LECTURE 6-7: OTHER TYPES OF ADVERTISING. AEM 4550: Economics of Advertising Prof. Jura Liaukonyte. Lecture Plan. Homework 1, HW 2 Review of Persuasive View of Advertising Complimentary view Examples Informative view Model and Examples Signaling as Information “ Memory Jamming ” view.
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AEM 4550:Economics of AdvertisingProf. Jura Liaukonyte
Demand with advertising
Demand without advertising
Model of Persuasive Advertising
“Louis Vuitton must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.”
French holding company and one of the world's largest luxury goods conglomerate.
Credit Card Industry
Demand with high advertising
Demand with low advertising
Model of Advertising as Information