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Businesses and startups these days generate leads using inbound and outbound marketing campaigns. Inbound lead generation strategies focus on attracting more visitors to the business website and converting them into leads. But outbound lead generation strategies require marketers to approach leads that match the businessu2019s ideal customer profile and engage with them actively by initiating the first interaction.
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Outbound Lead Generation Strategies Businesses and startups these days generate leads using inbound and outbound marketing campaigns. Inbound lead generation strategies focus on attracting more visitors to the business website and converting them into leads. But outbound lead generation strategies require marketers to approach leads that match the business’s ideal customer profile and engage with them actively by initiating the first interaction.
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