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Striving for Excellence in Academic Performance and Commercialization. Hean-Teik Chuah, Vice-President (R&D) Stephen SC Tam, PhD MBA Multimedia University, Malaysia. "Innovation and Technology Absorption for Growth" Knowledge Economy Forum V Prague, March 28-30, 2006.

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striving for excellence in academic performance and commercialization

Striving for Excellence in Academic Performance and Commercialization

Hean-Teik Chuah, Vice-President (R&D)

Stephen SC Tam, PhD MBA

Multimedia University, Malaysia

"Innovation and Technology Absorption for Growth"

Knowledge Economy Forum V

Prague, March 28-30, 2006

slide3

Facts about Malaysia

Population: 26 million

GDP/capita = USD4,625 (2004)

MMU

Twin-Campus

slide4

WHY SET UP MMU?

  • Before 1996, all are government universities
  • Educational Act (1966) enables Ministry of Higher Education to set up private universities
  • Private universities have more autonomy in areas of staff recruitment, salary structure, running of universities, and charging of fees.
  • Autonomy allows the management to run the university as industry wants it to be – more collaboration, more industry-driven syllabi, etc.
  • MMU is the first private university in Malaysia
slide5

FACTS ABOUT MMU

as at 12 Jan 2006

Founded in 1996

Two campuses: Cyberjaya, Malacca

Language of Instruction: English

No. of undergraduate students: 16,500

No. of postgraduate students: 1,900

Percentage of foreign students thereof: 12%

No. of countries they come from: 75

No. of academic staff: 850

No. of non-academic staff: 670

Shareholding: 100% owned by Telekom Malaysia

p.9

slide6

Stephen SC Tam BSc(Eng), MSc, PhD, MBA

Professional Development:

5 years as engineer, Hong Kong

18 years university teaching, Singapore

5 years corporate management (founding CEO / COO), Singapore

now assoc. prof. & Director of CCTD, MMU, Malaysia

Consultancies: USA (1), Singapore (16), Hong Kong (1)

Co-Founders of Technology Startups:

DataMark Technologies http://www.datamark-tech.com

DenseLight Semiconductorshttp://www.denselight.com

Professional Publications: >100refereedpapers, 7 patents

Scholarships: incl.Commonwealth Scholarship UK, 1981-83

waves of technological revolution
Waves of Technological Revolution

Revolution

Industrial Revolution

Life Science

Agricultural Revolution

Electronic Revolution

IT Revolution

Information Superhighways Integrated Multimedia Networks

Automatic Loom

Rotation of crops

Steam Engine

Microprocessors

Optical Fibers

Steel

Television

Gas Engine

Computer

Telephony

Car, Air Plane

Electricity

Stock Breeding

Oil Drilling

Year

1700

1760

1890

1910

1950

1970

1990

p.6

roles of a university
ROLES OF A UNIVERSITY

Key Roles

UNIVERSITY is for Creation, Preservation and Dissemination of Knowledge

Extracted from www.onelook.com

  • Added Role of Proactive Commercialization
  • Univ. can own inventions made under federal funding
  • To involve actively in commercialization
  • To try to license to small businesses and U.S. firms
  • Government gets a royalty-free license for own use

Bayh-Dole Act 1980, www.cogr.edu/docs/Bremerarticle.htm

p.2

slide10

Challenges for Malaysian Universities:

  • Democratization of Education
  • Globalization & Internationalization
  • Knowledge & Innovation-based Economy
  • Competition
  • Training of Ready-to-Market and
  • Ready-to-Evolve Graduates

p.7

slide12

Up-to-date Content

International Linkages

Excellent Staff

Graduates

Industry, Policy Makers & Community

Good Students

State-of-the-Art Facilities

Feedback and Quality Control

Model for Academic Excellence

p.11

what mmu does for academic excellence
What MMU Does for Academic Excellence
  • Paradigm Shift
  • Curriculum Development
  • Advancing R&D
  • Smart Partnership: Seamless Relationship with Industry
  • Collaboration with Renowned Research Institutions and Universities
  • Commercialization & Technopreneur Development

p.12

paradigm shift
PARADIGM SHIFT

Management

  • Committed to culture of excellence across the whole of management
  • Transmit the culture to all levels of staff
  • Invite Industry to the university
  • Create Joint-Venture activities
  • Create “Industrial Professorships”
  • Encourage Industry/University Cross Secondments
  • Recruitment based on track record/capability

p.13

academic
Academic
  • Experienced staff to mentor junior staff
  • Emphasis of team research
  • Seeking external fund for research and top-up salary from research funding/ contract/consultancy
  • Structure teaching to allow quality research time & secondment to industry
  • Interaction with industry through joint R&D
  • Constantly update syllabus to suit industry needs
  • Research NOT for the sake of research, but for solving real-life problems

p.14

administration
Administration
  • Develop clear Contractual, Intellectual Ownership & Partnership Procedures
  • Abandon 9-5 Procrastination
  • Act as Facilitators rather than Gatekeepers

p.15

curriculum
CURRICULUM
  • STAY FOCUSED AND UPGRADE
    • ICT
    • ENGINEERING
    • CREATIVE MULTIMEDIA
    • MANAGEMENT & LAW
    • e-LEARNING
  • FACING THE NEXT WAVE
    • LIFE SCIENCES
    • DISTANCE LEARNING

p.16

slide18

EDUCATIONAL PROGRAMMES OFFERED

  • Number of Programmes Offered According to Level:
    • Postgraduate (Coursework & Research) 27
    • Bachelor Degree 66
    • Diploma 8
  • E-learning programmes = 3
  • Programmes offered overseas:
    • MBA (China Information University, Bunda Mulia
    • University, Indonesia; Cornerstone College, Singapore)
    • Bachelor of e-Business (Syrian Virtual University)
    • Diploma in Creative Multimedia (National Electronic
    • Media Institute of South Africa)
slide19
R&D
  • EXTERNAL FUNDING
    • GOVERNMENT (IRPA, MGS, etc.)
    • INDUSTRY COLLABORATIONS (Intel, Motorola, Nokia, Microsoft, etc.)
  • INTERNAL FUNDING
    • RDDI GRANT
    • ENDOWMENT FUND

p.17

public sector r d expenditure and number of scientists engineers for selected countrie s

Country

R&D Expenditure (% of GDP)

Scientists and Engineers (per million population)

1998

2000

1985-1995

2000

Australia

1.7

3,166

Canada

1.6

2,656

China

0.7

350

India

0.7

149

Japan

2.9

6,309

2.8

Malaysia

0.4

0.5

500

700

New Zealand

1.0

1,778

Singapore

1.8

2,728

United Kingdom

1.9

2,417

2.5

United States

2.5

3,732

PUBLIC SECTOR R&D EXPENDITURE AND NUMBER OF SCIENTISTS & ENGINEERS FOR SELECTED COUNTRIES

p.18

Source: The World Competitiveness Yearbook, 1998, 2000

partnership with industry
PARTNERSHIP WITH INDUSTRY

Possible Areas of Collaboration:

  • Source of R&D Funding
  • Opportunities for Industrial R&D
  • Consultancy Opportunities for Staff
  • Technology Transfer thru’ Secondment/Internship
  • Entrepreneurial Opportunities
  • Curriculum Development
  • Adjunct Staff from Industry

p.19

international collaboration
INTERNATIONAL COLLABORATION

Objectives:

  • Broaden and Strengthen Skills and Expertise
  • Exchange of Knowledge and Expertise to University Community
  • Promote Linkages
  • Globalization & Internationalization
  • Centre of Brain Gain

p.20

slide23

Collaborations & Partnerships

“The university collaborates with over 100 international and local industry players including giants like Microsoft, Alcatel, Nokia, Intel, Siemens, Motorola, Fujitsu, and Maxis by way of research, scholarship schemes, industrial training, establishment of laboratories on the campus and staff exchange.”

Prof. Datuk Dr. Ghauth Jasmon

President, Multimedia University

Mr. Bill Gates, Microsoft

Mr. Rainer Althoff, Siemens

p.21

slide25

Examples of Industrial Collaborations

Schneider’s Power Drive Lab

Komag Sputtering Facilities

Nokia 3-G Lab

Intel Advanced Architecture Lab

Intel Microelectronics Lab

p.23

slide26

Japan

  • Tokai University Edu. Sys
  • Tokai Univ. Inst. Of Medical
  • Science
  • Tokyo Inst. Of Technology
  • Waseda University
  • Keio University
  • Kyoto University
  • Osaka Electro-Comm Univ.
  • Seinan Gakuin University
  • University of Tsukuba

Collaborations with Universities – Asia

  • Russia
  • Novosibirsk State Tech. Uni
  • Mongolia
  • Mongolia Technical University
  • Korea
  • Dongseo University
  • Suwon Science College &
  • Univ. of Suwon
  • Dankook Uni.
  • Taiwan
  • Da Yeh University
  • National Yunlin
  • Univ. of Science
  • and Technology
  • China
  • China Information University
  • ZheJiang University
  • Thailand
  • Asian Inst. of Technology
  • Suan Dusit Rajabhat Univ.
  • Kasetsart University
  • New Zealand
  • Massey University
  • Indonesia
  • Bunda Mulia University
  • Singapore
  • Nanyang Technological University
  • Cornerstone Institute
  • Australia
  • Monash University
  • Queensland Univ. of Technology
  • University of Queensland
  • University of New South Wales
  • Vietnam
  • Posts & Telecommunications Inst. of Tech.
  • CMLC Group of Countries

p.24

slide27

Collaborations with Universities - Americas, Europe & Russia

  • U.K.
  • University of Dundee
  • University of East London
  • University of Bradford
  • University of Sheffield
  • University of Birmingham
  • Canada
  • Alberta University
  • University of Victoria
  • Russia
  • World
  • Technological Univ.
  • Belgium
  • University of Louvain
  • U.S.A.
  • MIT
  • Pennsylvania State Univ.
  • Purdue University
  • University of Pittsburg
  • Univ. of Texas, Arlington
  • Germany
  • Technical University Munich
  • Esslingen University
  • Dresden University of Technology
  • International University of Germany
  • Fachhochschule Hof (Uni. of Applied
  • Sciences) Germany
  • Mexico
  • Monterrey Institute of Technology
  • France
  • ENST Bretagne
  • University of La Rochelle

p.25

slide28

Collaborations with Universities – Middle East & Indian Sub-Continent

  • India
  • Arulmigu Kalasalingam College of Engineering
  • Anna University
  • UTL Technologies, Bangalore
  • netGuru India Pvt. Ltd.
  • Inst. of Leadership Management
  • UAE
  • Ajman Univ. of Science & Technology
  • Syria
  • Damascus University
  • Syrian Virtual University
  • Iran
  • Kish University
  • Shariff University of Technology
  • Amirkabir Univ. of Science and
  • Technology
  • Bangladesh
  • Bangladesh University of
  • Engineering & Technology
  • Islamic Univ. of Chittagong
  • Oman
  • Modern College of Business & Science
  • Ministry of Manpower
  • Sri Lanka
  • Arthur C.Clarke Inst. Of
  • Modern Tech.
  • Yemen
  • University of Science & Technology
  • Sudan
  • Computer Man University
  • Ministry of Higher Education
  • South Africa
  • National Electronic Media Inst.
  • Fort Hare University

p.26

commercialization consultancy technopreneur development
Commercialization, Consultancy & Technopreneur Development

Objectives:

  • Broaden and Strengthen Skills and Expertise
  • Transfer of Knowledge and Expertise to Society
  • Promote Linkage between University and Industry
  • Assist Industry and Government in Identification of Technology and Research Activities
  • Development of Entrepreneurs and Generation of Revenue for Staff, Alumni and University

p.28

slide31

Society at large:

Higher Productivity, New Jobs,

New Products, New Markets

$

External

Funding

Internal

Funding

$

Commercialize

IP & Know-How

Technology Licensing

Consultancy

Technopreneur Development

$

Generate IP

$

Protect IP

Know-How

Model for Excellence in C-C-TD

p.29

slide32

MMU Centre for Commercialisation and Technopreneur Development

  • Technopreneur Development
  • Incubate MMU Pre-Start-Up &
  • Start-Up companies
  • Organize technopreneurship training
  • Help build robust biz plans
  • Funded POC activities
  • Forge industry linkages
  • Partnership for growth
  • Commercialisation
  • Identify commercially viable projects
  • Support inventors on patent searches and market research
  • Funded POC
  • Venture partner matching
  • Technology licensing
  • Legal Advice
  • IPR Protection
  • Provide legal advice to
  • inventors & start-ups on
  • business matters

CCTD’s

Scope of

Services

p.30

slide33

Special TD Programs with MDC include…

  • 1. NTDC
  • MDC
  • Microsoft
  • HP
  • MMU
  • 2. JTrend
  • MDC
  • SUN
  • MMU
  • 3. MDC Grant or Co-funding of TD projects generated by MMU community

p.31

slide34

MMU is the FIRST UNIVERSITY in South-East Asia to provide

FUNDED PROOF-OF-CONCEPT in TECHNOPRENEUR DEVELOPMENT for STUDENTS and ALUMNI

slide37

Groomed by MMU

E-Transact

Biz Focus: A fast and effective express bus electronic ticketing management system that provides connection for multiple bus counters in different towns and locations to enhance efficiency and control

  • E-ticketing software for express bus operators
  • Steady streams of revenue with increasing customer base
  • Many local bus companies have signed up with E-Transact

p.35

slide40

Industry

University

Policy Makers

Community

CLOSELY-KNITTED SEAMLESS RELATIONSHIP

p.44

slide41

MMU Experience

Curriculum

(Academic Corporate Planning)

Student Affairs

(Student Affair Committee)

Industrial Training

(Industrial Training Committee)

R&D

(R&D Committee)

Industry Advisors

External Examiners

Professional Bodies

(IEM, IEE, etc.)

Alumni Society

Industrial needs, future trends, human resource gaps etc.

Students’ needs, problems, assessment, feedbacks, etc.

Job competence feedbacks, employment info, suggestions, etc.

Quality checking on curriculum, examinations, etc.

Students

Other supporting units

Subject, lecturer assessment, comments, suggestion, etc.

Supporting services.

Senate

Faculty

Curriculum, academic matters, rules / regulation, policy etc.

Curriculum review, academic matters, etc.

Programmes assessment, approval, accreditation, professional requirements etc.

Industrial places, recruitment, human resource requirement.

Curriculum comparison, recognition, joint-dergee, etc.

R&D funding, govt. policy, etc.

Other Govt Institutions e.g. MOSTI, KTAK

MOHE / EAC / LAN / IEM / BEM

Industry

Other Universities / Research Ins.

p.39

slide42

KSFs for MMU

* Culture setting - meritocracy in staff recruitment and promotion

* Visionary - able to come up with courses that suit industry needs

* Selection of students - based on academic merits

* Close collaboration with industry in terms of R&D, and in terms of syllabus development

* More flexible policies in terms of allowing staff to do consultancy with industry.

slide43

Benefits to Students and Staff

* More places for students. Public university is heavily subsidized by government 90-95%. So places are limited

* More opportunities for staff to do industry-related R&D, more consultancy and so they can earn extra income without compromising quality of education

* Open to international students – 12% are from 75 different countries - international experience for all staff and students (25% of staff are international staff)

national awards
NATIONAL AWARDS

Export Excellence Award 2004

(Services Category)

Ministry of International Trade

& Industry, Malaysia

“Most Progressive University

Technopreneurship Initiatives”

20 Aug 2005, Technopreneurs

Association of Malaysia

“Excellence in R&D, Private

Higher Education Institution

for University Level”,

20 Dec 2005, Ministry of

Higher Education, Malaysia

p.40

slide45

Thank you very much

We like to thank the Czech Republic, World Bank, and MMU for sponsoring our participation in this Forum.

Prof Chuah: htchuah@mmu.edu.my

Stephen Tam: sctam@mmu.edu.my