • What is your goal? How will you measure?

  14. Social Media Updates • Try to include a photo or image on Facebook • Photo tips: Game-Watching • Get in front • Groups vs. tables • Frequency • Try to post once per week on Facebook

  15. Recap • Association website designed for member/prospective member • Club Leader section on new site • Club sites on development server now • Launching late June/early July • Consolidation of event entries to come • Social media resources online

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