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NYC Taxi and Limousine Commission Experience with Credit / Debit Cards in Taxis. IATR Survey Results. 20 Respondents (11 USA, 9 Canada, Bermuda) 90% Accept Credit Cards 50% Mandated / 50% Optional 3 Cap Credit Card Fees Fees Related to credit cards Reoccurring Monthly Fees (Base)

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NYC Taxi and Limousine CommissionExperience with Credit / Debit Cards in Taxis

IATR Annual ConferenceSeptember 12 - 16, 2009New York City


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IATR Survey Results

  • 20 Respondents (11 USA, 9 Canada, Bermuda)

  • 90% Accept Credit Cards

  • 50% Mandated / 50% Optional

  • 3 Cap Credit Card Fees

  • Fees Related to credit cards

    • Reoccurring Monthly Fees (Base)

    • Initial Equipment Costs (Driver)

    • Equipment Maintenance Costs (Driver)

    • Transaction Fees (Driver)

  • 50% Permit the Passenger to Swipe Card

IATR Annual ConferenceSeptember 12 - 16, 2009New York City


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TLC Experience with Credit Cards

  • Optional before 2007 mandate

  • Required as part of T-PEP

    • Store Forwards

    • Floor Limit Approval

  • Initial resistance

    • Enforcement - Secret Rider

  • Now almost 40% of fares by dollar value

  • IATR Annual ConferenceSeptember 12 - 16, 2009New York City


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    Chart of Credit/Debit Card Usage

    Credit/Debit Card Fare*

    Over $800,000,000

    Credit/Debit Card Trips*Over 53,000,000

    *Oct 07 to Aug 09

    IATR Annual ConferenceSeptember 12 - 16, 2009New York City


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    Other Credit/Debit Facts

    • Tips Average 18%+

    • Automatic Tip Calculator

      • Idea from focus groups

  • Chargebacks rate extremely low (1:10,000)

  • IATR Annual ConferenceSeptember 12 - 16, 2009New York City


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    T-PEP Business Model

    • Owner Pays For:

      • Installation cost

      • Monthly Service Charges

      • Maintenance

    • Driver Pays For:

      • Credit/Debit Card Fee

        • Capped at 5%

    • Driver paid at end of shift

    IATR Annual ConferenceSeptember 12 - 16, 2009New York City