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Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
wide range of media is used appropriately for the propagation of the
itself can be an effective marketing tool. But the two are of course
different as marketing pushes the product up the market for sale while branding pulls the same product ahead for a futuristic growth.
strategy as it will help the target group identify itself with it and engage in sustaining relationships.
ahead of the various competitors that are present in the market.
strategies and run successful campaigns that will help you to reach out to more consumers and build a strong image for your business.
While building an innovative brand marketing strategy it is necessary to keep in mind the holistic view of the current conditions as well as the futuristic growth prospects.
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