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As the COVID-19 pandemic is all set to become an endemic, small businesses and startups can grow their businesses by taking advantage of the opportunities it presents. Entrepreneurs will be able to attract new customers by using innovative marketing strategies, as well as combining multiple marketing strategies in order to facilitate long-term growth.
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Small Business Marketing Challenges As the COVID-19 pandemic is all set to become an endemic, small businesses and startups can grow their businesses by taking advantage of the opportunities it presents. Entrepreneurs will be able to attract new customers by using innovative marketing strategies, as well as combining multiple marketing strategies in order to facilitate long-term growth. But no entrepreneur can generate and convert more leads, in the post-pandemic age, without overcoming a slew of small business marketing challenges. Often lack of marketing budget is cited as the key marketing challenge for small businesses. Many entrepreneurs overcome this major challenge by switching from outbound marketing to inbound marketing.
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